Creative Lead
About the job
- 5+ years in a creative agency or similar environment, with experience managing creative teams
- Experience working on performance marketing campaigns such as paid social or lifecycle
- Comfortable looking at performance data and using it to inform creative decisions
- Understands how testing and iteration improve results over time
- Strong background in concepting, campaign development, and visual storytelling
- Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Able to manage both clients and teams effectively
- Clear, confident communicator with strong presentation skills
- Adaptable and comfortable working in a fast-paced, evolving environment
- Willing to take on new challenges and help shape how the team works
- Curiosity for Innovation: Interested in how new tools and technologies are changing creative work
- Open to experimenting with new ways of working
- Lead the creative direction across multiple clients, ensuring work is both high-quality and grounded in strategy
- Turn data and performance insights into clear, actionable creative direction
- Develop campaigns across channels including paid social, email, web, OOH, and more
- Set a high bar for creative work while balancing brand storytelling with measurable results
- Partner with growth and media teams to understand what’s working and where creative can improve performance
- Help develop and iterate on testing approaches and creative concepts
- Use insights to refine messaging, visuals, and formats over time
- Manage and mentor a distributed team of designers, copywriters, and freelancers
- Assign the right talent to the right projects based on strengths and client needs
- Provide clear feedback and direction to help the team grow and do their best work
- Build a collaborative, accountable, and supportive team environment
- Build strong relationships with clients and act as a trusted creative partner
- Present work clearly and confidently, guiding conversations and incorporating feedback
- Help clients understand how creative ties to performance and business results
- Support or lead new business efforts when needed
- Work closely with growth marketers, strategists, and account leads to align creative with broader goals
- Help improve how we produce, test, and iterate on creative internally
- Stay curious about new tools and technologies, including AI, and look for ways they can improve how we work
- Explore opportunities to use these tools to increase speed, quality, and scale
- 5+ years in a creative agency or similar environment, with experience managing creative teams
- Experience working on performance marketing campaigns such as paid social or lifecycle
- Strong background in concepting, campaign development, and visual storytelling
- Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Clear, confident communicator with strong presentation skills
- Adaptable and comfortable working in a fast-paced, evolving environment
- Curiosity for Innovation: Interested in how new tools and technologies are changing creative work
- Open to experimenting with new ways of working
About the company
Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
2016
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Simplify's Take
What believers are saying
- Right Side Up posted active hiring in July and August 2026, signaling demand.
- The 2026 rollout added GEO, lifecycle, affiliate, and paid social services.
- Its November 2021 Catch partnership improves freelancer benefits and retention.
What critics are saying
- Super Group controlled 60% after the November 3, 2023 acquisition approval.
- Client budgets froze across 2025-2026, squeezing a services business dependent on spend.
- If senior marketers defect, the marketplace loses supply and clients follow quickly.
What makes Right Side Up unique
- Right Side Up markets vetted senior marketers as fractional, agency, and recruiting talent.
- Its 2026 blog positions the firm as a third-way marketplace, not an agency.
- The model spans growth, lifecycle, affiliate, SEO, analytics, and creative disciplines.
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Company News
Ira Glass: Podcasts go deeper, and so do the ads. Listen · September 15, 2026 · 5.2 minutes to read * In the opening Sounds Profitable Business Summit session, with plenty of ear-catching audio, Ira Glass from This American Life highlighted "what podcasts do better". Podcasts go so much deeper than what most influencers are putting out there, he said - and that means a deeper connection - which also means that the ads work harder. The Business Summit kicks off Podcast Week in New York City; with buyers and networks in one room, the summit included a number of well-attended talks and plenty of networking time. * TYT has named Airwave as exclusive advertising sales partner, in a seven-figure deal. Airwave is expanding its in-house sales operation; the company will represent premium advertising opportunities across TYT's podcast, digital video and live programming. * Krystina Rubino from Right Side Up and Greg Glenday from Acast spoke about the Spotify skip button at the Sounds Profitable Business Summit. Glenday said that he spoke to a number of creators who pulled their shows off Spotify as a result. However, "digital display has already had a similar reckoning," Rubino said, highlighting the viewability metrics that are now used for display advertising, following ad-blockers. "If your ads suck," she said, "maybe you should do better." She added: "We have ruined many websites with ad banners." "If you're afraid of sharing consumption data with your advertisers, you have a deeper problem." * At the Sounds Profitable Business Summit, Julie Snyder, Jimmy Saunders and Sarah Koenig from Serial announced a new, always-on narrative podcast focusing on New York. It'll be called Metro, and launches in October. It'll have "companion-but-short-form video" for social. "You heard it here first", they said - let's hope they didn't read Podnews on Sep 7. * Elsewhere in New York yesterday, Steven Bartlett and Authentic launched OBSN, a tool "designed for the world's most ambitious and consequential creators". At its heart will be a platform providing news, analysis and live experiences for the creator economy. * First look: Supercast has launched live streaming, expanding the premium subscription platform with a new way for creators to reach communities. The company, which is part of Red Seat Ventures, launches live streaming to all Supercast creators today. * A new company called Podeo launches today, helping to turn podcasts into "video that actually gets watched". It takes the audio of a podcast episode, and builds a long-form video of the whole episode - and uploads it automatically to YouTube. There are some examples on the Podeo website. * In the UK, Leeds-based audioadpro has launched ADSTEM, a new planning ad-tech tool providing media planners with geo-mapping tools and enriched audience data. The proprietary technology is now live for client partners. * Voxlumo is a transcription service focusing on the Arabic language, one of the fastest-growing languages in podcasting. The tool also does English and German, and produces WebVTT, SRT and TXT formats. * Every time we mention Ausha, we need to change our podcast transcription from saying "OSHA". What we'd really like is some form of custom vocabulary, so we can tell our transcription tool how to spell Ausha correctly. Step forward... Ausha, which has launched custom transcription vocabulary to its transcription tool. The tool is available to all users, whether or not they host their podcast with Ausha. Podcast ads in Japan. Made simple. Paid content. Following our recent financing announcement, Robot Start is expanding its international outreach through Audiostart, our gateway to podcast advertising in Japan. Audiostart gives global brands and agencies a simple way to access Japan's growing podcast market. Through Robot Start's partnerships with major radio networks, together with a network of more than 450 independent podcasts, advertisers can access approximately 80% of Japan's popular podcast titles. We support advertisers looking to reach listeners in Japan with campaign planning, publisher coordination, and execution. For companies exploring the Japanese podcast market, Audiostart offers a practical entry point without the need to navigate the market alone. If you are exploring podcast advertising opportunities in Japan, we'd love to connect. Tips and tricks - with audiencelift. * Understanding your podcast statistics has never been more important - dig in to the differences between a play and a download in our guide. * It's not spring any more, but it's always time to spring clean your podcast to ensure it won't podfade. Podcast news - with Airwave.
Super Group gets green light to acquire Right Side Up.
Here at Right Side Up, Rightsideup has seen how much of a struggle this can be, so Rightsideup has partnered with Catch, an all-in-one benefits solution, and Rightsideup is thrilled to show you how getting health insurance for freelancers can be easy and affordable.