Marketing and Communications Manager - Center for Genomics and Systems Biology

Position Summary

Applications are welcome from all qualified candidates. In line with UAE regulations, Emirati candidates are encouraged to apply.

New York University Abu Dhabi (NYUAD) seeks to appoint a Marketing and Communications Manager reporting to the Head of CGSB Research Management and Outreach.

The Marketing and Communications Manager is responsible for planning, designing, and implementing integrated communication and marketing strategies that raise the visibility of the Center for Genomics and Systems Biology (CGSB) and its research. The role leads content creation, digital presence, and outreach communications across web, social media, and events, ensuring alignment with NYUAD and CGSB strategic goals. The Manager collaborates closely with CGSB leadership, Public Affairs, and internal and external partners to connect CGSB’s science with diverse audiences locally and globally.

Key Responsibilities:

Communication Strategy & Content Development:

• Develop and implement a communication and marketing plan for CGSB that aligns with NYUAD’s strategic priorities
• Create, write, edit, and curate content for CGSB’s digital channels, including website, news items, research highlights, newsletters, and internal communications
• Translate complex scientific concepts into clear, engaging stories tailored to scientific, institutional, and public audiences
• Maintain and enhance CGSB’s digital identity, ensuring all content complies with NYUAD style and branding guidelines

Digital Media, Social Media & Multimedia Management:

• Lead CGSB’s bilingual social media presence (currently engaging 65,000+ followers), including content planning, post creation, scheduling, community engagement, and analytics
• Manage the development of visual and multimedia assets (graphics, videos, infographics, podcasts, VR content, etc.) to support campaigns, events, and outreach initiatives
• Maintain and update CGSB’s website (English and Arabic), including the virtual lab tour and digital outreach tools
• Monitor digital performance and provide regular reports with insights and recommendations for improvement
• Keeping and maintaining the center electronic content, including photographs, videos and podcasts

Events Communication & Outreach Support:

• Lead the communication and promotional aspects of CGSB events, such as the annual CGSB Conference, Fikret Science Café, seminars, workshops, school visits, and public engagement activities
• Coordinate event communication timelines, design and production of promotional materials (posters, banners, flyers, digital assets), and post-event coverage
• Work with the administrative team on logistics-related communication (invitations, RSVPs, attendee information, speaker bios, event summaries)

Administrative:

• Serve as the primary communications liaison for CGSB with NYUAD Public Affairs, relevant institutional offices, and external partners
• Support faculty, researchers, and students in communicating their research (advising on presentations, profiles, and stories)
• Contribute to the preparation of communication-related inputs for APRs, SAB reports, grant renewals, and other strategic documents
• Prepare and submit monthly center highlights and newsletters to relevant NYUAD departments, ensuring timely and accurate reporting of center activities and achievements
• Provide administrative support, including organizing files, maintaining documentation, scheduling meetings, and preparing meeting minutes
• Coordinate and organize meetings, including agenda preparation, attendee scheduling, and follow-up documentation
• Manage and maintain the center’s electronic content, such as photographs, videos, podcasts, and digital archives, ensuring proper organization and accessibility (including photo galleries and Google Drive management)
• Support communication and documentation needs by maintaining well-structured records and ensuring consistent information flow across the center

Qualifications

Required Education:

• Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media or a related field

Required Experience:

• More than five years of experience in marketing, communications, or digital media, preferably in an academic, research, or non-profit environment
• Demonstrated experience managing social media channels and web content for an organization or brand.
• Strong writing and editing skills, with the ability to communicate complex information clearly and engagingly
• Experience in creating or coordinating visual and multimedia content (e.g. graphics, short videos, digital campaigns)
• Strong organizational and project management skills; able to manage multiple projects and deadlines
• High level of professionalism, discretion, and attention to detail
• Ability to work collaboratively in a multicultural, interdisciplinary environment and to build strong working relationships with faculty, researchers, and administrative units.
• Proficiency in standard office and digital tools (e.g. MS Office, Google Suite, basic CMS, and social media management tools)

Preferred Education:

• Masters of Business Administration (MBA)

Preferred Experience:

• More than one year experience in science communication or working with scientific/research content
• Knowledge of Arabic and experience producing bilingual content is a strong advantage.
• Familiarity with analytics tools (e.g. social media insights, web analytics) and basic SEO principles

Additional Information

The University is an equal opportunity employer committed to equity, diversity and social inclusion.