GoTyme PH

Digital bank offering free transfers, rewards

Trade Marketing Lead

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeQuezon City, Metro Manila, PhilippinesNo salary listedHybrid

About the Job

Requirements

A bachelor's degree in any relevant field is required.
Experience in an advertising agency or a related field is preferred.
Strong stakeholder management and the ability to build effective working relationships are required.
Ability to generate actionable insights from data and translate them into business strategies is required.
Deep understanding of customer segmentation and channel optimization is required.
Strong commercial mindset with experience managing budgets and profit and loss statements is required.
Capability to manage multiple projects and priorities in a fast-paced environment is required.
Adaptability in planning and execution to continuously optimize results is required.
Ability to put customer needs at the center of decisions and deliver solutions that enhance the overall experience is required.
Ability to leverage market insights to drive creative and impactful marketing initiatives is required.
Ability to work effectively across teams to achieve shared goals and deliver results is required.
Ability to make sound, data-driven decisions and take ownership of outcomes is required.
Focus on delivering measurable business impact and consistently achieving targets is required.
Demonstrate initiative, resilience, and a drive for continuous improvement.
Understand the broader business landscape and translate strategy into actionable plans.
Effectively organize resources and execute plans with precision and efficiency.
Navigate ambiguity and lead change with confidence and adaptability.
Inspire, develop, and empower teams to deliver high performance and strong results.

Responsibilities

Develop and implement comprehensive trade marketing strategies aligned with overall sales and marketing objectives.
Build strong relationships with key partners and identify new revenue and cost-efficiency opportunities.
Plan and execute go-to-market strategies, including identifying and launching promotional initiatives.
Manage and allocate trade marketing budgets, including Advertising and Promotion spend across channels.
Collaborate with marketing teams to translate brand strategies into regional and tactical executions.
Create commercial toolkits, such as sell-in materials and in-store point-of-sale assets, for partners and sales teams.
Lead channel-specific marketing strategies and execution across assigned regions and locations.
Conceptualize and roll out in-store campaigns and trade activations.
Work closely with profit and loss teams to segment customer bases and optimize channel strategies for maximum return on investment.
Monitor and enhance brand presence through in-store execution, tracking, and continuous improvement.
Conduct regular fieldwork and sales visits to ensure brand visibility, compliance, and program effectiveness.

Desired Qualifications

Experience in an advertising agency or a related field.

Trade Marketing Lead

GoTyme PH (Philippines) · Quezon City, Philippines (Hybrid) · Full-time · Posted 2026-04-14

Workplace: hybrid

Department: Trade Marketing

Description

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

We’re looking for a strategic and results-driven Trade Marketing Lead to drive the execution of impactful trade marketing initiatives that strengthen brand presence and deliver business growth. This role will be responsible for developing and implementing trade marketing strategies, managing go-to-market plans, and collaborating closely with sales and marketing teams to maximize performance across channels.

Develop and implement comprehensive trade marketing strategies aligned with overall sales and marketing objectives
Build strong relationships with key partners and identify new revenue and cost-efficiency opportunities
Plan and execute go-to-market strategies, including identifying and launching promotional initiatives
Manage and allocate trade marketing budgets, including Advertising & Promotion (A&P) spend across channels
Collaborate with marketing teams to translate brand strategies into regional and tactical executions
Create commercial toolkits such as sell-in materials and in-store (POS) assets for partners and sales teams
Lead channel-specific marketing strategies and execution across assigned regions and locations
Conceptualize and roll out impactful in-store campaigns and trade activations
Work closely with P&Ls to segment customer bases and optimize channel strategies for maximum ROI
Monitor and enhance brand presence through effective in-store execution, tracking, and continuous improvement
Conduct regular fieldwork and sales visits to ensure brand visibility, compliance, and program effectiveness

Requirements

Must Haves

Bachelor's degree in any relevant field
Experience in an advertising agency or a related field is preferred.
Strong stakeholder management and ability to build effective working relationships
Ability to generate actionable insights from data and translate them into business strategies
Deep understanding of customer segmentation and channel optimization
Strong commercial mindset with experience in managing budgets and P&Ls
Capability to manage multiple projects and priorities in a fast-paced environment
Adaptability in planning and execution to continuously optimize results

Core Competencies

Customer First: Puts customer needs at the center of decisions and delivers solutions that enhance overall experience
Market-Driven Innovation: Leverages market insights to drive creative and impactful marketing initiatives
Collaborative Teamwork: Works effectively across teams to achieve shared goals and deliver results
Decision Making & Accountability: Makes sound, data-driven decisions and takes ownership of outcomes
Results Orientation: Focuses on delivering measurable business impact and consistently achieving targets
Self-Leadership: Demonstrates initiative, resilience, and a strong drive for continuous improvement
Strategic & Business Acumen: Understands the broader business landscape and translates strategy into actionable plans
Planning & Execution Excellence: Effectively organizes resources and executes plans with precision and efficiency
Change Leadership: Navigates ambiguity and leads change with confidence and adaptability
People Leadership: Inspires, develops, and empowers teams to deliver high performance and strong results

Apply

Apply at GoTyme PH (Philippines)

About the Company

GoTyme PH

Digital bank offering free transfers, rewards

GoTyme Bank offers online banking in the Philippines with real human support, providing free ATM debit cards from kiosks and a mobile app to manage accounts, transfers, rewards, and deposits. Its services include free transfers to other banks up to three times per week, up to 3x Go Rewards points on partner-store purchases redeemable as cash in the app, and a 4% annual interest rate on savings with deposits insured up to PHP 500,000. The bank differentiates itself by combining digital convenience with personal service, simple cash-out rewards, and a clear savings incentive to build loyalty. Its goal is to make everyday banking easier and more rewarding for Filipinos by blending technology with human service and a trusted, customer-focused platform.

Company size: 501-1,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $10.4M
Headquarters: Philippines
Founded: 2021

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