Marketing Executive Japan Market
About the job
- Have 2–5 or more years of marketing-related work experience.
- Have business-level Japanese conversation, listening, speaking, reading, and writing ability; N2 or equivalent proficiency is advantageous.
- Have native-level Chinese proficiency.
- Be able to use English as a working language.
- Use AI critically to improve efficiency and quality; independently building automation workflows is advantageous.
- Communicate directly with local Japanese teams and merchants in Japanese.
- Understand marketing across functions and coordinate full-channel marketing resources around business goals.
- Identify underlying problems, propose effective solutions, and use data to evaluate project outcomes and find opportunities for improvement.
- Write persuasive, sincere promotional copy.
- Independently advance assigned projects and communicate logically and seek help when blocked.
- Plan and produce social media content in collaboration with interns, tracking trends on Instagram, Threads, and Xiaohongshu.
- Monitor advertising performance and continuously optimize advertising strategy with the advertising team based on data; collaborate with interns, advertising, and design teams to produce ad creative.
- Proactively contact KOC and KOL partners and communicate content direction and themes to ensure deliverables meet brand and campaign-period goals.
- Produce blog content with interns to improve brand and individual-store visibility in SEO and GEO.
- Operate the Japan FunNow site's CRM system and on-site tools, including promotional placements, push notifications, pop-ups, and CRM audience-segment communications.
- Launch on-site marketing campaigns or collaborate with account managers and interns to optimize on-site offer descriptions, continually improving site conversion rates.
- Support quarterly projects and promote overseas online and offline ticketed events, with opportunities for overseas business travel.
- Participate in introducing AI automation tools, represent the Japan market's professional views and needs, and help improve marketing output efficiency across the company.
- Experience leading or collaborating with interns or a small team.
- Familiarity with CRM or marketing automation tools and ability to interpret performance data independently.
- Familiarity with Canva, Figma, or CapCut and a good visual sense.
- Experience as a FunNow customer or familiarity with FunNow Taiwan and Japan social media styles.
- Interest in Japan travel and discovering and recommending local businesses.
- Experience planning or executing online or offline events.
- Experience building automation workflows independently.
About the company
FunNow is an on-demand lifestyle booking platform offering instant reservations for dining, bars, beauty and wellness, hotels, and nightlife through a mobile app. The app uses geolocation and a patented algorithm to show real-time availability and lets users discover, book, and pay in about 30 seconds, often for experiences within 15 minutes. Merchants manage their own availability and pricing, while FunNow applies AI-driven dynamic pricing to adjust costs based on demand and time to help monetize off-peak hours. It earns commissions on bookings and aims to connect urban consumers and travelers with readily available experiences across Asia, expanding through strategic acquisitions and partnerships.
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$31.8M
Headquarters
Taipei, Taiwan
Founded
2015
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Simplify's Take
What believers are saying
- Hotai Motor invested $10 million on September 22, 2026, validating IPO readiness.
- Taishin Securities began listing advisory in July 2026, pushing Taiwan public-market preparation.
- FunNow's new partnership with chicTrip targets Japan travelers and AI itinerary booking.
What critics are saying
- Booking apps face brutal price transparency; KKday, Eatigo, and local OTAs compress margins.
- Taiwan listing review runs one to three years, and market windows close fast.
- A failed IPO leaves FunNow dependent on merchant commissions and repeated capital injections.
What makes FUNNOW Group unique
- FunNow spans seven Asian markets, linking restaurants, hotels, spas, and nightlife.
- Its last-minute booking flow wins spontaneous users within fifteen minutes.
- Eatigo and TABLEAPP give FunNow dense restaurant inventory and discounting expertise.
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Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
10%1 year growth
10%2 year growth
10%Hotai Motor has invested $10 million in FunNow, acquiring approximately 10% in preferred shares at $1.10 per share. The investment comes as FunNow, Taiwan's urban leisure booking platform, undergoes listing preparation procedures. FunNow operates across seven Asian markets including Taiwan, Japan, Hong Kong, Singapore, Malaysia, Thailand, and the Philippines. The platform has accumulated over 10 million users and partners with more than 16,000 merchants, with overseas revenue exceeding 50% of total revenue. The company signed a listing advisory contract with Taishin Securities in August 2026, beginning formal preparations for Taiwan's capital market. The listing process typically requires one to three years of guidance and review. For Hotai Motor, Taiwan's largest car dealer and distributor of Toyota, Lexus, and HINO, the investment extends beyond automotive services into urban consumer platforms. The stake provides both potential financial returns and strategic alignment with Hotai's expansion into consumer services, complementing initiatives like their OpenHub car wash platform.
FunNow, the Taiwan-based app that lets users book activities on-demand in five Asian countries, is growing its reach in Southeast Asia through a merger with restaurant booking app Eatigo. Terms of the deal were undisclosed, but FunNow CEO TK Chen says it is the largest post-COVID O2O MA deal in Southeast Asia.As part of the deal, Eatigo is now a key shareholder in FunNow Group. Eatigo CEO Michael Cluzel will join FunNow’s board, while Chen will continue serving as president and CEO of the group.Founded in 2015, FunNow has 2.5 million users and utilizes a dynamic pricing strategy that lets businesses on its platform chose to offer different prices to customers based on supply and demand. Since its launching Taiwan, FunNow has expanded to Japan, Hong Kong, Malaysia and Thailand. It has grown through a series of acquisitions, concluding Malaysia restaurant booking platform and SaaS provider TABLEAPP and Taiwanese family activity booking platform Niceday. Since its inception, FunNow has raised $22.5 million from investors including the corporate venture arms of PChome, KKday and Wistron.FunNow and Eatigo’s foundersEatigo was founded in Bangkok in 2013 and uses yield management techniques to help 4,000 restaurants book customers during off-peak hours at discounts up to 50% off