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WPP Media

AI-native global media services network

Digital Media Planner & Buyer

Performance & Paid MarketingPosted on Nov 10
Full-timeWarsaw, PolandNo salary listed

About the Job

Requirements

  • Knowledge of direct media campaigns and the ability to plan and buy them.
  • Knowledge of digital media.
  • Knowledge of the market, suppliers, structures, and campaign operating models.
  • Expertise in media cost planning and in negotiating and optimizing campaign terms.

Responsibilities

  • Plan media buying activities based on client strategies and briefs.
  • Identify campaign optimization opportunities and recommend solutions.
  • Monitor campaign progress, report results, and control costs and KPI delivery in collaboration with the CDT and reporting teams.
  • Analyze and select advertising offers based on cost efficiency, client KPIs, and priorities.
  • Collaborate with the WPP Media Trading team to deliver campaigns.
  • Negotiate and optimize campaign terms with suppliers.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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