Head of Growth
About the job
- A Licence, Master's, engineering degree, or higher in commercial sciences, management, economics, management control, marketing, operations research, statistics, or an equivalent specialty.
- At least three years of experience in a similar position or function.
- Creativity, strategic thinking, and leadership.
- Ability to think deeply about marketing and brand strategy.
- Strong attention to detail.
- Proficiency in problem-solving techniques.
- Interest in digital technologies.
- Ability to interact with internal stakeholders, including marketing and sales teams.
- Ability to lead a team.
- Strong written and verbal communication skills.
- Participate in developing the business plan and conducting periodic reviews.
- Develop strategic playbooks that include growth initiatives for each stakeholder.
- Lead the commercial plan and actively contribute to defining and executing the strategy.
- Manage a team of product/category analysts to monitor daily performance in real time, meet targets, and implement corrective actions.
- Work closely with project teams across commercial, marketing, operations, data science, management information, product, and digital functions to support decision-making, optimize customer and partner journeys, resolve problems, and ensure execution.
- Lead large-scale, complex commercial operations and project-management initiatives while coordinating cross-functional initiatives.
- Continuously improve and simplify tools and processes.
- An MBA.
About the company
Yassir provides a multi-service platform that offers ride-hailing, last-mile delivery, and digital financial services across the Maghreb region and beyond. Users access these services through a single app that coordinates logistics for transportation and deliveries while providing tools to pay, save, and borrow money digitally. Unlike competitors that focus on a single service, Yassir integrates transportation and finance into one marketplace to build a comprehensive digital economy. The company's goal is to create a marketplace that serves daily needs and promotes financial inclusion while incorporating social values.
Company Size
1,001-5,000
Company Stage
Series B
Total Funding
$180.3M
Headquarters
Algiers, Algeria
Founded
2016
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Simplify's Take
What believers are saying
- March 2026 Yassir Market launches add physical distribution and higher-frequency grocery demand.
- Kawarizmi unlocks retail-media revenue from first-party data across open web and CTV.
- Senegal's September 2025 ruling preserved operations, keeping a live growth market open.
What critics are saying
- Yassir France entered liquidation in January 2026, exposing weak European expansion discipline.
- Retail and ad-tech integrations from March 2026 can distract management from core ride-hailing execution.
- A prolonged subsidy war with Yango, Heetch, and in-country regulators can crush unit economics.
What makes Yassir unique
- Yassir owns rides, delivery, payments, retail, and ad-tech across North Africa.
- March 2026 Uno and Kawarizmi acquisitions deepen data, logistics, and merchant monetization.
- Its 45-city network and Yassir Cash create switching costs for consumers and merchants.
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Benefits
Stock Options
Remote Work Options
Paid Holidays
Flexible Work Hours
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
2%Yassir, the North African startup offering ride-hailing, food delivery and financial services since 2017, has acquired programmatic advertising agency Kawarizmi as it expands into media and advertising. The deal's terms were not disclosed. The acquisition marks a strategic shift for Yassir, which has built its business around on-demand daily services including Yassir Express for food and grocery delivery, and Yassir Cash for financial services. The move into media and advertising represents the company's latest diversification effort beyond its core app-based offerings.
Algerian startup Yassir has acquired Uno stores from the Cevital Group, rebranding them as "Yassir Market". The company plans to open its flagship store at Bab Ezzouar shopping centre in Algiers within days. The acquisition follows Jumia's exit from the grocery and retail sector in North Africa. Yassir aims to integrate digital expertise with physical retail presence through a network of stores offering a hybrid shopping experience, including groceries, luxury goods, cosmetics and fast food outlets. Transactions will be processed through Yassir Cash, supported by over 5,000 agents, whilst customers can earn points through the "Yassir +" programme. The company is also developing a B2B logistics layer for wholesale deliveries to institutional clients including embassies and major corporations. Founded by Stanford PhD and former Silicon Valley engineer Nour Eddine Taibi, Yassir operates across six countries and 50 cities, serving over 10 million users.
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