General Mills

Manufactures and distributes packaged foods

Brand Finance Manager

Corporate Finance & FP&AUpdated on Nov 12

Full-timeBoulogne-Billancourt, France€50.9k - €76.5k /yrHybrid

About the Job

Requirements

A Bac+5 business school degree, Master's in Finance, Management Control, or equivalent is required.
Significant experience in finance, management control, commercial finance, or financial planning and analysis is required; experience in fast-moving consumer goods or retail is preferred.
Confirmed business partnering experience with marketing, commercial, or cross-functional teams is required.
Demonstrated ability to lead complex financial planning exercises, including budgets, forecasts, and strategic plans, is required.
Strong analytical skills, concise synthesis, and the ability to turn data into business recommendations are required.
Excellent communication and influencing skills, and comfort working in a matrixed international environment, are required.
Fluency in French and English is required.
Excellent Excel proficiency and sound knowledge of financial tools are required.
Curiosity, leadership, results orientation, and a strong continuous-improvement orientation are expected.

Responsibilities

Act as the primary Finance partner for the Brands and Marketing teams across France and Iberia, providing structured analysis and actionable recommendations.
Lead the financial performance management of Häagen-Dazs, Old El Paso, and Nature Valley, including P&L monitoring, initiative evaluation, and investment prioritization.
Lead, engage, and develop the Brands Finance team, supporting high standards, collaboration, and skills development.
Consolidate and challenge brand financial assumptions with cross-functional teams and Market Acceleration Teams.
Lead preparation of the brand budget (Spring Plan) for France and Iberia, ensuring coherent assumptions, high-quality analysis, and alignment with business priorities.
Coordinate development of the brands’ three-year strategic plan (3OP) with Market Acceleration Teams, providing a clear financial view of growth, margin, and investment trajectories.
Manage Marketing expenditure and ensure resources are allocated appropriately to brand priorities and financial objectives.
Contribute to monthly closes, forecasts, and latest-estimate exercises to maintain a reliable, up-to-date view of performance.
Identify risks and opportunities, recommend action plans, and track implementation with the relevant teams.
Prepare and present financial analyses, scenarios, and recommendations to management and key stakeholders.
Improve tools, reporting, and management processes to increase the quality, speed, and relevance of analysis.
Partner with the Market Acceleration Teams on the Spring Plan and three-year strategic plan, analyze brand performance, and guide investment decisions to support profitable growth across France and Iberia.

Desired Qualifications

Experience in fast-moving consumer goods or retail is desirable.
Experience in people management or cross-functional coordination is strongly preferred.
Spanish is an advantage.
Experience with SAP and reporting or planning tools is a plus.

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Description du poste

Au sein de la Direction Financière de General Mills France & Iberia, le/la Brands Finance Manager France & Iberia est rattaché(e) au Finance Director FRIB et agit comme partenaire financier stratégique des équipes Brands (MATs) et Marketing sur le périmètre France et Iberia.

Le poste a pour mission de piloter l’agenda finance des marques Häagen-Dazs (HD), Old El Paso (OEP) et Nature Valley (NV), en accompagnant la performance des activités, les choix d’investissements et les décisions business au quotidien.

Le/la titulaire est également responsable de l’élaboration du budget des marques, également appelé Spring Plan (SP), ainsi que du plan stratégique à 3 ans (3OP), en collaboration étroite avec les Market Acceleration Teams (MATs) et les principales parties prenantes Finance et business.

Ce rôle combine business partnering, pilotage de la performance, planification financière et management d’équipe, avec une forte exposition aux enjeux de croissance, de rentabilité et d’allocation des ressources sur les marchés France et Iberia.

Missions principales

Être le/la partenaire Finance de référence des équipes Brands et Marketing sur le périmètre France et Iberia, en apportant des analyses structurées et des recommandations actionnables.
Piloter la performance financière des marques Häagen-Dazs (HD), Old El Paso (OEP) et Nature Valley (NV), en assurant le suivi du P&L, l’évaluation des initiatives et la priorisation des investissements.
Encadrer, animer et développer l’équipe Brands Finance, en assurant un haut niveau d’exigence, de collaboration et de montée en compétences.
Consolider et challenger les hypothèses financières des marques en lien avec les équipes cross-fonctionnelles et les Market Acceleration Teams (MATs).
Piloter l’élaboration du budget des marques (Spring Plan / SP) pour la France et l’Iberia, en garantissant la cohérence des hypothèses, la qualité des analyses et l’alignement avec les priorités business.
Coordonner la construction du plan stratégique à 3 ans (3OP) des marques en collaboration avec les MATs, en apportant une vision financière claire sur les trajectoires de croissance, de marge et d’investissement.
Assurer le pilotage des dépenses Marketing et veiller à la bonne allocation des ressources au regard des priorités des marques et des objectifs financiers.
Contribuer aux clôtures mensuelles, prévisions et exercices de latest estimate afin de garantir une vision fiable et à jour de la performance.
Identifier les risques et opportunités, recommander des plans d’action et suivre leur mise en œuvre avec les équipes concernées.
Préparer et présenter les analyses financières, scénarios et recommandations au management et aux parties prenantes clés.
Faire progresser les outils, reportings et processus de pilotage afin d’améliorer la qualité, la rapidité et la pertinence des analyses.

Profil recherché

Bac+5 école de commerce, Master Finance, Contrôle de gestion ou équivalent.
Expérience significative en finance, contrôle de gestion, commercial finance ou FP&A, idéalement dans un environnement FMCG ou retail.
Expérience confirmée de business partnering avec des équipes marketing, commerciales ou cross-fonctionnelles.
Capacité démontrée à piloter des exercices de planification financière complexes tels que budget, forecast et plan stratégique.
Très solides capacités analytiques, esprit de synthèse et aptitude à transformer les données en recommandations business.
Expérience en management ou en coordination transverse fortement appréciée.
Excellente communication, capacité d’influence et aisance dans un environnement matriciel et international.
Français et anglais courants indispensables ; l’espagnol constitue un atout.
Excellente maîtrise d’Excel et bonne connaissance des outils financiers ; une expérience sur SAP et des outils de reporting ou planification constitue un plus.
Curiosité, leadership, sens du résultat et forte orientation amélioration continue.

Finalité du poste

Le/la Brands Finance Manager France & Iberia pilote l’agenda financier des marques Häagen-Dazs (HD), Old El Paso (OEP) et Nature Valley (NV), tout en assurant le suivi des dépenses Marketing et la qualité des décisions d’investissement. Le poste joue un rôle central dans la construction du Spring Plan (SP) et du 3OP des marques avec les Market Acceleration Teams (MATs), dans l’analyse de la performance et dans l’animation d’une équipe finance capable d’accompagner durablement la croissance rentable des activités sur la France et l’Iberia.

SALARY RANGE

The salary range for this position is:

€50,900 - €76,500 Annual



At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Beyond base salary, General Mills offers a competitive and comprehensive benefits package.

ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.

About the Company

General Mills

Manufactures and distributes packaged foods

General Mills is a global food company that manufactures and sells a wide range of packaged foods. Its products include cereals (like Cheerios), baking and ready-to-eat mixes (Betty Crocker, Pillsbury), ice cream (Haagen-Dazs), and pet foods (Blue Buffalo). The company distributes these products through grocery stores and online retailers and supports its brands with targeted advertising. Its food lines reach households, families, and pet owners alike. General Mills differentiates itself through a broad, well-known portfolio, a commitment to quality and sustainability, responsible sourcing, and community involvement, which helps build customer trust. Its goal is to provide tasty, nutritious foods while making a positive impact on people, communities, and the environment.

Company size: Not listed
Company stage: IPO
Headquarters: Minneapolis, MN
Founded: 1928

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