Full-Time
Updated on 9/10/2026
Global marketing automation, personalization, and CRM
No salary listed
Noida, Uttar Pradesh, India
Hybrid
Four days in the office per week on average.
Bachelor's, Master's, MBA
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VML MAP is a global marketing services and technology partner that serves as a center of excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM at scale. It helps brands humanize the relationship with customers by delivering data‑driven, personalized content across all channels and industries, leveraging a multi-disciplinary team across consulting, data & AI, content & creative, identity & 1to1, paid media, technology & platform, operating models & processes, and operations. The company operates from 14 offices worldwide, with a mission to scale efficient, measurable experiences that drive business success. Distinguishing factors include its global, diverse team; integration of marketing technology with AI capabilities; and a focus on end-to-end, interoperable solutions rather than isolated campaigns.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Kansas City, Missouri
Founded
1992
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Hybrid Work Options
Flexible Work Hours
VML wins Singapore Manufacturing Federation brief to reshape perceptions of advanced manufacturing. September 2 2026, 12:17 pm BY Adam Shaw No Comments VML Singapore has been appointed by the Singapore Manufacturing Federation (SMF), following a competitive pitch, to lead an integrated marketing communications campaign aimed at reshaping perceptions of Singapore's advanced manufacturing sector and attracting the next generation of talent. Supported by the Ministry of Trade and Industry (MTI), Economic Development Board (EDB), Enterprise Singapore and A*STAR, the initiative aims to challenge outdated perceptions of manufacturing and highlight the sector's advanced technologies, companies, people and career opportunities. The campaign will particularly target STEM talent, creating clearer connections between career interest and employment opportunities across engineering, technology, R&D, data and advanced production. Manufacturing contributes around 20% of Singapore's GDP and remains a key pillar of the economy. SMF, founded in 1932, represents around 5,000 manufacturing and manufacturing-related companies, from multinational corporations to SMEs. VML will bring together partners across media, research and platforms to deliver an always-on programme spanning awareness, inspiration, engagement and ultimately job applications. The campaign will shift the narrative from manufacturing as an operational industry to one driven by innovation and impact, showcasing how Singapore-based manufacturers develop products, technologies and solutions with global relevance. "Addressing this challenge requires more than a traditional communications campaign. It demands an integrated ecosystem," said Nimesh Desai (pictured), CEO, VML Singapore. "Our ambition is to make visible the highly advanced, globally consequential work that has, for too long, remained behind the scenes." SMF CEO Wayne Yap said: "Manufacturing today offers careers across engineering, technology, R&D, data and advanced production, but perceptions have not always kept pace with how the sector has changed. Through this campaign, we want to make those opportunities more visible and give people clearer ways to explore and pursue them." The programme will run in phases through May 2028, aligned with recruitment cycles, key decision points and peak periods of career exploration.
Kalpesh Patankar exits VML India as Group Chief Creative Officer. The senior creative leader announced his departure on LinkedIn, bringing his latest agency chapter to a close after leadership roles across India and the Middle East. Mumbai: Kalpesh Patankar has stepped down from his position as Group Chief Creative Officer at VML India, marking the end of his latest stint with the agency. Patankar shared the development through a LinkedIn post, expressing gratitude to his colleagues, clients and the wider VML network. Reflecting on his tenure, he described his time at VML India as an important chapter in his career, shaped by the people he collaborated with and the work produced during his association with the agency. Patankar brings extensive creative leadership experience across the Indian and Middle Eastern advertising markets. Before taking up the Group Chief Creative Officer role at VML India, he was Chief Creative Officer at Leo Burnett in Dubai. His career in the Middle East also includes a stint of more than a decade with VMLY&R, where he served as Chief Creative Officer, MENA. His long association with the network placed him in senior creative leadership roles across the region. Over the course of his career, Patankar has held leadership positions spanning India and the Middle East, building experience across different markets and agency environments. His departure from VML India adds another transition to the senior creative leadership landscape, as agencies continue to recalibrate their leadership structures and creative offerings amid changes in the advertising and marketing ecosystem. For Patankar, the exit closes another chapter in a career that has included senior creative mandates across multiple markets and agency networks
VML Thailand, Wolf BKK lead Thailand's Grand Prix-winning run at MAD STARS 2026. adobo Creative Awards Thailand delivered one of its strongest performances at MAD STARS 2026, with VML Thailand and Wolf BKK each claiming a Grand Prix while agencies across the country collected wins in film, branded entertainment, strategy, sustainability, outdoor, media, PR, and health. VML Thailand earned a Grand Prix in Strategy Stars for "Soil Stay," created for Tra Mongkut Fertilizer. The campaign also secured Gold awards in Data Insights and the SDGs category, alongside a Crystal in Brand Experience & Activation, making it one of Thailand's most awarded campaigns at this year's festival. CommissionCustom Prints Wolf BKK also took home a Grand Prix with "The Kaprao Criminals" for KFC Thailand, winning the top honor in Film Stars for Cultural Insight. The campaign added three Gold awards in Film and Branded Entertainment, as well as two Silver awards in Online Film and Viral Film, cementing its position as another standout Thai entry. Beyond the Grand Prix winners, VML Thailand continued its strong showing with "Dalah's Spoiler Billboard" for Netflix Thailand, which won Gold in Outdoor and Bronze in Brand Experience & Activation. Its "Stranger Things Recap Cassette" campaign also earned a Crystal in Radio & Audio and Bronze awards in Branded Entertainment and Design, while "After Shit Happened Service" for Shield Insurance received Silver in Online Film and Bronze in Film. Goodstuph Thailand was recognized for "Spotify Rock Pharmacy," earning Crystal awards in Direct and Entertainment for Music for Spotify. Flash Bomber also brought home two metals with "The Air Pollution Jersey" for Lamphun Warriors F.C. and the Northern Thailand Breathe Council, winning a Crystal in Media and Bronze in Outdoor. Publicis Thailand picked up a Crystal in Film Craft for Direction with "The M ssing Piece" for KFC Thailand, while Brilliant & Million earned a Crystal in PR for "Vaseline HUH?" for Unilever Thailand. SOUR Bangkok rounded out Thailand's winners with a Crystal in Health for "IT'S DETTOL TIME" for Reckitt Thailand, alongside multiple finalist recognitions for campaigns created for Reckitt Thailand and Vivo Thailand. The results underscore Thailand's continued strength across a wide spectrum of creative disciplines, with culturally rooted storytelling, strategic thinking, and purpose-driven ideas leading the country's performance at MAD STARS 2026. adobo Magazine is an official media partner of MAD STARS 2026.
Today the Brave expands account team with five hires. The appointments span group, social and shopper teams following new client wins. Today the Brave has appointed five account and creative staff across its group, social and shopper teams in Sydney, Australia, as the agency continues to add new clients. The appointments are Gina O'Donnell as Group Account Director, Liam O'Brien as Senior Account Manager, Rubee Stephenson as Content Creator, Tiana Iacono as Senior Account Manager and Eliza Laurence-Chenu as Account Director. O'Donnell joins from McCann London, where she brings a decade of global brand and integrated marketing experience across Asia-Pacific and EMEA for clients including Qatar Airways and Mastercard. "As businesses rediscover the value of long-term brand building, independent agencies are uniquely positioned to lead the way - agile, deeply invested, and genuinely in the business. I'm excited to join the team at Today The Brave, partnering with clients to turn brand ambition into lasting business results," said Gina O'Donnell, Group Account Director at Today the Brave. O'Brien joins from Clemenger BBDO as Senior Account Manager, with experience in long-term client partnerships and content production for IAG and Samsung. Stephenson joins from Ogilvy as Content Creator, with experience across ideation, copywriting, filming and editing for KFC, Coca-Cola and Cadbury. Iacono joins from VML as Senior Shopper Account Manager, with experience across brand, social and shopper marketing for Coca-Cola, Haleon and Takis. Laurence-Chenu joins as Account Director on the Shopper team. She returns to Australia after three years in the UK, and continues to build her expertise in delivering integrated solutions as well as strategic brand growth. "We've built this business by being brave; in the work, in the way we partner with clients and in the people we back," said Jaimes Leggett, Managing Partner at Today the Brave. "Growth for us is a by-product of building a creatively ambitious business rather than simply a bigger one. When the work works, everything moves forward. So the focus is simple: keep raising the bar, keep bringing in people who make the product better, and don't slow down. Hiring this level of senior talent means we can keep pushing harder and faster without losing what makes us us." The expanded team follows new client wins including Law Partners, Elanco Pharmaceuticals, LGT Crestone and HVLH.
Alter Ego and VML Canada launch VFX filter in call for wildfire relief. 3 hours ago Toronto-based production house Alter Ego and VML Canada are teaming up to support wildfire relief efforts in northern Ontario with a cinematic filter inspired by the orange haze left behind by the natural disaster.