S

Siro

AI-powered real-time coaching for field sales

Staff Product Manager

Full-Time
$220k - $260k/yr
Expert
New York, NY, USA
RemoteTravel to customer sites and ride-alongs is part of the role.
ProductProduct Management

About the job

Requirements
  • At least 9 years of product management experience, including ownership of meaningful product areas at a growth-stage company.
  • Ability to take an ambiguous problem, identify priorities, engage the right customers, analyze data, make tradeoffs, align the team, and deliver a valuable product without constant direction.
  • Sound product judgment in complex domains with imperfect inputs and no obvious answer, including the ability to bring the right people together to make decisions.
  • Bias toward action, including addressing UX friction or worthwhile customer issues directly and shipping solutions.
  • Strong customer focus and attention to product details, including willingness to spend time in the field with customers.
  • Technical fluency sufficient to discuss tradeoffs with engineering, including model quality, latency versus cost per query, and integration data freshness.
  • Ability to carry product vision, think in systems, and connect current product issues and workflow edge cases to long-term product direction.
Responsibilities
  • Own product areas end to end across AI, data ingestion, proactive agents, integrations, and customer-facing experiences.
  • Drive product strategy and concepts from discovery through launch, adoption, and iteration, and take responsibility for delivering customer value.
  • Design products for users working in the field, including reps in trucks, driveways, and showrooms, without adding unnecessary work to their day.
  • Work directly with customers through travel, ride-alongs, onsite sessions with managers, and listening to conversations; translate learnings across industries into a coherent product.
  • Connect relevant business context from customer systems, including CRMs, DMSs, phone systems, calendars, and warehouses, so conversations are tied to customers, opportunities, outcomes, and next steps.
  • Apply product intelligence to drive behavior change and operate sales workflows, including conversation preparation, surfacing the next move in the moment, and handling follow-up.
  • Improve AI quality, including accuracy, citations, speaker attribution, latency, trust, and performance on edge cases.

About the company

Siro.ai uses artificial intelligence to boost field sales performance. It records and analyzes millions of field sales conversations to identify successful tactics and areas for improvement, then provides real-time coaching and strategic insights to both sales reps and leadership. The platform operates as a software-as-a-service, allowing clients to book a demo and subscribe, with benefits like higher close rates and savings on ride-along time. Compared with competitors, Siro.ai focuses on learning from top performers via audio recordings and delivering immediate, in-the-mield guidance, turning data from conversations into actionable coaching. The company’s goal is to help sales teams improve results by automating coaching, extracting best practices, and translating them into practical guidance for reps and managers.

Company Size

51-200

Company Stage

Series B

Total Funding

$69M

Headquarters

New York City, New York

Founded

2020

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Simplify's Take

What believers are saying

  • Siro raised $50 million from SignalFire in May 2025, funding expansion.
  • 2026 launches, including Voice Mode and webhook support, deepen workflow lock-in.
  • Siro claims 90% less weekly coaching review time, a strong manager ROI signal.

What critics are saying

  • Apple's Siri privacy backlash keeps recording-consent scrutiny high through 2026.
  • Competitors like Gong and ZoomInfo sell adjacent coaching and conversation-intelligence workflows.
  • If rep adoption stalls after onboarding, Siro becomes expensive shelfware by 2026.

What makes Siro unique

  • Siro's 2026 Halftime gives live coaching during appointments, not post-call debriefs.
  • Scorecards and Ask Siro turn field conversations into searchable coaching data.
  • Privacy policy and terms target consent-heavy in-person recordings, fitting regulated field sales workflows.

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Benefits

  • Company Equity

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

-3%

2 year growth

-3%
Pulse 2.0
May 30th, 2025
Siro Raises $50M for AI Sales Platform

Siro, an AI-based conversation intelligence platform, raised $50 million in Series B funding led by SignalFire, with participation from 01 Advisors, StepStone Group, and existing investors. The funding will accelerate product development and team expansion. Siro's app records and analyzes in-person sales conversations, improving close rates and coaching cycles. CEO Jake Cronin aims to enhance field sales with structured data insights.

UBOS
May 21st, 2025
Siro Secures $50M to Revolutionize AI-Powered Sales Coaching

In a significant leap forward for the sales coaching industry, Siro has secured an impressive $50 million in Series B funding, led by the renowned venture capital firm SignalFire.

TechCrunch
May 21st, 2025
Siro secures $50M for AI sales coaching

Siro has secured $50 million in a Series B funding round led by SignalFire, with participation from 01 Advisors and notable tech figures. This brings Siro's total funding to $75 million. The company aims to enhance AI-powered coaching for sales representatives, inspired by founder Jake Cronin's college experience selling kitchen knives.

TchaiTime.com
May 21st, 2025
Siro lands $50M to expand its AI-powered coaching for sales reps

A startup called Siro has raised $50 million to expand its AI-powered coaching app for sales reps.

Siro
May 1st, 2025
Siro Scorecards: Drive Winning Sales Behaviors Across Your Team

Today, Siro Technologies Inc. is excited to announce Siro Scorecards, your AI-powered revenue command center.