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The Subaru WRX GD25 and BRZ ZC15 are a pair of limited-edition boxers with shiny wheels. Gold or bronze rims, upgraded suspensions, and stickier tires bring extra spice to Subaru's performance cars. By Emmet WhitePublished: Sep 28, 2026 11:57 AM EDT Subaru of America is adding anniversary editions of the 2027 Subaru WRX and BRZ, and some subtle performance upgrades are on the menu. The 2027 Subaru WRX GD25 and 2027 Subaru BRZ ZC15, revealed at Boxerfest 2026 in York, Pennsylvania on Monday, honor the chassis codes of their respective models when they arrived in the United States 25 and 15 years ago. Availability will be limited to 350 WRX GD25 units and 300 BRZ ZC15 copies. Shiny wheels link the limited-edition models, but each offers its own flavor of upgraded performance. The WRX GD25 comes exclusively in World Rally Blue and rides atop gold-painted 19-inch alloy wheels. Subaru fitted the AWD sport sedan with uprated Brembo brakes, gold-painted calipers, and Bridgestone Potenza S007 high-performance tires. A flexible strut tower bar and stiffer springs round out the mechanical upgrades. Most importantly in its eyes, however, Subaru installed a STI-esque dry carbon fiber swan-neck rear wing - a component pulled directly from Travis Pastrana's WRX ARA25L rally car. Inside, Subaru fitted Recaro seats with black Ultrasuede inserts with red accent stitching and an STI shift knob plus short shifter. All GD25 units come with a 6-speed manual transmission. The 2027 BRZ ZC15 is painted in brilliant Ceramic White, which is an exclusive color to the ZC15, and rides on matte bronze wheels. The special-edition BRZ features red-painted Brembo calipers, unique bronze decals, and a black decklid spoiler. Black leather-appointed upholstery and Bordeaux red inserts round out the special-edition touches. "Our anniversary edition WRX and BRZ models commemorate the iconic performance heritage and successes of both vehicles in the U.S.," said William Stokes, car line planning manager for Subaru of America. "The WRX GD25 is a tribute to our rally-ready sedan and its sports car pedigree, including the wing it shares with the ARA Championship-winning ARA25L. Similarly, BRZ ZC15 embodies the best of our long-running, accessible performance sports car, right down to its rear wheel-drive engagement." Subaru expects the WRX GD25 to arrive by summer 2027, while the BRZ ZC15 will be available early next year. Pricing details and additional performance specifications will be available closer to market launch. Associate Editor A New York transplant hailing from the Pacific Northwest, Emmet White has a passion for anything that goes: cars, bicycles, planes, and motorcycles. After learning to ride at 17, Emmet worked in the motorcycle industry before joining Autoweek in 2022 and Road & Track in 2024. The woes of alternate side parking have kept his fleet moderate, with a 2014 Volkswagen Jetta GLI and a BMW 318i E30 street parked in his Queens community.

Subaru launches new subiecrew program to expand and localize enthusiast community engagement. Sep 28, 2026, 10:30 ET Expansion to 50 local chapters nationwide invites Subaru owners and fans to join, connect, and shape their experiences CAMDEN, N.J., Sept. 28, 2026 /PRNewswire/ - Subaru of America, Inc. (SOA) today announced SubieCrew, a reimagined ambassador and owner engagement program that brings passionate Subaru enthusiasts together through local communities, shared experiences, and purpose. Building on more than a decade of owner advocacy, SubieCrew introduces a hyperlocal, chapter-based model that gives ambassadors new ways to connect people, create experiences and make an impact where they live and drive. Powered by nearly 700 ambassadors, 50 new SubieCrew chapters will be established nationwide. Each chapter will be led by a group of SubieCrew Ambassadors including a Chapter Lead, a Director, and a group of specialized ambassador teams selected at the chapter's founding, bringing a fuller, more dynamic mix of talent and personalization to every local crew of members. Ambassadors lead events and activities with support from SOA and its national retailer network, along with thousands of active volunteers. Each chapter will help develop events and experiences that incorporate the Subaru Love Promise(R) pillars, turning shared passions into meaningful community action. Ambassadors will also receive special access to events, product development opportunities and perks with partner brands such as complimentary SiriusXM radio. The redesign is grounded in research that shows how today's owners crave real-world connection. A majority of Gen Z and Millennial consumers feel digitally exhausted and are actively seeking more in-person experiences. Subaru owners already have extraordinary passion for the brand, the things they love and the communities they call home. SubieCrew gives that passion greater structure, resources and reach, creating new opportunities for owners to turn their individual interests and talents into collective local impact. Joseph Pawlicki, Owner Loyalty Manager, Subaru of America, Inc: "Our owners are our greatest advocates, and we're incredibly grateful for the enthusiasm our ambassadors bring to the Subaru community. We are thrilled to amplify their passion and welcome even more new members into the SubieCrew community by creating unique opportunities for owners and enthusiasts to connect, make an impact, and enjoy meaningful benefits and rewards along the way, all while helping to shape what's next for the Subaru family." To reimagine and launch SubieCrew, Subaru partnered with Motive, a culture-driven creative agency, alongside digital transformation agency Wondersauce, both part of the Project Worldwide network. The result is a multifaceted campaign reaching owners through both an enhanced digital presence and experiential event activations. Through a new web app, SubieCrew Ambassadors will create and manage their own local events, complete with group participation goals and real-time RSVP tracking, making it easier than ever to rally a crowd. From larger flagship gatherings tied to major Subaru initiatives including new vehicle launches, to hosting pet adoptions and community cleanups, to Cars & Coffee meetups and trailhead gatherings, ambassadors are turning their everyday passions into organic, welcoming gatherings for fellow owners. SubieCrew creates even more ways for Subaru fans and owners to get involved. Subaru encourages enthusiasts to join their local chapter, attend an upcoming event, and share ideas to help shape their SubieCrew community. As SubieCrew Members, they can discover ambassador-led events, take part in special experiences at select gatherings and connect with fellow Subaru enthusiasts nationwide. For more information and to join SubieCrew, visit thesubiecrew.com. About Subaru of America, Inc. Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise(R), which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $357 million to causes that Subaru and its customers care about, and Subaru employees have logged more than 130,000 volunteer hours. Through these actions and more, Subaru is dedicated to being More Than a Car Company(R) and to making the world a better place. About Motive Motive is a creative community born at the center of culture, helping brands create and grow fandom through Hyperconnected Creativity(TM). Across eight specialized studios, Motive combines strategy, creative, experience, content and community to turn cultural connection into meaningful brand participation. The full-service marketing and advertising agency - built on the mantra of chasing greatness - is brimming with a team that's unrelenting in pursuit of big ideas, unparalleled activations, and long-standing client relationships that continue to push the parameters of what's possible. Oh, and they're fun as hell to work with. About Wondersauce Wondersauce is a growth and digital transformation agency that helps brands rethink how they're discovered, how customers engage with them, and how the work behind them gets done. The fundamentals of growth haven't changed. But everything around the way brands operate is being reinvented. In the intelligence age, growth happens through transformation. Not all at once, but one meaningful shift at a time, with results you can point to. That's what Wondersauce was built to deliver. From category leaders to high-growth challengers, we build the infrastructure, intelligence, and experiences that allow that growth to happen. Diane Anton Corporate Communications Manager (856) 488-5093 [email protected] Adam Leiter Corporate Communications Specialist (856) 488-8668 [email protected] SOURCE Subaru of America, Inc.

The 2027 Subaru Impreza adds almost 20% more power, costs $2000 less. 180 ponies, AWD, and a sub-$26K MSRP combine to make the base-model Subaru a properly good deal. By Emmet WhitePublished: Sep 25, 2026 11:30 AM EDT The Subaru Impreza has been around for more than 30 years in the U.S. market, and the intrepid all-wheel-drive hatchback has earned quite the following for its blend of versatility, grip, and affordability. And it seems likely to gain a few more fans for the new model year, as on Thursday, Subaru announced an updated Impreza for 2027 that brings the excellent combination of more power and a lower sticker price. Base 2027 Subaru Impreza models will start at $25,840, which is about $2000 less than the 2026 model year unit. Subaru says the Impreza will be the most affordable all-wheel-drive compact vehicle on sale in the United States, coming in below models like the Mazda 3 and Toyota Prius. Instead of cutting prices by cutting costs, however, Subaru is upgrading the base model Impreza with its naturally aspirated, 180-horsepower, 2.5-liter flat-four cylinder engine. Previously, base units were powered by a 2.0-liter flat-four making 153 horsepower. All 2027 Impreza models are paired with Subaru's characteristic Lineartronic continuously variable transmission, and all of them will feature paddle shifters for the 2027 model year. Other notable improvements for the new year include new interior materials on the center console and revised door panel materials. Base Impreza units will come standard with dark gray 17-inch alloy wheels, Tricot cloth upholstery, dual-zone automatic climate control, and a somewhat dated dual 7.0-inch multimedia system touchscreen system; the upper screen handles vehicle infotainment, while the lower one handles for climate controls and vehicle settings. (It also includes physical controls for temperature, volume, tuning, and functions such as radio, media, and phone.) EyeSight Driver Assist Technology is also standard, as are Apple CarPlay and Android Auto, but you'll have to plug your phone in. Advertisement - Continue Reading Below The Impreza RS will be the only other trim level available for the new year. It matches its 2026 model year MSRP at $30,740, and the 2027 Subaru Impreza RS adds dark gray 18-inch alloy wheels, black RS cloth interior upholstery, fog lights, and a Crystal Black Silica roof spoiler. A 11.6-inch multimedia system is standard on RS models. An upgraded wireless smartphone charger with enhanced performance is also new for 2027. The RS model also receives a standard all-weather package with heated front seats, mirrors, and windshield wiper de-icer; 10-way adjustable power seats and a 10-speaker Harman Kardon audio system are available for an additional $2070. The 2027 Impreza models will be available in Crystal Black Silica, Crystal White Pearl, Ice Silver Metallic, Magnetite Gray Metallic, Sapphire Blue Pearl, and the newly available Ignition Red exterior colors. A Citron Yellow Pearl premium paint is available for $395 MSRP. Subaru expects 2027 Impreza models to arrive at retailers in late 2026. Associate Editor A New York transplant hailing from the Pacific Northwest, Emmet White has a passion for anything that goes: cars, bicycles, planes, and motorcycles. After learning to ride at 17, Emmet worked in the motorcycle industry before joining Autoweek in 2022 and Road & Track in 2024. The woes of alternate side parking have kept his fleet moderate, with a 2014 Volkswagen Jetta GLI and a BMW 318i E30 street parked in his Queens community.