Designer – Shopper

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

As a Designer supporting Shopper Marketing, you will be an expert on visual brand building throughout marketing/advertising platforms, specifically retailer-specific point of sale.  You will also continue to develop digital marketing tools, working in a team, project management and creative exploration (of course!). Your responsibilities will include interpreting client briefs, developing ownable visual worlds, creating benefit visualizations, copy writing, creating brand toolkits and processing client feedback to improve work. In some instances, the designer may also manage outside design resources for overflow work.

What You’ll Do:

• Develop and execute retailer-specific marketing and point-of-sale materials across a variety of channels and formats.
• Translate client briefs into compelling visual concepts and retail-ready creative solutions that align with brand strategy and retailer requirements.
• Create and evolve ownable visual worlds, campaign assets, and benefit-driven visualizations that strengthen brand storytelling at retail.
• Support the development of digital marketing tools and retail content across multiple consumer touchpoints Ensure consistency across campaigns and retailers. Incorporate client and stakeholder feedback thoughtfully to refine and improve creative work throughout the design process.
• Collaborate cross-functionally with marketing, shopper marketing, production, and external vendor partners to ensure seamless execution.
• Manage multiple projects simultaneously while maintaining strong creative standards and meeting deadlines in a fast-paced environment In some instances, coordinate and manage external design resources or freelancers to support overflow work and production needs.

Qualifications/Requirements

Required:

• Bachelor’s degree in graphic design, visual communication, advertising, or a related field (or equivalent professional experience).
• 3–6 years of experience in graphic design, retail design, shopper marketing, or brand design roles.
• Strong portfolio demonstrating retail marketing, visual storytelling, campaign development, and brand-building capabilities.
• Advanced proficiency in adobe creative suite (illustrator, photoshop, indesign).
• Experience designing retailer-specific point-of-sale materials and adapting creative across multiple retail environments.
• Strong understanding of layout, typography, composition, and brand systems.
• Ability to interpret strategic briefs and translate them into compelling visual solutions.
• Experience managing multiple projects and timelines in a collaborative, fast-paced environment.
• Strong communication, presentation, and organizational skills.

Preferred:

• Experience in consumer packaged goods (CPG), spirits, beverage alcohol, or retail-focused industries.
• Experience developing digital retail assets, ecommerce content, or omnichannel marketing materials.
• Familiarity with print production processes and preparing files for vendor or production handoff.
• Experience collaborating with legal, regulatory, or retailer-specific approval processes.
• Exposure to copywriting, campaign messaging development, or conceptual ideation.
• Experience managing freelancers, external agencies, or production vendors.

Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $71,000 - $106,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

What’s Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.

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