Developer Advocate

What You'll Do

Content creation and editorial

• Create content that developers and analysts actually want: practical tutorials, clear explanations, honest opinions, and demos grounded in real use cases as blog posts, videos, talks, and whatever formats fit the moment

• Act as an editor and curator for internal engineers, guest contributors, marketing colleagues and other advocates: validate technical claims, test code snippets, and edit drafts to ensure high editorial & technical standards

• Produce video content (screencasts, shorts, explainers) that expands Metabase's educational reach and complements written tutorials

• Build and maintain demo projects, sample workflows, and integrations that showcase Metabase's capabilities in practical, real-world scenarios

Community building

• Develop and execute plans to build, enable, and nurture Metabase's developer community — through events, meetups, livestreams, courses, social media, partnerships, and whatever formats fit the moment

• Show up and be genuinely helpful in the places developers spend time — Slack communities, forums, Reddit, Discord, YouTube, Twitch, social platforms, and wherever the conversation is actually happening

• Build real relationships with developers, community leaders, contributors, and power users

• Represent Metabase at events, conferences, and meetups as a credible practitioner, not a booth rep

Feedback and measurement

• Bring what you're hearing back to the people building the product: friction points, workarounds, complaints, praise, and feature requests that only surface in honest community conversations

• Represent the community's needs internally — synthesizing feedback and sharing learnings with engineering, product, and marketing teams in a way that's actionable, not just anecdotal

• Track and monitor community health and content performance metrics, assess how well initiatives are achieving their goals, and adjust effort accordingly

What We're Looking For

• You've worked with data: you're comfortable with SQL, databases, metrics, and analytics workflows, and you can talk about them in a way that earns respect from working developers and analysts
• You have experience building community across some combination of: Twitter/X, YouTube, Twitch, Discord, blogs, meetups, public speaking, and live events
• Your communication style is clear, direct, and human
• You identify as a teacher and a learner, a builder and a doer
• You're empathetic, inclusive, and warm, and you get a buzz from helping people — whether that's a beginner stuck on their first query or a senior engineer pushing the limits of what Metabase can do
• You have good judgment about when to speak, when to listen, and when to stay out of it entirely
• You can create content independently: you don't need a brief, a brand guide, or editorial approval to ship something good
• Bonus: you've contributed to or built on top of open source projects
• Bonus: experience with embedded analytics, BI tooling, or the modern data stack

What success looks like

• Developers recognize your name and trust your input
• The conversations you're part of are useful and human, not transactional
• Internal teams gain real, actionable insight from what you're hearing in the community
• The content and demos you produce become genuine resources people share and return to
• Metabase earns credibility in places we never had to pay to be

Why this role matters

Developers are good at spotting marketing from a mile away. This role exists to earn respect the hard way: by being present, being helpful, and knowing what you're talking about. If that's already how you operate, we'd love to talk.

If there's anything more you'd like to tell us about yourself or your interests, use the "additional information" section on the application page. We're real humans reading applications and we love to hear what you have to say.