Percepta Labs builds cloud-based video analytics for retail loss prevention. It ingests retailers’ existing security camera feeds and uses action recognition and pose estimation to identify behaviors that could indicate shoplifting in real time, then assigns a probability that a theft is happening. The system emphasizes ethical AI by anonymizing demographic features (race, gender, age) to avoid bias and protect privacy. The product is sold to retailers to help reduce shrinkage and improve margins, with early testing claiming higher accuracy than human loss-prevention staff. Percepta’s growth has been supported by a major investment from ADT Commercial, which acquired the company and appointed its co-founder as ADT’s first Director of Artificial Intelligence. The company’s goal is to provide scalable, privacy-conscious video analytics that help retailers prevent theft more efficiently and cost-effectively.
Company Size
1-10
Company Stage
Seed
Total Funding
$1M
Headquarters
New York City, New York
Founded
2019
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?