Web Orchestrator Marketing Manager

We are looking for a Web Orchestrator Marketing Manager to manage and continuously improve the AI agent ecosystem behind our website - vertiv.com. This person will be the one making sure our AI agents work together, deliver real results, and get better over time. 

We are not looking for someone who builds AI models or writes code all day. We need someone who understands how agentic AI works in a web environment, knows digital marketing well, and has the organizational skill to keep a growing ecosystem of agents running smoothly. 

Responsibilities:  

• Manage multiple AI agents across content, optimization, and digital strategy, making sure each one performs as expected and improves over time 

• Own the orchestration layer: define agent permissions, scope, governance rules, and how agents interact with each other 

• Monitor agent performance and output quality, and make clear decisions on when to adjust, scale, or retire agents 

• Ensure internal and third-party agents work together without conflict 

• Work closely with content, SEO, product marketing, and regional teams to make sure AI is helping them, not getting in the way 

• Manage how external AI agents connect and interact with our digital platform through standard protocols 

• Track and report on how agents contribute to measurable outcomes like discoverability, engagement, and operational efficiency 

• . You orchestrate what AI models are already built. 

•  That Brand Creative Studio team owns the website content strategy. You make sure agents support it. 

• Understand how data flows into agents, but you do not manage the integrations. 

• Understand modern web architecture.

• You will contribute to business cases, but budget decisions sit with leadership. 

Minimum requirements: 

• 2 to 4 years of hands-on experience working with agentic AI systems in a web or digital marketing environment 

• Strong understanding of agent orchestration, lifecycle management, permissions, governance, and multi-agent coordination 

• Solid digital marketing background: SEO, GEO (Generative Engine Optimization), content personalization, A/B testing, and conversion optimization 

Ideal candidate: 

• Experience with enterprise digital experience platforms or content management systems 

• Understanding of structured data, schema markup, and how AI systems interpret web content 

• Ability to work across marketing, IT, product, and regional teams with clear communication 

• Comfort with ambiguity and a role that will continue to evolve 

• Experience with agent-to-agent (A2A) protocols 

• Familiarity with product information management, enterprise search, or digital asset management systems 

• Background in B2B digital experiences, especially in technology or industrial sectors 

• Experience with AI-powered personalization and recommendation engines 

• Understanding of E-E-A-T principles 

What kind of person we are looking for: 

• Curious about how AI agents behave, not just how they are supposed to behave 

• Can spot the underperforming agent before anyone else notices 

• Can explain a complex problem to a marketing director in plain language and then have a technical conversation with an engineer 

• Does not need to be the smartest person in the room but needs to be the most organized 

• Honest about what is working and what is not