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CHEQ, Clozd, Intentsify and Omnibound sponsor B2BMX Summit at Advertising Week New York 2026. Published: September 23, 2026 Author: James Hickey Key takeaways. * The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings map directly to modern revenue priorities, from intent data and GTM security to AI search and buyer intelligence. * Each sponsor session is built around practical, practitioner-led use cases designed to help B2B marketers improve pipeline outcomes, sales alignment and decision-making. Four B2B marketing solution providers - Intentsify, CHEQ, Omnibound and Clozd - have signed on as sponsors of the B2BMX Summit at Advertising Week New York 2026. The B2BMX Summit is a curated one-day track built for B2B marketing leaders, demand generation practitioners and revenue teams. Attendees get practitioner-led sessions, market insights and revenue strategy designed to translate directly into pipeline once they're back at their desks. The summit takes place October 8 as part of the broader Advertising Week New York event, running October 5-8 at The Penn District in New York City. What will Intentsify cover at the B2BMX Summit? Intentsify brings its focus on agent-ready intent data and buyer intelligence to the summit, helping B2B marketers turn buying signals into go-to-market motions. The company's platform delivers persona-level intent data, cross-channel audience activation and fully managed services that put in-market accounts within reach. Intentsify presents "Inside Deloitte's ABM: A Case Study Behind a Strategic Win" with Allan Kirkpatrick, National ABM Leader at Deloitte Canada, leading the session. Kirkpatrick will walk attendees through how Deloitte approaches ABM across account strategy, stakeholder alignment, insights, activation, measurement and sales collaboration, using a real-world case study to show how the integrated model drove a significant strategic opportunity. What will CHEQ share about Risk and Opportunity in the Agentic Web? CHEQ joins the sponsor lineup with its go-to-market security platform. Its Traffic, Trust and Identity Intelligence Engine helps brands separate legitimate buyers from malicious actors, human or bot, so fraud gets stopped without sales getting stopped too. More than 15,000 brands already rely on CHEQ to protect their pipeline. CHEQ's session, "Who's Really on Your Website? Navigating Risk and Opportunity in the Agentic Web," is led by Edwin Choi, Global Chief Customer Officer at CHEQ. The fireside chat will address how B2B marketers can protect themselves from harmful automation without blocking AI-assisted customer journeys as human and agentic web experiences increasingly converge. How is Omnibound helping B2B brands grow through AI search? Clozd, the leader in decision intelligence, sponsors the summit with an AI feedback engine built for revenue teams. The company specializes in win-loss analysis, customer experience feedback, churn analysis and implementation feedback, conducting direct buyer interviews to uncover the real reasons deals are won or lost. Clozd presents "Houston, We Have a Problem: Your AI Is Missing the 'Why' Behind Buyer Decisions" as Dani Talbot, Head of Marketing at Clozd, leads the session, showing CMOs how AI-powered feedback collection and analysis can surface the context behind buyer decisions, helping revenue teams diagnose pipeline gaps earlier and identify hidden revenue risks before they compound. Omnibound rounds out the sponsor group with a focus on AI search growth and B2B outbound infrastructure. As AI-powered search reshapes how buyers discover vendors, Omnibound helps B2B brands earn citations and recommendations in that new discovery layer, turning AI visibility into a real pipeline driver. Together, the four sponsors reflect the range of tools shaping modern B2B revenue teams: intent data, fraud prevention, AI search visibility and decision intelligence. Attendees walk away from the summit with tools they can use immediately, not just theory.

What is the best win-loss analysis software? It depends on your gap. For continuous analysis across every deal that feeds rep behavior, a conversation-based tool like Sybill. For analyst-grade depth on a sample of strategic deals, an interview provider like Clozd. For win-loss integrated with competitive battlecards, Klue Win-Loss. Most mature programs pair a coverage tool with a depth tool. How much does win-loss analysis software cost? Conversation-based tools start free or at per-seat rates; Sybill's Pro plan is $30 per user per month billed annually as of September 2026. Interview platforms and competitive intelligence suites (Clozd, Klue, Crayon, Primary Intelligence) are quote-based and do not publish pricing; third-party procurement benchmarks place typical mid-market Klue and Crayon contracts in the $20,000 to $40,000 per year range. Do I still need buyer interviews if I have conversation intelligence? For the deals that matter most, yes. Conversation intelligence tells you what happened on every call. Interviews tell you what the buyer thought, what they compared you against in meetings you were not in, and how they perceived you before the process started. The strongest programs use records for coverage and interviews for depth. Can Gong or Avoma do win-loss analysis? Both capture and analyze sales conversations, so both produce win-loss signal: competitor mentions, topics correlated with outcomes, recurring themes. Neither is built around a dedicated win-loss workflow with findings routed into rep-facing plays, so teams often build that layer on top or add a purpose-built tool. Does Crayon do win-loss analysis? Not natively. Crayon is a competitive intelligence platform that integrates with win-loss providers such as Clozd and TruVoice to bring their findings into battlecards. It is an activation layer for win-loss, not an evidence source. If you buy Crayon alone, you still need something that tells you why deals were lost. How do I turn win-loss findings into changed rep behavior? Route every finding to a specific artifact with an owner: competitive patterns into refreshed sales plays or battlecards, objection patterns into coaching sessions and the objection playbook, messaging wins into decks. Tools with a built-in activation layer, such as Sybill's sales plays or Klue's battlecards, remove the step where findings sit in a report nobody reopens. Get started with Sybill. Accelerate your sales with your personal assistant Frequently asked questions. Once you try it, you'll never go back. Meet Sybill, the AI assistant that clears your to-do list, from follow-ups to collateral creation - all in YOUR tone, so you can focus on customers & deals. INTELLIGENCE