Senior Product Marketing Manager - Vertical Solutions

About the role:
We’re looking for an exceptional Senior Product Marketing Manager, Vertical Solutions to own and scale Cresta’s positioning, messaging, and GTM strategy across a portfolio of industries, led by Travel & Hospitality and Telecommunications. This is not a single-vertical role. It’s for a solutions marketer who has worked inside a mature, multi-industry go-to-market motion and knows how to build vertical marketing as a repeatable system: one that gives each industry a sharp, credible story and scales as Cresta adds more. You’ll report to the VP of Product Marketing and play a critical role in how Cresta positions, sells, and grows across several of its most important verticals.

Responsibilities:

• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for Travel & Hospitality, Telecommunications, and more, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives in each
• You’ll build the repeatable vertical playbook (a common framework for industry narratives, personas, use cases, proof points, and enablement) and apply it across the covered verticals, so each gets high-quality coverage and new verticals can be added efficiently
• You’ll help establish Cresta as a thought leader in each covered industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
• You’ll develop and maintain deep buyer personas for each covered vertical, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
• You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth
• You’ll bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
• Your deep understanding of how our wins and losses vary by industry, use case, and buyer will give you a data-driven point of view to influence roadmap priorities, sharpen our positioning, and guide where Cresta deepens its vertical investment over time
• You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win across complex, high-impact industries

Qualifications:

• At least 7 years of product marketing or solutions marketing experience, including meaningful time in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion
• Demonstrated experience covering multiple industries simultaneously, including building repeatable vertical frameworks and ramping quickly on new industries
• Domain knowledge and experience marketing to least one of Travel & Hospitality or Telecommunications
• Experience managing cross-functional or cross-team projects
• Excellent communication skills and comfortable presenting in executive-level settings
• Excellent research skills and experience producing data-driven market analysis
• Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience

Preferred Qualifications:

• Experience in software categories related to contact centers, customer experience, and AI Agents
• Experience marketing to Home Services, Utilities, or Retail
• Experience in hypergrowth scale-ups

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $150,000 - 200,000 base + Equity

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees