Manager, Brand Strategy
Sol de Janeiro
Manager, Brand Strategy
Sol de Janeiro
Brazilian-inspired skincare and body care
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
The Manager, Brand Strategy, Culture & Partnerships – Body, Hair & Play Zone is responsible for leading strategic planning and integrated go-to-market development across applicable products within Sol de Janeiro's portfolio.
This role takes an incredible product and brings it to life, translating business priorities, consumer insights, innovation pipelines, and brand objectives into culturally relevant strategies, activation territories, and integrated launch plans that drive awareness, consideration, consumer adoption, and long-term loyalty.
Working at the intersection of strategy, culture, and execution, this individual helps ensure every applicable launch has a clear role within the portfolio, a compelling consumer story, and a distinct place within culture. This role establishes and creates every touchpoint for the consumer journey, creating the most cohesive, holistic strategy to recruit new consumers and continue brand love with loyalists. This role develops strategic, disruptive, culturally relevant and commercial go-to-market plans. Partnering closely with Product Marketing, Creative, Communications, Influencer Relations, Media, Talent, Retail Marketing, and Regional Markets, this role serves as the strategic architect behind body care campaigns and initiatives.
The ideal candidate is a strategic thinker with strong consumer instincts who understands how to turn category insights into brand growth opportunities, focusing on Brand Heat.
Lead Body, Hair & Play Zone Portfolio Strategy
Support the development of the long-term category vision and strategic growth agenda.
Develop portfolio narratives that clearly articulate:
· Identify opportunities to strengthen differentiation, relevance, and consumer engagement.
· Partner closely with Product Marketing to ensure innovation strategies support broader business objectives.
· Help define where the portfolio can stretch into new conversations, behaviors, and usage occasions.
Develop Integrated GTM Strategies
· Lead development of integrated strategic briefs and go-to-market strategies and plans for major applicable launches and campaigns for market rollout and regional translation.
· Turn business objectives into clear go-to-market strategies that align stakeholders around:
· Ensure launches are designed to work cohesively across & drive alignment for products and campaigns. Drive cross-functional planning and partnership across:
Identify Cultural & Consumer Opportunities
· Monitor evolving consumer behaviors and trends influencing applicable routines and product adoption.
· Identify white-space opportunities that strengthen category relevance.
· Develop activation territories rooted in culture, community, wellness, self-care, confidence, lifestyle, and routines.
· Translate trends into actionable marketing opportunities.
· Act as a strategic voice on changing consumer expectations.
Support Cultural Partnerships
· Identify partnerships capable of elevating brand awareness, consumer engagement and commercial sales within the applicable category.
· Evaluate opportunities through a strategic framework that considers:
o Audience alignment
o Cultural relevance
o Brand fit
o Business impact
o Scalability
· Support activation plans across earned, owned, and paid channels.
· Partner with Communications and Influencer teams to maximize partnership visibility and impact
Own Budget and Contracting
· This role owns the budget for its product categories.
· This role manages contracts for its specific product category.
Generate Consumer & Competitive Intelligence
· Track category dynamics, competitor activity, emerging brands, and consumer behaviors.
· Develop actionable recommendations informed by:
o Cultural trends
o Social conversations
o Category shifts
o Consumer research
o Market performance
· Share learnings that can influence future portfolio planning and growth strategies.
Measure Strategic Effectiveness
· Evaluate launch and campaign performance against established objectives. Monitor:
o Brand awareness
o Consumer engagement
o Launch performance
o Earned impact
o Partnership effectiveness
o Sales
· Deliver recommendations to improve future planning and execution.
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at [email protected].
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
Salary Range 100000 - 115000 USD
Brazilian-inspired skincare and body care
Sol de Janeiro sells premium skincare and body care products inspired by Brazilian scents, including creams, lotions, shower gels, and perfumes. Its items are vegan-friendly and reef-safe, made in the USA with globally sourced ingredients, and sold through direct-to-consumer channels and retail partners. The products act as everyday personal care items that hydrate skin and deliver distinctive tropical fragrances, with travel sizes and gift sets to promote trials. Its differentiators are the tropical scent identity, luxury positioning, and commitment to sustainability, with a goal of providing high-quality self-care experiences while expanding access through multiple sales channels and ethical sourcing.
Explore more opportunities at Sol de Janeiro