Director of Brand, Communications & Partnerships

What You'll Do:

•  Brand Strategy & Marketing
• Own the overall Brand Strategy for Pairs and translate business priorities into impactful brand initiatives.
• Lead the development and execution of integrated 360° brand campaigns across TV, Digital, Social, PR, Events and Owned Media.
• Partner with Creative, Media, Product, Performance Marketing, Analytics and external agencies to deliver world-class brand experiences.
• Develop media strategies that maximize both brand impact and business performance.
• Establish measurement frameworks and continuously optimize campaign effectiveness using consumer insights, experimentation and data.
• Ensure every consumer touchpoint consistently reflects the Pairs brand positioning and strategy.
• Stay ahead of consumer, cultural and social trends to keep the Pairs brand relevant and differentiated.
  
  
• Strategic Communications
• Lead strategic communications initiatives that strengthen trust in the Pairs brand through earned media, executive communications and thought leadership.
• Partner with Corporate Communications on reputation management and crisis communications.
• Build strong relationships with media, agencies and key external stakeholders.
  
  
• Strategic Partnerships
• Develop and execute strategic partnership and alliance marketing initiatives that create value for users and drive business growth.
• Identify, negotiate and manage relationships with external partners to deliver innovative co-marketing opportunities.
• Build long-term strategic partnerships that enhance the Pairs brand and expand its reach.
  
  
• Business Operations
• Own annual planning, budget management and resource allocation across the organization.
• Monitor marketing investments, business KPIs and campaign performance to drive effective decision making.
• Ensure operational excellence while balancing speed, quality and execution.
  
  
• Global Collaboration
• Serve as the primary Brand leader for Match Group Global stakeholders.
• Partner closely with global cross-functional teams to share learnings, align priorities and drive regional and global success.

Basic Qualifications:

• Minimum 10 years of experience in Brand Marketing, Consumer Marketing or Integrated Marketing.
• Proven experience developing Brand Strategy and leading integrated marketing campaigns.
• Strong understanding of creative development, media planning, social marketing and marketing measurement.
• Experience leading strategic PR and corporate communications initiatives.
• Experience developing and executing partnership marketing or alliance programs.
• Excellent leadership skills with demonstrated experience managing and developing high-performing teams.
• Strong business acumen with experience managing budgets and marketing investments.
• Excellent project management and operational management skills with strong attention to detail.
• Outstanding oral, written and presentation skills with experience communicating with executive stakeholders.
• Strong interpersonal skills with an ability to influence and collaborate across cross-functional and global teams.
• Experience working in a fast-growing technology or consumer internet company is preferred.
• Fluency in Japanese and English is required.

Characteristics:

• Embodies and promotes the Values of Eureka.
• A strategic leader who can translate business strategy into impactful brand initiatives and measurable business outcomes.
• A people-first leader who develops talent, builds trust and creates high-performing teams.
• A strong communicator comfortable influencing stakeholders from creative teams to executive leadership.
• Strong business judgment with the ability to balance long-term brand building and short-term business impact.
• Comfortable working in ambiguity while driving clarity, alignment and execution.
• Highly collaborative with the ability to influence cross-functional and global stakeholders.
• Highly organized with exceptional budget, project and operational management skills.
• Willingness to roll up your sleeves and help build a world-class marketing organization within Eureka.
• A positive, resilient and growth-oriented mindset.