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PlanetArt

E-commerce platform for personalized products

Senior Paid Search Marketing Manager

Performance & Paid MarketingPosted on Nov 10
Full-timePleasanton, CA, USA

About the Job

Requirements

  • At least 5 years of experience managing paid search marketing campaigns.
  • Strong Google Ads and Microsoft Ads skills.
  • A strong understanding of marketing and customer acquisition.
  • Strong analytical skills.
  • A bachelor's degree.
  • Candidates must be local to or willing to relocate to the Pleasanton area.

Responsibilities

  • Take ownership of paid search results for a selection of PlanetArt businesses.
  • Optimize and grow campaigns on Google Ads and Microsoft Ads to grow revenue and maximize return on ad spend.
  • Initiate and execute tests; collect and analyze data; and identify trends and insights to achieve maximum return on investment.
  • Manage campaign expenses and stay within budget.
  • Optimize landing pages and the sales funnel.
  • Work closely with the dedicated Google account team and test new Google Betas to stay at the cutting edge of search engine marketing.

About the Company

PlanetArt

E-commerce platform for personalized products

PlanetArt operates a family of e-commerce sites that let people customize and purchase affordable, high-quality personalized products. Brands include Simply to Impress, Personal Creations, CafePress and FreePrints, offering cards, gifts, wall art, apparel and home décor. Users design by selecting a product, uploading photos or text, and using built-in templates and drag-and-drop tools to preview and arrange their creation before placing an order. PlanetArt then prints and ships the finished item to customers. The company differentiates itself through its portfolio of recognized brands, easy-to-use design tools, and global reach, enabling a wide range of personalized products from cards to apparel. Its goal is to help people express themselves and preserve memories by turning personal moments into tangible, shareable items at scale.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Calabasas, CA
Founded
2010

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