Lead Product Designer

ABOUT THE ROLE: 

We’re looking for an experienced Product Designer to help shape key areas of the member experience as the Tide app continues to evolve across 55+ products.

At Tide, we approach design with a relentless focus on our members. We love turning the complexity of a chaotic financial world into simple, beautiful and scalable experiences that make running a business easier.

In this role, you’ll take ownership of design across high-impact products, working within dedicated cross-functional teams. You’ll have significant autonomy to shape the direction of your work, partnering closely with Product and Engineering to balance exceptional member experiences with technical, regulatory and commercial considerations.

We’re open to designers operating at Senior, Senior II or Lead level. What matters most is the strength of your craft, the quality of your thinking, your ability to navigate complexity and the impact you’ve had on the products you’ve helped build.

If you enjoy solving difficult problems, thinking in systems and creating thoughtful experiences that make a genuine difference to small businesses, we’d love to hear from you.

WHAT YOU’LL DO:

• Own End-to-End Product Design: Take ownership of complex product challenges, from early discovery and problem definition through to detailed design and delivery. Create intuitive, engaging experiences that simplify the way our members run their businesses.
• Shape Product Direction: Partner closely with Product, Engineering, Data and Operations to understand customer and business needs, challenge assumptions and influence product priorities. Bring a strong design perspective to product strategy, not just execution.
• Design for Scale and Simplicity: Translate complex technical requirements, workflows and regulatory constraints into clear, elegant and scalable experiences. Think beyond individual screens to create cohesive journeys across iOS, Android and web.
• Use Research and Data to Drive Decisions: Combine qualitative research, quantitative insights, experimentation and product metrics to understand problems, validate solutions and continuously improve the member experience.
• Set a High Bar for Craft: Deliver exceptional interaction and visual design, with a sharp eye for typography, layout, usability and detail. Contribute to the evolution of Tide’s cross-platform design system and ensure consistency without compromising innovation.
• Influence and Elevate Design Quality: Bring clarity to ambiguous challenges, communicate your thinking effectively and collaborate constructively with stakeholders. Share knowledge, provide thoughtful feedback and help raise the quality of design across the wider team.

WHAT WE ARE LOOKING FOR: 

• Exceptional Product Design Craft: A strong portfolio demonstrating high-quality, end-to-end product design work, including complex digital products, workflows or systems. We’re interested in the problems you’ve solved, the decisions you’ve made and the outcomes you’ve influenced, rather than a specific number of years of experience.
• Strong Systems Thinking: The ability to think holistically about products, user journeys and interconnected experiences rather than isolated features or screens. You understand how design decisions scale across platforms, markets and technical or regulatory constraints.
• Product Thinking and Commercial Awareness: You connect customer needs with business objectives and understand how good design contributes to meaningful product outcomes. You’re comfortable using evidence to inform decisions and making thoughtful trade-offs.
• Collaboration and Influence: A proven ability to work effectively within cross-functional teams, build strong relationships and constructively challenge assumptions. You can communicate complex design decisions clearly and bring others along with your thinking.
• Advanced Interaction and Visual Design: Strong proficiency in Figma, prototyping and modern design systems, combined with an excellent understanding of interaction patterns, accessibility and the technical implications of your decisions.
• Autonomy and Comfort with Ambiguity: You’re confident taking ownership of complex challenges, identifying the right problems to solve and creating clarity where requirements aren’t always fully defined. You know when to move independently and when to bring others into the conversation.
• Empathy and Curiosity: You care deeply about understanding the people you’re designing for and are motivated by making their lives easier. You’re curious, open to feedback and continuously looking for ways to improve your work.
• AI and Future-Focused Thinking: You’re curious about how AI is changing the way products are designed and experienced. You’re interested in experimenting with emerging tools, evolving your workflows and exploring how new technologies can create meaningful value for members.

We’re more interested in your capabilities, judgement and impact than your previous job title or the number of years you’ve spent in design. Experience in fintech or other complex, regulated environments is valuable, but not essential.

WHAT YOU’LL GET IN RETURN: 

• Competitive Compensation – competitive salary
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it's time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

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