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DOZR

Online marketplace and rental management software

SEO Specialist

Full-Time
No salary listed
Junior, Mid
Kitchener, ON, Canada
RemoteThe posting describes remote work as temporary due to COVID-19.
Growth & MarketingSEO Marketing

About the job

Requirements
  • One to three years of SEO experience with a track record of results.
  • An understanding of search engine algorithms and ranking methods.
  • Experience using SEO tools including Google Analytics and Semrush.
  • Knowledge of keyword research and short-form content ranking strategies.
  • The ability to complete competitive analysis and search audits.
  • Familiarity with Butter or other content management systems.
  • The ability to create refined keyword and ranking strategies.
  • The ability to perform thorough website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture, and keyword relevance.
  • The ability to stay current on industry practices and algorithm changes.
  • Strong organizational and time-management skills.
  • The ability to interact with individuals and functional teams across all organizational levels.
  • An interest in technology.
Responsibilities
  • Serve on the SEO Taskforce and identify opportunities to improve organic rankings through compelling content and on-page search strategies.
  • Perform audits to identify on-page and content-related SEO opportunities.
  • Develop optimization strategies that increase the company's search-engine rankings.
  • Research SEO keywords for use throughout the company's website, blog, and marketing materials.
  • Set measurable goals demonstrating improvement in marketing efforts.
  • Monitor daily performance metrics to evaluate SEO strategy performance.
  • Communicate with other marketing professionals to align goals.
  • Collaborate within the marketing department to manage SEO strategy.
  • Write website content, including blog posts and page descriptions.
  • Update content and website links for maximum optimization and improved search-engine rankings.
Desired Qualifications
  • A commitment to producing high-quality work and collaborating in a fast-paced environment.
  • A passion for learning.
  • An interest in building high-quality products, strategies, and processes.
  • A mindset focused on building long-term, scalable solutions.
  • A preference for data-driven decisions.

About the company

Dozr runs an online marketplace and e-commerce platform for heavy equipment rental in North America, connecting equipment owners with contractors and other buyers by aggregating inventory into a searchable catalog with live pricing and availability. Renters can book online and manage the entire rental process, while Dozr handles payments, delivery logistics, and insurance. It stands out by offering a multi-seller marketplace plus WebStores, a white-label e-commerce solution for rental houses to digitize their operations and reach more customers. The company aims to modernize and simplify heavy equipment rental, increase asset utilization, and help suppliers grow their customer base across the US and Canada.

Company Size

11-50

Company Stage

Series B

Total Funding

$34.7M

Headquarters

Kitchener, Canada

Founded

2015

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Simplify's Take

What believers are saying

  • DOZR’s website remained live on September 20, 2026, preserving customer demand capture.
  • WebStores updated March 10, 2026, supports online checkout, rate changes, and customer verification.
  • The 2025 asset sale to 17416512 Canada Ltd. reset the balance sheet and preserved operations.

What critics are saying

  • RBC forced DOZR into receivership on October 9, 2025 after defaulting on a $3.4-million facility.
  • KPMG sold substantially all assets in October 2025, wiping out the original equity story.
  • Creditors control the platform now; another financing miss in 2027 triggers shutdown.

What makes DOZR unique

  • DOZR pairs a two-sided equipment marketplace with WebStores, letting suppliers sell online directly.
  • Its North American network still advertises 15,000+ rental partners and hundreds of thousands of contractors.
  • DOZR’s checkout, payments, extensions, and logistics compress phone-based rentals into one workflow.

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Benefits

Health Insurance

Dental Insurance

Remote Work Options

Stock Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-11%

2 year growth

-3%
BetaKit
May 2nd, 2025
Dozr Founding Ceo Kevin Forestell Moves To Chair While Dave Frazier Joins As President

Frazier brings combo of construction and tech experience to Kitchener-Waterloo scaleup

BetaKit
May 2nd, 2025
Dozr Founding Ceo Moves To Chair As Company Brings On New Leader

Frazier brings combo of construction and tech experience to Kitchener-Waterloo scaleup

GlobeNewswire
Nov 21st, 2024
DOZR Ranked No. 129 Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500(TM)

DOZR ranked No. 129 fastest-growing company in North America on the 2024 Deloitte Technology Fast 500(TM).

GlobeNewswire
Nov 6th, 2024
Dozr Recognized In Deloitte Technology Fast 50(Tm), For Outstanding Growth In Canadian Tech

Kitchener, ON, Nov. 06, 2024 (GLOBE NEWSWIRE) -- DOZR, North America’s leading online marketplace for heavy equipment rentals, has been recognized in the 2024 Deloitte Technology Fast 50™ awards program, celebrating the company’s impressive 890% revenue growth over the past four years. DOZR ranks 24 in the Technology Fast 50 program.With over 44,000 equipment rentals managed to date and an extensive network of suppliers, DOZR offers contractors unparalleled access to heavy equipment when and where they need it. Serving construction professionals across Canada and the U.S., the DOZR Marketplace streamlines the rental process, enhancing jobsite productivity across North America.“This recognition is a testament to our team’s efforts and our dedication to the construction industry,” said Kevin Forestell, CEO of DOZR. “As we grow, we’re focused on pushing the boundaries of what’s possible in equipment rentals. We’re proud to be a trusted partner for contractors who rely on us to get the job done.”As the construction industry faces mounting demands for speed and efficiency, we’re dedicated to providing contractors with flexible, dependable access to the equipment they need

Startup365
Nov 6th, 2024
DOZR Recognized in Deloitte Technology Fast 50(TM), For Outstanding Growth in Canadian Tech

DOZR Recognized in Deloitte Technology Fast 50(TM), For Outstanding Growth in Canadian Tech DOZR Recognized in Deloitte Technology Fast 50(TM), For Outstanding Growth in Canadian Tech