ShopBack operates as a cashback platform that offers rewards and personalized deals to online shoppers in the Asia-Pacific region. It partners with e-commerce platforms and retailers to earn a commission on sales it drives, then shares a portion of that commission with users as cashback to encourage repeat purchases. The platform uses a browser extension to alert users to available cashback opportunities, simplifying the shopping process. Revenue comes from affiliate marketing, advertising, and data analytics services provided to partners. Unlike many single-market cashback sites, ShopBack covers multiple APAC markets and combines shopping rewards with personalized deals and partner data insights. The company’s goal is to increase customer loyalty and boost sales for its partners by making saving easy for shoppers.
Company Size
501-1,000
Company Stage
Series F
Total Funding
$375.6M
Headquarters
Singapore, Singapore
Founded
2014
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