Clozd

Clozd

Provides win-loss analysis for sales improvement

About

Clozd provides win-loss analysis services to help businesses understand the reasons behind their sales successes and failures. By gathering detailed feedback directly from buyers, Clozd enables companies to make informed strategic decisions aimed at improving their sales win rates. Their service is particularly beneficial for organizations with sales teams and CRM systems that want to conduct ongoing analysis. Clozd stands out from competitors by offering critical revenue intelligence that empowers various teams within a client’s organization, potentially increasing win rates by up to 50%. The company also fosters a positive work culture that values contributions from all employees, enhancing team morale and effectiveness. Clozd generates revenue by charging clients for its analysis services, which are designed to help businesses optimize their sales performance.

Company Stage

Series A

Employees

51-200

Industries

Data & Analytics, Consulting

Total Funding

$54.3M

Headquarters

Lehi, Utah

Founded

2017


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Simplify's Take

What believers are saying

  • Clozd's win-loss analysis can improve client win rates by up to 50%, making it a highly valuable service for sales teams.
  • The recent $52M Series A funding round led by Greycroft indicates strong investor confidence and provides resources for accelerated growth and innovation.
  • The appointment of industry veterans like Libby Duane Adams to the board brings valuable expertise and credibility to the company.

What critics are saying

  • The niche focus on win-loss analysis may limit market size and growth potential compared to broader sales analytics solutions.
  • Dependence on continuous client engagement and feedback could pose challenges in maintaining consistent data quality and relevance.

What makes Clozd unique

  • Clozd specializes in win-loss analysis, a niche yet critical area of sales analytics, providing unique, unbiased feedback directly from buyers.
  • Their Flex Interviews product allows for asynchronous buyer feedback collection, offering unparalleled scalability and depth of insights.
  • Partnerships with industry leaders like Gong and Crayon enhance Clozd's platform by integrating comprehensive sales and competitive intelligence data.

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Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-16%

2 year growth

-19%

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