Lead OEM Relations

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

We offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.

About the role
Chinese car manufacturers (OEMs) are entering the German market, and they need a trusted local partner to build brand awareness and buyer demand quickly. As Lead, OEM Relations, you will be the bridge between mobile.de, the leadership of Chinese OEMs at their headquarters, and their German market teams.
You will connect strategic priorities from China with practical commercial execution in Germany. The role combines relationship leadership, cross-cultural communication, and commercial ownership, with the structure and data focus that mobile.de values. You will also lead cross-functional work inside mobile.de without having direct authority over most of the people involved, so influence and clear communication matter as much as expertise.

Responsibilities

What you will do
Focus China: bridgehead to China

• Build and maintain direct relationships with key decision-makers at Chinese OEM headquarters.
• Invest in long-term trust through consistent follow-through, personal engagement, and an understanding of how Chinese partners make decisions.
• Develop and own mobile.de's value proposition for Chinese OEMs.
• Adapt proposals, sales materials, and communication to the expectations and decision processes of Chinese partners.
• Plan and take part in strategic delegations and industry events in China and Europe.
• Drive commercial activity toward the 2027 revenue target for Chinese OEMs (€2M).

Germany and Europe: strategic OEM relations and market development

• Build senior-level relationships with Chinese OEM leadership in Germany and across Europe.
• Translate headquarters priorities into concrete plans for the German market.
• Align Sales, Marketing, and Product on partnership and media solutions across core products, advertising, and data insights.
• Lead strategic discussions, negotiations, and market entry initiatives.
• Accelerate partnerships and generate additional revenue.

Requirements

What you bring
Essential

• Fluent Mandarin Chinese, and fluent German or English at business level.
• Several years of B2B experience in sales, partnerships, or account management with senior stakeholders.
• Experience working with Chinese companies or in cross-cultural business settings.
• A good understanding of Chinese business practices, including relationship-building, hierarchy, and consensus-based decisions.
• A track record of closing complex deals with several stakeholders involved.
• Experience leading projects across teams without direct authority.

Nice to have

• Experience in automotive, mobility, or digital marketplaces.
• Knowledge of the Chinese automotive market and its expansion into Europe.
• Experience with media, advertising, or data products.
• Experience organizing executive delegations or industry events.

How you work

• You build trust through preparation, good questions, and reliable follow-through.
• You set commercial targets, manage your pipeline, and take ownership of results.
• You think strategically and connect market opportunities with business priorities.
• You adapt your communication style to different audiences, from senior executives to operational teams.
• You bring people together across Sales, Marketing, Product, and Group brands.

Benefits

Working at mobile.de comes with its perks! Enjoy the following benefits (some of many):

• Rewards: competitive base salary and participation in the company’s incentive programs.
• Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.
• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
• Learning & Development: Keep growing with access to coaching, learning platforms and resources.
• Mobility: Stay mobile with a monthly transportation allowance.
• Enjoy working: Our well-equipped office supports focused work and teamwork – plus inviting social zones where colleagues can relax and connect.
• Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
• Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
• Family support: enhanced parental leave and family-friendly policies to support all parents and careers.

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI: We’re at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team  to explore and apply AI in meaningful ways for the company and themselves.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. 
(*Source: mobile.de Google Analytics Tracking, average per month January to December 2025)