Social Lead - Sports

Summary

As a part of the broader Apple TV Marketing Organization, our team’s purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent. This role owns social strategy and social creative development across the Apple Sports slate: Formula 1, MLS, and MLB Friday Night Baseball. You are embedded in cross-functional sports marketing teams as the social authority, responsible for developing and driving campaigns that build deep fandoms, earn cultural conversation, bring audiences to Apple TV to watch live, and deliver real business impact.

Minimum Qualifications

Minimum of 7 years of experience in social media, entertainment, sports, or big consumer brand marketing, with a strong track record of developing and driving world-class campaigns with big impact across reach, engagement, and cultural conversation Fluent in social media best practices. You know what content, creative, and formats work across platforms, have experience in multi-channel distribution, and proactively develop a point of view on platform evolution and optimization Strong command of social analytics and publishing tools. You use data and intuition together to make smart content decisions and iterate toward creative and strategic excellence Deep expertise in sports marketing and fan culture, including the live-event, real-time, and rights-holder considerations unique to sports content

Preferred Qualifications

A storyteller and creative with a cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league Clear, effective communicator and strong creative collaborator. You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journey Highly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environment Experience working directly with talent, athletes, creators, and league and team partners. You bring the right creative energy and the right level of professionalism and discretion to those relationships Adept at taking accountability without having direct control and using influence without authority Cross-functionally excellent. You build strong, trusted relationships and work effectively across a highly matrixed marketing organization Demonstrates learning agility and embraces change, evolving alongside the organization and the platforms

Description

You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across the full scope of the sports world, from race weekends and match days to the fan communities, athletes, and creators who drive the culture around them. You know what it means to listen, participate, and spark thoughtful discussions with fans. You move seamlessly between crafting strategies for broad viewership as well as targeted, passionate fan audiences. You are a storyteller and creative with a cutting-edge understanding of internet culture, memes, and zeitgeist content who can also demonstrate real ROI. You have a passion for and knowledge of the sports landscape, and the unique social marketing approaches that fuel it, from live-moment content to long-form fandom building. You are a driven, proactive self-starter who executes and elevates work. This role builds upon briefs, evolves ideas, and takes full strategic and creative ownership of campaigns from concept through completion. You balance conviction with humility, aren’t afraid to both lead and follow, and bring a team-first mindset to everything you do.

Responsibilities

Own social strategy and creative for sports campaigns across F1, MLS, and MLB Friday Night Baseball, developing audience-first frameworks inclusive of target audience definition, social creative direction, and owned, earned, and paid distribution opportunities Independently own and lead campaigns through all phases, from brief through execution, bringing strategic and creative ownership at every stage Take smart risks and own the hard calls needed to push high-impact work forward, including in real-time, live-event environments Drive the launch of key marketing assets across social, including season launches, marquee events, and tentpole moments, ensuring every moment lands with intention and creative excellence Develop, concept, adapt, and lead content capture to drive word of mouth, deepen fan connection to Apple TV sports programming, and drive tune-in to live games, races, and matches Partner with creator and influencer programs to develop content series that extend the reach of the sports slate into new and passionate fan communities Responsible for the full suite of content supporting each property across the totality of the planned social ecosystem, for the full duration of each season and campaign Innovate down to the details: finding novel, inventive, and thoughtful approaches at every level of execution, from platform strategy to individual asset Implement complex, highly creative social initiatives that require comprehensive analysis and a clear recommendation on the best course of action Use internal and external social analytics to continuously inform strategy and iterate on creativity and innovation Develop and report against clear KPIs and success metrics that connect social activity to business goals, including audience growth, engagement, and tune-in Monitor platform evolution, competitor activity (including league, team, and rights-holder channels), and cultural conversation, proactively presenting a point of view on optimization and opportunities before being asked See around corners: anticipating issues and bringing solutions proactively without being asked Serve as the social authority within cross-functional sports marketing teams, bringing a sharp, informed social perspective to planning and creative decisions Manage social campaign and creative strategy across internal and external creative partners and agencies, guiding, evaluating, and redirecting work with clarity Expert communication skills, pitching and building work with conviction and confidence, and humility through cross-functional alignment Partner with central Apple teams to ensure alignment with company-wide best practices and policies Network with senior internal and external peers across Apple, leagues, teams, talent, athletes, and production partners, bringing people together and building relationships that fuel better work Ensure brand consistency in marketing, messaging, and creative across all internal and external partners