Clozd

Clozd

Win-loss analysis service for sales analytics

About Clozd

Simplify's Rating
Why Clozd is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$55.8M

Headquarters

Lehi, Utah

Founded

2017

Overview

Clozd provides a win-loss analysis service in the sales analytics space. It collects feedback from buyers on why opportunities were won or lost and turns that feedback into actionable insights. The service is used by sales teams with a CRM to run ongoing, structured win-loss analyses, producing revenue intelligence that informs every revenue-influencing team. Clozd differentiates itself by delivering direct buyer feedback through a disciplined, organization-wide approach to win-loss analysis, turning feedback into practical guidance rather than just reports. The goal is to help businesses improve their sales win rate by guiding strategic improvements across the sales process and related teams.

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Simplify's Take

What believers are saying

  • Series A raised $52M in 2023 from Greycroft to accelerate growth and operations.
  • Integrations with Gong in 2024 and Crayon in July 2023 embed insights into revenue workflows.
  • Enterprise clients like Microsoft and Blue Cross expand in regulated industries.

What critics are saying

  • Gong bundles in-house win-loss into its platform, eroding Clozd integrations within 6-12 months.
  • Chorus.ai analyzes call transcripts for win-loss signals, undercutting Clozd's model in 12-18 months.
  • Open-source AI tools commoditize win-loss analysis from CRM data in 3-6 months.

What makes Clozd unique

  • Clozd's AI Interviewer, launched September 2025, trains on 50,000+ interviews for scaled qualitative research.
  • Flex Interviews, launched February 2024, enable asynchronous buyer feedback on any device.
  • Clozd Expert Network, launched June 2025, curates executives for expanded interview capacity.

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Funding

Total Funding

$55.8M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$30M
Kalshi
$52M
Clozd

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

401(k) Company Match

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

-2%
The Union Democrat
Jun 17th, 2025
Clozd launches the Clozd Expert Network to expand interview capabilities

LEHI, Utah, June 17, 2025 /PRNewswire/ - Clozd, the leading provider of win-loss analysis solutions, today announced the launch of the Clozd Expert Network (CEN), a curated group of seasoned executives and industry veterans offering win-loss interview services.

Product Marketing Alliance
Apr 30th, 2025
Value takes center stage in the 2025 State of Win-Loss Analysis Report

To help you stay ahead, Clozd partnered with The Alliance to publish the 2025 State of Win-Loss Analysis Report; the industry's most comprehensive look at how companies are using win-loss to drive real impact.

Yahoo Finance
Feb 6th, 2024
Clozd Launches Flex Interviews To Help Companies Uncover Rich Win-Loss Insights At Scale

Flex Interviews revolutionize asynchronous buyer feedback collection, empowering organizations to scale their win-loss programs with powerful buyer insights.LEHI, Utah, Feb. 6, 2024 /PRNewswire/ -- Clozd, the leader in win-loss analysis, today announced the launch of Flex Interviews—a new product that helps revenue teams collect rich, qualitative win-loss insights at scale. With Flex Interviews, organizations capture direct buyer feedback asynchronously, giving them unrivaled visibility across their entire sales pipeline.Clozd logoFlex Interviews enable buyers to provide their candid feedback when it's most convenient for them—through video or audio recordings on any device. That feedback, combined with Clozd's automated feedback analysis and delivery tools, creates a continuous stream of powerful insights that flows to revenue leaders."Capturing meaningful buyer feedback at scale is essential in the rapidly changing digital landscape," said Andrew Peterson, Clozd co-founder and co-CEO. "Flex Interviews meet buyers where they are and give leaders the ability to seamlessly scale their win-loss program. With the most flexible data collection tools—Flex Interviews, along with our live interviews and survey capabilities—we're proud to deliver the most advanced insight generation and distribution capabilities, all powered by the Clozd Platform, so that organizations can drive meaningful change at scale."Having access to a broader set of win-loss data helps companies identify important trends and gain a deeper understanding of their strengths and weaknesses—so they can make meaningful changes across their organization that drive revenue and increase retention.To learn more about Flex Interviews, visit https://www.clozd.com/flex/flexinterviews .About ClozdClozd is the leading provider of software and services for win-loss analysis, which helps organizations improve their sales win rates, build better products, strengthen competitive advantage, and consistently uncover the real reasons they win and lose business

Janek Performance Group
Sep 18th, 2023
Janek Partners With Clozd for a Master Class Win-Loss Analysis Webinar

Janek partners with Clozd for a master class win-loss analysis webinar.

MarTech360
Sep 8th, 2023
Clozd partners with Gong to give revenue teams a complete view of the sales process with post-decision buyer feedback

Clozd announced that it's partnering with Gong, the Revenue Intelligence leader, to help customers increase their win rates by importing Gong's customer interaction data into the Clozd Platform to help customers analyze these alongside their win-loss interviews and surveys.

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