PGA TOUR
Organizes professional golf tours and media
General Manager
About the job
- Strong listening and interpersonal skills, with good verbal and written communication skills and the ability to communicate cross-functionally and communicate expectations and standards for company programs.
- Strong strategic and analytical skills, including the ability to forecast business needs, develop solutions to complex problems, identify opportunities, increase sales, and strengthen operational processes.
- Advanced computer skills and working knowledge of Microsoft Office Suite, including Outlook.
- Ability to manage conflict, lead conflict resolution, and hold others accountable.
- Strong business acumen and complete accountability for profit and loss management.
- Ability to organize multiple priorities and allocate resources to meet objectives.
- Ability to lead by example and enforce high customer service standards through daily actions.
- Knowledge, skills, and abilities typically acquired through completion of a GED or high school diploma.
- Three years of experience in sales, management, or people development.
- Ability to stand for extended periods, climb ladders, move throughout the store, and lift a 30-pound box overhead.
- Ability to work a flexible work week, including nights, weekends, and holidays as business needs require.
- Lead a knowledgeable team that delivers a differentiated, welcoming, and inspiring customer experience and prioritizes customers over tasks.
- Listen and respond to internal and external customers and build strong relationships in the store, organization, and community.
- Drive changes that improve customer experience and use customer feedback to coach and recognize teams.
- Inspect store pages for accuracy to prevent incorrect information from negatively affecting customer experience.
- Manage the appearance, cleanliness, and upkeep of the retail building and equipment.
- Create and oversee execution of the day-to-day strategic plan, drive sales and profitability through report analysis, and initiate actions to exceed financial goals.
- Make business decisions by assessing market competition, understanding customer insights, and using company reporting.
- Maintain compliance with company directives, deadlines, publications, standards, meetings, policies, and procedures.
- Ensure compliance with safety and security policies and procedures; model ethical conduct, safety, and compliance, and hold the team accountable to these commitments.
- Inspect schedules to ensure proper allocation and coverage for peak traffic times, holidays, and weekends.
- Promote an inclusive working atmosphere aligned with company core values, maintain service standards, and develop internal talent.
- Create and initiate plans to improve associate engagement and retention.
- Develop, implement, and monitor store leaders’ Individual Development Plans to build future bench strength.
- Establish performance and development goals for Assistant General Managers and provide mentoring, coaching, and regular feedback.
- Demonstrate commitment to diversity, equity, and inclusion through continuous development, inclusive behavior, and proactive bias management.
- Recruit, hire, and retain a knowledgeable team; create development plans for leadership and own the onboarding experience.
- Oversee compensation, disciplinary, staffing, and human-resources actions in accordance with company standards and policies.
- A college degree is preferred.
About the company
PGA Tour organizes professional golf tours worldwide and runs a media and entertainment brand around golf events. It monetizes through long-term broadcast rights, digital streaming, sponsorships, and its PGA Tour Enterprises arm that manages broadcasts, events, and hospitality; event surpluses are donated to local charities. It differs by combining a large-scale tour with a for-profit enterprise, a player-ownership and private equity approach, a formal development ladder from Korn Ferry Tour to the PGA Tour, and data-driven fan experiences. Its goal is to grow professional golf's reach globally while maximizing value for players, sponsors, fans, and communities.
Company Size
1,001-5,000
Company Stage
Early VC
Total Funding
$9M
Headquarters
Ponte Vedra Beach, Florida
Founded
2003
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Simplify's Take
What believers are saying
- September 15, 2026 leadership hires added investor relations, technology, and marketing firepower.
- PGA Tour Studios keeps expanding original programming with FedEx, Omaha, and NFL-style formats.
- LeBron James partnership and Pathway to Progression broaden access and strengthen community relevance.
What critics are saying
- 2028 restructuring can alienate stars, sponsors, and TV partners who prefer stable fields.
- Media rights renegotiations begin in late 2028; CBS, NBC, and ESPN hold leverage.
- LIV’s collapse can still revive rival golf capital if defectors regroup around 2027.
What makes PGA TOUR unique
- PGA Tour controls golf’s premier meritocracy, with FedExCup pathways from Korn Ferry.
- PGA Tour Enterprises combines player equity, sponsorships, and broadcast rights under one for-profit engine.
- Brian Rolapp’s 2028 Championship and Challenger Series rewrite competition around promotion and relegation.
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Benefits
Remote Work Options
Flexible Work Hours
Paid Vacation
Paid Holidays
Paid Sick Leave
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Gym Membership
Phone/Internet Stipend
Home Office Stipend
Professional Development Budget
Conference Attendance Budget
Stock Options
Company Equity
Fertility Treatment Support
Family Planning Benefits
Parental Leave
Adoption Assistance
Childcare Support
Elder Care Support
Relocation Assistance
Bereavement Leave
Professional Certification Support
Tuition Reimbursement
Training Programs
Mentorship Program
Employee Discounts
Meal Benefits
Pet Insurance
Commuter Benefits
Life Insurance
Disability Insurance
Company News
PGA Tour outlines two-circuit system to begin in 2028. Original article can be found here. The PGA Tour released membership categories for the new Championship Series and Challenger Series on Tuesday. An emphasis on making the cut, ranked finishes and victories are the foundation of the new points system and Tour CEO Brian Rolapp's goal of a transparent meritocracy leading to a season champion. "From the beginning, we set out to preserve the meritocracy that makes our sport unique by creating a system where performance dictates opportunity," Rolapp said in a statement Tuesday. "Through new eligibility criteria and supporting pathways into the PGA Tour, the new competitive model is designed to reward excellence and ensure there is always a clear path for top performers at every stage of their career." In 2028, two concurrent series will hold tournaments: the PGA Tour Championship Series and a pathway series known as the Challenger Series. Golfers cannot compete in tournaments on both series. The top 70 golfers in the final 2027 FedEx Cup points list as of the Tour Championship are guaranteed Championship Series membership for 2028, as do the top 95 players in the final points list. The top 90 players retaining their Championship Series membership and 20 golfers promoted from the Challenger Series will be eligible for Championship Series events along with any two-time Challenger Series winner. Exemptions will be granted to players who don't meet those qualifications but win one of the four majors, The Players and select Championship Series tournaments. Within the new points system, winners of receive 300 points, runners-up get 200 and third-place finishers earn 150. The same points are awarded for Championship Series events, the four majors and The Players. "For fans, this means a clear understanding of what is at stake during each PGA Tour competition, whether that is at an event or across a season," Rolapp said. The field size of Challenger Series events will be 144 golfers. The top 20 finishers on the Korn Ferry Tour receive two-year membership to the Challenger Series. Starting with the 2028 season, 20 golfers can be promoted from the Challenger Series with automatic elevation to the Championship Series for players with two Challenger Series wins, winners of any Championship Series events, including The Players and four majors, who will receive exemptions for the current season and next two seasons. Golfers can be relegated from the Championship Series to the Challenger Series. However, a four-year exemption on the Challenger Series would be granted to any player who wins a Championship Series event. The PGA Tour also plans to grant a single-use exemption for 2028 only for players who finish 2027 in the top 50 on the PGA Tour career money list at the end of the season. To be eligible, however, a winner must have played at least 15 tour events in 2027. New end-of-season "last chance" events offer an opportunity for players to secure one of three available cards for the next Championship Series season. At least four tournaments are planned in this late fall format, according to Rolapp. Feeder programs to the Challenger Series remain intact. PGA Tour University's No. 1 golfer after the NCAA Championships will be eligible for the Challenger Series for the upcoming and following seasons. And the top five finishers from Q School qualifying earn a spot on the Challenger Series. -Field Level Media Posted by field Level. yourNEWS is a hyper-local social news and advertising platform. Its monetization model empowers Citizen Journalists to report the news in local and national markets. (Note: Articles may not be original content. Reference byline for original source.)
PGA Tour adds first-ever investor relations executive. September 15, 2026 6:30am The PGA Tour has hired John Fizer as its senior vice president of investor relations, the organization will announce on Tuesday. The former Wall Streeter will report to the tour's president of enterprise operations, Andy Weitz. In the newly created role, Fizer will focus on "developing the education and communication around the player equity program," he said. That initiative offers players the opportunity to earn ownership stakes in PGA Tour Enterprises, the for-profit entity that houses the PGA Tour's commercial assets, such as sponsorships and broadcast rights. That group now encompasses almost 200 tour members, holding equity that is collectively worth more than $1 billion, according to a January press release. The player equity program was created in 2024, following a $1.5 billion investment into PGA Tour Enterprises by Strategic Sports Group, a consortium that includes John Henry, Steve Cohen, Arthur Blank and other notable North American sports owners collectively worth at least an estimated $51 billion, according to Forbes. The deal notably capitalized the PGA Tour while it was exploring the framework or a joint commercial venture with LIV Golf and the DP World Tour, though the arrangement was never consummated. SSG reportedly received an 11.62% stake that valued the commercial entity at $12.9 billion, according to Golf.com. Fizer will also play a role in facilitating the PGA Tour's dialogue with its institutional investors. "I think they're folks who have fantastic track records, not only in sports, but in financial services, industrials and different types of businesses," Fizer said. "So I think a lot of them really view the tour through the long-term lens and are really excited about what the tour can potentially build and some of the momentum that the tour now has on the back of LIV." As LIV Golf finds itself going through a tumultuous turnaround - the breakaway circuit voluntarily filed for Chapter 11 bankruptcy last week - the PGA Tour has seemingly ramped up its efforts to capture a larger piece of the overall sports pie. The tour's CEO, Brian Rolapp, announced in June a slew of changes to the competition that will roll out in 2028, including a promotion and relegation structure, larger prize purses and match play events. It's unclear whether the PGA Tour will seek more money to supercharge that further. Fizer said he didn't have "much insight when it comes to the long-term plan to raise additional capital" and "right now, the players in SSG are really the core of the investors, and quite frankly, I don't know if that's going to change in the foreseeable future." The previous deal reportedly left SSG with the potential to infuse another $1.5 billion into PGA Tour Enterprises. Fizer, a Rutgers-educated lawyer, previously worked in compliance at Barclays and Goldman Sachs, and as a wealth advisor at J.P. Morgan Private Bank. More recently, he started his own boutique investment advisory firm, Mill Hill. Before entering the financial services sector, Fizer captained the men's golf team at the University of Virginia. He also competed professionally on developmental tours. The 43-year-old agreed to come aboard after a months-long process that started when he was approached by the PGA Tour, which retained Excel Search & Advisory. Fizer, who is from Trenton, New Jersey and has lived just outside New York City for the last 13 years, is in the process of relocating to Jacksonville, near the tour's headquarters in Ponte Vedra Beach, Fla. The move corresponds with another pair of key hirings. The PGA Tour also announced on Tuesday that it has added Under Armour and Overtime veteran Tyler Rutstein as its chief marketing officer and brought in Mike Mahar, formerly of Wyndham Hotels & Resorts, to be its chief technology officer.
Tiger Woods excited by new matchplay format for Tour Championship. Tiger Woods has given a thumbs-up to the PGA Tour's new format for its Tour Championship, which will feature a 32-man match play competition. PGA Tour chief executive Brian Rolapp announced overnight (Australian time) ahead of the Tour Championship at East Lake Golf Club in Atlanta that the new season-ending format will begin in 2028, featuring the top 90 golfers in a strokeplay event to determine the 32 who will advance to the first of two matchplay rounds. "The conclusion of the season should be worthy of the journey it takes to get there," Woods wrote on X. "Today's announcement is a result of the hard work and passion of our players. Excited to usher in a new era of matchplay on the PGA Tour." The FedExCup Playoffs currently are contested over three weeks, with fields of 70, 50 and 30 players competing in strokeplay events. But in the planned new format, the first week will feature a group stage, dividing 32 golfers into eight groups of four for head-to-head match play. The top two in each group will then move on to a new course in a second-week finale. In that final week, the remaining 16 players will compete in four rounds of matchplay, with the two finalists battling to be crowned the tour champion. "From the beginning, the goal of the Future Competition Committee was to create an easier-to-follow competitive model for our fans with greater consequence and a stronger season-long narrative," Rolapp said. "Throughout this process, Australian Golf Digest listened carefully to its fans, players and partners. One message came through clearly: the culmination of its season should be worthy of the journey it takes to get there. "The result is a season-ending structure that rewards excellence over the course of the year while building toward a reimagined Tour Championship. We are creating something different, something distinct within professional golf that can resonate far beyond it."
PGA TOUR and LeBron James Family Foundation launch partnership to expand opportunities through golf. LeBron James Family Foundation Invitational at Firestone Country Club to feature PGA TOUR Pathway to Progression, inspire local youth and strengthen community impact in Akron. The PGA TOUR and the LeBron James Family Foundation have announced a new partnership centered on a shared belief in the power of sports to create opportunity and transform lives. Through the inaugural LeBron James Family Foundation Invitational at Firestone Country Club, July 6-7, 2027, a series of integrated initiatives will combine professional golf with youth engagement and fundraising to create community impact in LeBron James' hometown of Akron. The two-day event will include off-course mentorship programs that connect students in the LeBron James Family Foundation's I PROMISE program with professional golfers who advanced through the PGA TOUR's Pathway to Progression Pro-Bound Five program. Additionally, competitions featuring amateurs as well as professionals from the Pro-Bound Five program will take place on Firestone Country Club's South Course, adding another chapter to the PGA TOUR's decades-long presence in Akron. The LeBron James Family Foundation I PROMISE program serves Akron-area students and their families by providing them with the programs, support and resources they need to succeed in school and beyond. In partnership with the PGA TOUR, the Invitational will introduce young people to the game through meaningful community programming while also creating opportunities for aspiring professional golfers. Through his recently launched YouTube golf channel and now through this partnership with the PGA TOUR, James, the NBA's all-time leading scorer, is helping bring more people along on his personal golf journey while supporting opportunities for those who may not have traditionally had access to the game. "Golf has become a passion of mine, and I've seen firsthand how the game can open doors, build relationships and create opportunities that many kids don't even know exist," said James, 41, who was born and raised in Akron. "This partnership with the PGA TOUR gives my Foundation a chance to introduce my I Promise students and more people to the game at a young age, support talented athletes chasing their dreams, and continue investing in the city of Akron that means everything to me." The shared vision of this partnership aligns with the recently announced evolution of the PGA TOUR's philanthropic strategy, which will launch national priority campaigns around charitable themes - including well-being, service, youth, access and opportunity - that attract new resources, elevate visibility and drive locally relevant impact. "The PGA TOUR believes golf can create opportunity, change lives and bring communities together," said PGA TOUR CEO Brian Rolapp. "LeBron and the LeBron James Family Foundation have shown what is possible when that commitment is backed by action, and this partnership brings that shared vision to life. "By connecting young people in Akron with our sport and supporting talented, up-and-coming athletes pursuing their dreams through our Pathway to Progression program, we are creating an event that honors Firestone's history and legacy while helping shape golf's future." A centerpiece of the inaugural event next July will be the LeBron James Family Foundation Invitational Professional Competition, featuring alumni of the Pathway to Progression Pro-Bound Five program on Firestone Country Club's South Course. First unveiled in 2023, Pathway to Progression is the PGA TOUR's strategic investment in broadening the representation in golf by investing in the development of historically underrepresented communities. One of the Pathway to Progression programs offering competitive opportunities is Pro-Bound Five, where the top five players in the final APGA Collegiate Ranking each season gain membership access to the APGA Tour - creating a direct link to competitive professional golf. Additionally, Pathway to Progression helps facilitate players' transition to the professional ranks, as Pro-Bound Five players receive a player development stipend and supplemental resources to support travel to professional tournaments. The shared missions of the LeBron James Family Foundation and the PGA TOUR make the LeBron James Family Foundation Invitational an ideal opportunity to celebrate the possibilities that exist when opportunity and access intersect in the game of golf. Michele Campbell, Executive Director of the LeBron James Family Foundation, said: "For many years, PGA TOUR events at Firestone have been a staple of our community, benefitting our hometown and bringing people together. The LeBron James Family Foundation is very proud to be part of preserving the PGA TOUR's presence in our community. "With this event, we're excited to not only support more diverse golfers getting into the game, but to also expose our I Promise students and more youth in Akron to the world of possibilities that golf opens up. With the intentional programming we're building, we're looking forward to the opportunities this event will bring for young people and the entire community." Additional details regarding professional and celebrity participants and event programming will be announced at a later date. What did you think of this article?
PGA TOUR Studios launches 'Tee Sheet presented by FedEx,' new weekly FedExCup Playoffs preview show. PGA TOUR Studios introduces "Tee Sheet presented by FedEx," a new weekly FedExCup Playoffs preview show. (PGA TOUR Studios) PONTE VEDRA BEACH, Fla. - PGA TOUR Studios has launched a new original program dedicated to the drama, storylines and stakes of the FedExCup Playoffs. "Tee Sheet presented by FedEx" premiered Aug. 11, ahead of the FedEx St. Jude Championship, across PGA TOUR YouTube, FAST channels and X, with additional episodes timed to the BMW Championship and TOUR Championship. The next installment is set for this Tuesday at 6 p.m. ET ahead of the TOUR Championship. "Tee Sheet" is a lively, conversation-based preview show that follows the FedExCup Playoffs as the field narrows from the top 70 players to one FedExCup champion. Each week, the program will spotlight the most compelling storylines entering competition while giving fans direct access to players as they navigate the FedExCup Playoffs in pursuit of the FedExCup. The fast-paced, 30-minute show will feature insightful discussion, player interviews and expert analysis as the panel debates key topics, breaks down the week's biggest moments and helps viewers prepare for the FedEx St. Jude Championship, BMW Championship and TOUR Championship. "'Tee Sheet' gives fans an inside look at the FedExCup Playoffs and the compelling stories that emerge during one of the most exciting stretches of the season," said Luis Goicouria, executive vice president, PGA TOUR Studios. "With access to players, the resources of PGA TOUR Studios and a talented panel offering multiple perspectives, the show delivers an entertaining and informative look at the drama, storylines and stakes that define the postseason." Shane Bacon will anchor all three episodes, joined by Hally Leadbetter and Justin Ray for the Aug. 11 premiere ahead of the FedEx St. Jude Championship. Cheyenne Woods joins Bacon and Ray for the Aug. 18 and Aug. 25 episodes as the postseason continues through the BMW Championship and TOUR Championship. In addition to in-studio analysis, "Tee Sheet" will welcome players competing in each playoff event, providing first-hand insight into preparation, strategy and the pursuit of the FedExCup. "Tee Sheet" expands PGA TOUR Studios' growing portfolio of original programming designed to bring fans closer to players and storylines through innovative formats and premium content experiences.