Retail Activation Marketing Manager

About our role: 

This role is a full time position on a 4-5 month fixed term contract.

Working closely with the Marketing Director, this role leads the development and execution of integrated 360° UKI marketing activations, bringing together Retail Engagement Marketing, PR/Influencer and Media plans, while partnering with Retail, CRM and Digital teams to drive profitable growth and strengthen brand desirability.

The role develops scalable launch and eventing strategies and brand partnerships, translating global brand strategy into impactful local execution while maintaining brand consistency. Through an integrated omnichannel approach, it delivers compelling consumer experiences, protects brand equity and drives commercial performance.

What you will do:

• Develop and lead integrated UK and Ireland marketing plans aligned to the global marketing calendar and business objectives. Translate global campaigns and new product launches into scalable activation strategies and plans working with the Marketing Director, global and local teams to ensure consistent brand execution and commercial impact.
• Lead PR/ influencer and media agency partners, developing integrated strategies and annual plans that build brand awareness, desirability and customer acquisition. Oversee campaign delivery across paid and earned channels, ensuring effective integration, clear performance measures and continuous optimisation.
• Provide strategic direction to the Brand Manager on UK and Ireland retail marketing plans. Oversee the development and execution of retail engagement initiatives across standalone stores and outlets, including in-store materials, communications, events and activations, ensuring consistent brand experiences that strengthen customer engagement and support commercial performance.
• Develop and lead the brand partnerships strategy, identifying and securing partnerships that strengthen brand desirability, increase awareness and drive customer acquisition. Lead partnership development and activation, ensuring alignment with brand positioning, marketing priorities and commercial objectives, and evaluate performance to inform future opportunities.
• Manage marketing budgets, investment allocation and performance reporting, ensuring effective governance and value from marketing spend. Lead, develop and inspire direct reports, setting clear objectives, supporting professional development and conducting regular performance reviews. Oversee global activation tools and programmes to drive consistency, efficiency and effective implementation across markets.

What you will need: 

• Degree educated or equivalent 
• 7+ years relevant marketing experience, ideally within the beauty, fragrance or luxury consumer sector.
• Experience developing and delivering integrated, multi-channel brand marketing strategies and campaign activations.
• Experience working within a global brand or multi-market business, translating global strategies into effective local execution.
• Proven experience managing agency partners across media, public relations, influencer marketing and experiential activations.
• Experience developing retail engagement plans and brand partnerships that drive consumer engagement, brand desirability and commercial performance.
• Strong project management skills, with experience managing budgets, multiple stakeholders and cross-functional teams.
• Management experience
• Strategy development, long term as well as tactical thinking. Demonstrable business and consumer focus and ability to turn insight into actionable projects
• Excellent analytical, communication and presentation skills. Highly organised with strong attention to detail
• Proactive with a high level of initiative and a clear focus on delivering tangible results.
• A team player, collaborative in nature.
• Consumer obsessed. Passionate about product, brand and retailing
• Strong project management skills.