JB Hi-Fi & The Good Guys sells home entertainment and consumer electronics across Australasia, offering a wide range of brands and products such as Hi-Fi gear, TVs, DVDs, cameras, computers, video games, CDs, and related accessories. It operates through numerous stores and online shopping, providing a large selection and in-store experiences with knowledgeable specialist staff. The company differentiates itself with a broad product range, low prices, convenient locations, and personal service rooted in its longstanding pricing philosophy. Its goal is to be one of Australasia’s largest and fastest-growing home-entertainment retailers while keeping prices affordable and ensuring strong customer service.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Gladstone, Australia
Founded
1974
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A conversation with JB Hi-Fi: Why the future of in-store retail media is hyperphysical. September 28, 2026Julia Di Paola Ben Allman, Broadsign; Scott Browning, JB Hi-Fi; Sarah Ledbury, Retail Media Works; and Guillaume Dupont, Criteo Australia, on stage at Mumbrella REmade 2026. In-store retail media is moving beyond screens. At Mumbrella's REmade event in Australia this month, Broadsign joined JB Hi-Fi, a leading Australian consumer electronics retailer, Retail Media Works, a retail media consultancy, and Criteo, a global commerce media company, on stage to unpack what it takes to build a retail media network that connects the physical store with the wider shopper journey. With more than 200 stores forming its retail media network, JB Hi-Fi is taking a distinctly "hyperphysical" approach, exploring how its stores can create value for shoppers, suppliers and advertisers while staying true to the experience that makes the retailer unique. The conversation offered a look at where in-store retail media is heading, and more importantly, what retailers need to consider as they build and grow their networks. Start with the shopper. For JB Hi-Fi, retail media starts with the store itself. Scott Browning, General Manager, Strategy & Insights at JB Hi-Fi, spoke about the role the physical store has always played in the brand and the importance of keeping the customer experience at the centre of its retail media strategy. "The store has always been the face of the brand. The website is actually the hidden face of the brand because you actually don't see it in the real world until you arrive." That perspective is central to how JB Hi-Fi approaches retail media. The opportunity isn't simply to add advertising to an existing retail environment. It is to understand how media can work within that environment in a way that feels natural to the shopper and stays true to the brand. As Scott put it: "The way in which we position our brand, the way in which JB Hi-Fi is famous for what it does, we have to make sure that authenticity still comes through." That means thinking about the store as more than a collection of screens. It is a physical environment with its own customer journey, context and moments where media can add value. For JB Hi-Fi, retail media needs to build on that experience, not compete with it. The screen is only the starting point. One of the key themes from the discussion was that creating an in-store media network requires more than installing digital screens. As Ben Allman, VP Platform Sales at Broadsign, explained, the physical screen itself doesn't necessarily need to change. What changes is what happens behind it. For a retailer operating hundreds of stores, that means having the infrastructure to manage inventory, campaigns, priorities and reporting across the network, while also being able to tailor content and campaigns to different locations and audiences. All while supporting the day-to-day needs of the retail business. For JB Hi-Fi, the Broadsign Platform provides the technology to manage its in-store media environment across more than 200 stores. This allows the retailer to build on its existing digital footprint and bring those screens into a broader retail media network, rather than treating retail media as a completely separate business. Measurement is key to making in-store a media channel. Another major theme of the conversation was measurement. As in-store media continues to grow, retailers need to give advertisers greater visibility into what they're buying and how their campaigns deliver. That means bringing more accountability and measurability that advertisers expect from other media channels into the physical store. The panel discussed the opportunity to make the store increasingly behave like a digital environment from a measurement perspective, while recognizing that measuring physical environments comes with its own considerations. For JB Hi-Fi, this is part of building a network that can offer meaningful value to suppliers and advertisers while creating a better understanding of how media performs within the shopping environment. Retail media goes beyond digital screens. The conversation also expanded beyond digital signage. Static placements, physical store assets, sponsored search, online channels and off-site media can all play a role in the broader retail media ecosystem. That creates an important opportunity for retailers: rather than defining their media network around a particular format, they can think about how different touchpoints work together across the shopper journey. For JB Hi-Fi, its physical footprint is a significant part of that opportunity. The store can work alongside digital channels to create a more connected experience for shoppers and more opportunities for brands to engage them. Build, test and learn. Perhaps one of the most practical takeaways from the discussion was that retail media networks don't need to be built perfectly from day one. The panel spoke about the importance of testing, learning what works in the physical environment and evolving the offering based on shopper and advertiser needs. That mindset is particularly important as retailers continue to establish what in-store retail media looks like within their own businesses. Every store environment is different, and the most effective approach needs to reflect the retailer, its shoppers and its commercial model. JB Hi-Fi's approach is a strong example of this in action: taking an established physical network and building the media capabilities around it, while continuing to learn and evolve. Looking ahead to the next phase of in-store retail media. The conversation at REmade made one thing clear: the future of retail media isn't about choosing between physical and digital. It's about connecting the two. JB Hi-Fi is showing what that can look like in practice by bringing its physical stores into a broader retail media strategy, while keeping the shopper experience at the centre. For Broadsign, Broadsign is proud to support that journey by providing the technology infrastructure behind JB Hi-Fi's in-store network and helping bring its vision for retail media to life across its stores.
JB Hi-Fi's e&s Moves to opens NSW & Gold Coast commercial operation, poaches winnings staff. David Richards | 16 Sep 2026 JB Hi-Fi Group is ready to take its premium appliance business e&s into NSW and the Gold Coast, as tipped by ChannelNews recently, leading with a commercial push aimed squarely at Harvey Norman Commercial and a Winning Group still working out how it will justify a proposed $1 billion float. JB Hi-Fi management has confirmed e&s will now launch commercial operations in both markets next year. The move includes the hiring of two former Winning Group staff as NSW commercial managers, with ChannelNews understanding that other Winning executives have also been approached to switch. e&s is also understood to be securing leases for a Gold Coast store, believed to be near Harvey Norman's Bundall superstore. Backend Migration Behind The Delay The expansion was held up while JB Hi-Fi moved e&s off its ageing backend and onto group systems covering distribution, store stock allocation and marketing. The e&s website is also being migrated to Shopify, the same platform used by JB Hi-Fi and The Good Guys, which completed its own Shopify transition this year. Commercial First, Stores Second Outside its Victorian base, e&s currently operates in Canberra and Tasmania. JB Hi-Fi CEO Nick Wells, regarded in the industry as a methodical operator, told ChannelNews at CES that the national rollout would follow the model e&s managing director Rob Sinclair used to enter Canberra. "Our expansion nationally will lead with commercial, in a similar way to the way [e&s managing director] Rob Sinclair launched the company's business outside of Victoria in Canberra," Wells said. That puts e&s directly into the builder and developer channel, where Harvey Norman has a dominant position in Queensland and NSW and Winning Group has a smaller presence. e&s general manager of commercial Jacques Grimaux has confirmed the NSW expansion will start with key partners. Winning Talent Moves Across Thomas Myers and Chantelle Davy will join e&s as NSW commercial managers from September 2026. Davy spent a year at Winning Group as senior business development manager, and previously worked at Electrolux. Myers is also a former Winning manager with knowledge of the company's accounts and key commercial partners. Winnings Under New Management The e&s push lands as Winning Group adjusts to its first non-family chief executive. Former Super Retail Group boss Anthony Heraghty started as Winning Group CEO in late July, replacing fourth-generation chief executive John "Herman" Winning, who stepped back from day-to-day leadership after Ellerston Capital took a minority stake. Heraghty brings listed company experience. Super Retail Group dismissed him in September 2025 after its board received information about his relationship with the company's former chief human resources officer. Float Timing Unclear Winning Group's float plans remain unconfirmed. No prospectus, timetable, offer structure or ASX listing application has been made public. European appliance executives at IFA in Berlin told ChannelNews they understand Winning is targeting annual sales growth from about $885.5 million to $1 billion, with an IPO described as a longer-term goal. The Numbers Problem Australian analysts say a near-term $1 billion valuation will be hard to justify without a strong turnaround. Winning Group reported FY25 revenue of about $886 million, while after-tax profit fell around 60% to $1.9 million. A separate disclosure put pre-tax profit at $5.8 million. EBITDA slipped from about $30 million to $25 million. Winning has told the market a different story for the latest year. A company spokesman told Power Retail group revenue rose 11% last financial year, with Appliances Online up 17%, and the business is expected to generate around $1 billion in sales and roughly $50 million in earnings this financial year. Any e&s gains in the premium and commercial market would come directly out of the revenue base Winning needs to support its valuation. Harvey Norman Commercial The Bigger Target The largest threat to both e&s and Winning is Harvey Norman Commercial. The business is a substantial national trade supply operation, but its revenue is not separately disclosed. Its commercial businesses are run by independent franchisees, so NSW, Queensland and the Gold Coast do not appear as reportable segments in Harvey Norman Holdings' latest accounts. Harvey Norman Commercial describes itself as Queensland's largest supplier of appliances, plumbing, hot water, air conditioning, automation and furniture packages to builders and developers. It employs more than 150 staff across Queensland and runs four large-format warehouses. Its Gold Coast operation, founded in 1989, is described as the largest of its type in Australia. Its depth in Gold Coast apartment development, rather than simply its retail footprint, is seen as a key reason e&s is building commercial before stores. Recent Harvey Norman Commercial projects include: Opus Broadbeach: appliances, sinks, tapware and sanitaryware. 81 Salerno Street: a 35-townhouse project fitted with Gaggenau appliances, premium sinks and tapware, and bathroom fit-outs. 72 Hedges Avenue, Mermaid Beach: 97 apartments supplied with premium kitchen appliances.
Belkin doubles down on budget audio with three new SoundForm lines at IFA 2026. David Richards | 04 Sep 2026 Belkin has unveiled three new audio families at IFA 2026, deepening its push into the fiercely competitive sub-$100 headphone market, with one range already carrying confirmed Australian and New Zealand pricing. The accessory maker introduced the SoundForm Isolate Buds, SoundForm Dot, and SoundForm Play ANC during its annual showcase. All three models are set to roll out globally via belkin.com and select retailers beginning this month. SoundForm Dot Gets ANZ Pricing The SoundForm Dot series has been priced for the Australian and New Zealand markets, with the ANC version retailing at A$54.95 and the standard model at A$49.95. The active noise-cancelling variant boasts up to 30 hours of total battery life, Bluetooth multipoint connectivity, Clear Call voice processing, and an IPX5 water- and sweat-resistant rating. Belkin has yet to confirm which local retailers will stock the range. Internationally, the standard Dot is priced at US$35, with the ANC version commanding a modest premium. Isolate Buds and Kids' Audio Play The higher-tier SoundForm Isolate Buds offer up to 45dB of active noise cancellation, 32 hours of battery life, multipoint connectivity, and app-adjustable EQ via the SoundForm app. The earbuds ship with multiple ear tip and wing tip sizes and carry an IPX5 rating. International pricing is set at US$60, £40, and €50, though ANZ pricing remains unconfirmed. Belkin is also expanding its children's audio portfolio with the SoundForm Play ANC, an over-ear model featuring up to 45 hours of battery life with ANC enabled - 62 hours without - an optional 85dB volume limiter, foldable design, 3.5mm wired playback, and a built-in microphone for calls. It is priced at US$50, £40, and €45. The naming strategy may raise eyebrows in retail channels. Belkin already markets an over-ear SoundForm Isolate with ANC in Australia at A$89.95. The introduction of in-ear Isolate Buds creates potential for shelf and search confusion in a category where consumers often struggle to distinguish between product variants. JB Hi-Fi Angle and Retail Pressure The retail play is credible, as JB Hi-Fi already carries Belkin's SoundForm audio range, including the A$49.95 Bolt 2 earbuds and the ClearFit open-ear models. However, this launch signals a notable shift: Belkin is moving aggressively beyond its traditional charging and connectivity stronghold into sub-A$100 audio territory - a space where JB Hi-Fi competes heavily with JBL, Sony, and Skullcandy. The kids' ANC model also lands in a category JB Hi-Fi actively promotes during back-to-school and Christmas campaigns. With ANC now entering price points once reserved for basic true wireless earbuds - around A$50 - margins for both brands and retailers face increasing pressure at the entry level. Third Consecutive IFA Audio Expansion The launch marks Belkin's third straight IFA audio push. At IFA 2024, the company introduced its first over-ear ANC headphone, the SoundForm Isolate, which debuted in Australia at A$89.95. At IFA 2025, it announced four earbud models - all priced at US$34.99 - including the Rhythm ANC and a USB-C wired ANC variant. This year's audio announcements sit within a broader IFA 2026 product slate from the Foxconn-owned accessory brand. That lineup includes the UltraCharge Pro power banks, built on its new BoostSolid Cell semi-solid state battery technology, confirmed for Australia from January 2027 at A$119.95 for the 5K magnetic model, alongside the new SureFind tracker range.
A quick way to value the JBH share price. Want to value the JB Hi-Fi Ltd (ASX:JBH) share price? Here are 6 key metrics you need to consider. The JB Hi-Fi Ltd (ASX:JBH) share price is down -30.84% since January 1st this year. Let's take a look at why you might want JBH shares on your watchlist. JBH share price in focus. Established in 1974, JB Hi-Fi is one of Australia's largest retailers of electronic and home entertainment products. The company is broadly split into three business segments, namely JB Hi-Fi Australia, JB Hi-Fi New Zealand and The Good Guys, which sells a similar range of products and was acquired in 2016. JB Hi-Fi operates through a cost-leadership strategy meaning it competes on price against its competitors. Many of its products are often discounted resulting in much better perceived value for its customers. The key metrics. If you've ever tried to read a company's income statement on the annual report, you'll know it can get pretty complex. While there are any number of figures you could pull from this statement, three key ones are revenue, gross margin, and profit. Revenue is important for obvious reasons - everything starts here. If you can't generate revenue, you can't generate profit. What Rask Media is concerned about is not so much the absolute number, but the trend. JBH last reported an annual revenue of $9,592m with a compound annual growth rate (CAGR) over the last 3 years of 2.5% per year. Moving down the income statement, Rask Media then get to gross margin. The gross margin tells Rask Media how profitable the core products/services are - before you take into account all the overhead costs, how much money does the company make from selling $100 worth of goods or services? JBH's latest reported gross margin was 22.3%. Finally, Rask Media get to profit, arguably the most important figure. Last financial year JB Hi-Fi Ltd reported a profit of $439m. That compares to 3 years ago when they made a profit of $506m, representing a CAGR of -4.6%. Financial health of JBH shares. The next thing Rask Media need to consider is the capital 'health' of the company. What Rask Media is trying to assess here is whether they're generating a reasonable return on their equity (the total shareholder value) and have a decent safety buffer. One measure Rask Media can look at is net debt. This is simply the total debt minus the company's cash holdings. In the case of JBH, the current net debt sits at $340m. A high number here means that a company has a lot of debt which potentially means higher interest payments, greater instability, and higher sensitivity to interest rates. A negative value on the other hand indicates the company has more cash than debt (a useful safety buffer). However, arguably more important is the debt/equity percentage. This tells Rask Media how much debt the company has relative to shareholder ownership. In other words, how leveraged is the company? JBH has a debt/equity ratio of 42.2%, which means they have more equity than debt. Finally, Rask Media can look at the return on equity (ROE). The ROE tells Rask Media how much profit a company is generating as a percentage of its total equity - high numbers indicate the company is allocating capital well and generating value, while a low number suggests the profits might offer more value if they were paid to shareholders as a dividend. JBH generated an ROE of 29.5% in FY24. What to make of JBH shares? While the JBH ROE is reasonably good, the revenue and profit trends have been uninspiring. It would be worth digging into the annual reports a bit deeper to understand why that's the case and if there's a plan in place to address it. Please keep in mind that these figures are important but should only be the beginning of your research. It's important to get a good grasp of the company's financials and compare it to its peers. 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Officeworks online outshines instore. Survey reveals the hits and misses in customer service. Officeworks has been revealed as one of the two best retailers to improve their online customer experience, according to Inside Retailing's 2026 Online CX Report. The report benchmarks 94 leading Australian retailers across nine categories, drawing on thousands of real mystery shopping experiences. Officeworks was ranked fourth on overall performance in the electronics category, behind JB Hi-Fi, Appliances Online and Bing Lee and ahead of Harvey Norman, The Good Guys and Kogan, the latter showing the most improvement in online performance over the past year. Officeworks' online performance ranking contrasts with the results of a recent CHOICE survey in which the retailer was ranked second-lowest after Bunnings on value for money while its customers were the most likely to have to wait a long time for service in-store. Returns and refunds a problem In 2026, the CX Repor t data shows the biggest customer service gap is happening after purchase, particularly across returns, refunds and resolution. The benchmark shows the strongest performers are consistent on three key fundamentals: functionality (does it work as promised), clarity (is key information easy to find and consistent), and expectation management (are updates timely and reduce uncertainty after purchase). A "difficult returns process" is now the number one reason shoppers don't come back, up 69 per cent year-on-year. Refund times range from seconds to 92 days and return authorisation wait times have more than doubled in 2026. Officeworks online with Snapchat Officeworks is the first retailer worldwide to activate Snapchat's advertising formats through Zitcha, an Australian-founded retail media platform. Snapchat is a visual messaging app that reaches more than 90 per cent of 16- to 24-year-olds in Australia and boasts over eight million monthly users. The integration allows brands to utilise Snapchat's advertising formats, including Sponsored Snaps, Snap Ads, and Dynamic Product Ads, directly within the Zitcha platform. Officeworks has already launched a campaign for Microsoft using Snapchat offsite advertising through Zitcha, aiming to drive demand both online and in-store. Zitcha's integration seeks to link media investment with retail outcomes, measuring campaigns against product movement at the retailer. Andy Mossop, chief customer officer at Officeworks said: "As one of the first retailers globally to activate Snapchat through Zitcha, we're helping shape the future of retail media by connecting brands with audiences in more relevant and engaging ways. Just as importantly, we're committed to delivering meaningful, measurable results for our suppliers." Date Published: 25 August 2026