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WPP Media

AI-native global media services network

Manager Programmatic

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeDüsseldorf, GermanyNo salary listed

About the Job

Requirements

  • A completed university degree with a focus in Marketing or Media Studies, or comparable training.
  • More than 1–2 years of professional experience in online marketing.
  • Practical experience with digital media technologies and areas including demand-side platforms (DSPs), data, inventory, ad verification, and audience verification.
  • Strong German and English communication skills.
  • Ability to structure and present complex information clearly using Excel and PowerPoint.

Responsibilities

  • Develop programmatic activities and carry out their operational implementation for clients.
  • Regularly analyze campaign results, derive appropriate optimization measures, apply established best practices, and further develop them with the team.
  • Monitor ongoing campaigns in demand-side platforms and ensure setups are correctly configured and continuously optimized.
  • Support the selection of suitable audiences, technologies, and inventory for programmatic buying.
  • Help optimize programmatic media buying, monitor relevant key performance indicators, and work toward agreed performance targets.
  • Work closely with specialist teams and external partners in an international environment.

Desired Qualifications

  • Stay up to date with developments in programmatic advertising.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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