Dentsu

Marketing analytics and digital advertising solutions

Manager AI Product Development

Product ManagementConfirmed live in the last 24 hours

Full-timeTaipei City, TaiwanNo salary listedIn-person

About the Job

Requirements

Understand media planning or digital media buying workflows and metrics, including audience definition, budget allocation, reach and frequency, cost per thousand impressions, and cost per acquisition, and translate them into product requirements in discussions with planners and optimizers.
Understand the capabilities and limitations of generative AI and discuss trade-offs involving prompts, retrieval-augmented generation, agents, evaluation, and human review with engineering teams.
Be fluent in written and spoken Chinese and English.

Responsibilities

Develop the AI product strategy, delivery, and operations for Media Practice’s product, which provides consumer and market insights for media planning by connecting real consumer survey data with a multi-agent media-planning system. The product serves planners, buyers, and optimizers on media and performance-marketing teams and is also used in client pitches; own user value, adoption, output quality, model costs, and data compliance.
Understand the workflows of media planners, buyers, and optimizers and identify pain points and product opportunities in consumer insights, audience definition, media strategy, budget allocation, and KPI forecasting.
Maintain the audience, planning, and activation roadmap; prioritize work based on user value, data availability, technical feasibility, cost, and risk; and clearly explain what will not be pursued.
Monitor external AI and advertising-technology tools and competitor solutions, and assess whether and when to invest in uncovered workflows such as performance marketing and downstream execution.
Write product requirements documents covering use cases, user flows, data requirements, AI output requirements, and acceptance criteria, including evaluation sets, error tolerance, and cases requiring human review.
Establish evaluation and feedback mechanisms for AI outputs; check data traceability, insight reasonableness, and planning usability; and manage hallucination and incorrect data-citation risks.
Manage development progress, dependencies, and delivery risks, making trade-offs among quality, schedule, and cost.
Collaborate with engineering, data, and design teams, and align interfaces, data flows, and responsibilities with other group AI products, including creative, insights, consumer digital twins, and the internal AI platform.
Plan trials, training, and champion-user mechanisms with business units; drive sustained employee usage and integration of the product into daily workflows.
Interview and observe users regularly and translate feedback into product improvements.
Support business teams in using the AI product in client pitches and clearly explain its capabilities, data basis, and limitations.
Define and track adoption and outcome metrics, including target-user reach, continued use, task completion rate, time saved, output quality, and pitch use cases.
Track model usage and costs, analyze cost-effectiveness by use case, and work with engineering to optimize.
Work with data and governance teams to implement authorization, access-control, and privacy requirements for survey and client data, and participate in product governance reviews in Taiwan and the Asia-Pacific region.
Report progress, adoption, costs, and risks regularly to managers and senior executives, and coordinate conflicting needs across business units.

Desired Qualifications

Experience working at a media agency, media owner, or advertising-technology company.
Experience using consumer survey data.
Experience with large language model evaluation, multi-agent systems, or AI cost optimization.
Experience driving adoption of internal enterprise tools, such as through training or a champion-user community.
Experience participating in AI governance, data privacy, or information-security reviews.

負責 Media Practice 的 AI 產品策略、交付與營運。該產品是為媒體規劃提供消費者與市場洞察的 AI 產品，串接真人消費者調查數據與媒體規劃多代理系統，主要服務媒體與成效行銷團隊的 Planner、Buyer、Optimizer，也運用在客戶提案。你將對使用者價值、採用、輸出品質、模型成本與資料合規負責。

Job Description:

產品策略與路線圖

深入理解 Media Planner、Buyer、Optimizer 的工作流程，找出消費者洞察、受眾定義、媒體策略、預算配置、KPI 預估等場景的痛點與產品機會。
維護「受眾、規劃、活化」路線圖，依使用者價值、資料可用性、技術可行性、成本與風險排定優先順序，並清楚說明不做什麼。
追蹤外部 AI 與廣告科技工具及同業方案，評估尚未涵蓋的工作（例如成效行銷、下游執行）是否投入、何時投入。

產品開發與 AI 品質

撰寫產品需求文件，內容包含使用情境、使用者流程、資料需求、AI 輸出要求與驗收標準（評測集、錯誤容忍度、需要人工覆核的情境）。
建立 AI 輸出的評估與回饋機制，檢查資料來源能否追溯、洞察是否合理、規劃是否可用，管理幻覺與錯誤引用數據的風險。
管理開發進度、相依事項與交付風險，在品質、時程與成本之間提出取捨。
與工程、數據、設計團隊合作，並和集團內其他 AI 產品（創意、洞察、消費者數位分身、內部 AI 平台）對齊介面、資料流與分工。

內部導入與業務支援

與各業務單位規劃試用、教育訓練與種子教師機制，推動同仁持續使用，並把產品融入日常流程。
定期訪談與觀察使用者，把回饋轉成產品改善。
支援業務團隊在客戶提案中運用 AI 產品，清楚說明產品能力、資料依據與使用限制。

成效、成本與治理

定義並追蹤採用與成效指標，包含目標使用者觸及、持續使用、任務完成率、作業時間節省、產出品質與提案應用案例。
追蹤模型用量與費用，分析各使用情境的成本效益，並與工程團隊協作優化。
與資料及治理團隊協作，落實調查數據與客戶資料的授權、權限與隱私要求，配合台灣與亞太區的產品治理審查。
定期向主管與高階主管報告進度、採用、成本與風險，並協調各業務單位之間的需求衝突。

資格條件

理解媒體規劃或數位投放的流程與指標（受眾定義、預算分配、Reach／Frequency、CPM／CPA），能與 Planner、Optimizer 討論並轉成產品需求。
理解生成式 AI 的能力與限制，能與工程團隊討論 Prompt、RAG、Agent、評測與人工覆核的取捨。
中英文書面與口頭溝通流利。

加分條件

具媒體代理商、媒體方或廣告科技工作經驗。
用過消費者調查數據。
具 LLM 評測、Multi-agent 系統或 AI 成本優化經驗。
推動過企業內部工具導入，例如教育訓練、種子使用者社群。
參與過 AI 治理、資料隱私或資安審查。

Location:

Taipei - No. 77, Songgao Rd., Xinyi Dist.

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size: 10,001+
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 1901

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