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WPP Media

AI-native global media services network

Media Analyst Mid-Level - Performance

Performance & Paid MarketingPosted on Nov 11
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listed

About the Job

Requirements

  • Demonstrated prior experience in a mid-level media role.
  • Practical experience configuring and managing performance campaigns focused on lead generation.
  • Practical knowledge of digital media platforms, including Google Ads and Meta Ads.
  • Knowledge and experience with performance metrics such as CPA, CPL, and ROAS, and with data extraction.
  • Proficiency with organization, presentation, and analysis tools, including Excel or Google Sheets, PowerPoint or Google Slides, and Word or Google Docs.
  • A completed higher-education degree in Marketing, Advertising, Communications, Engineering, or a related field.

Responsibilities

  • Support the development and implementation of digital media tactics aligned with client business objectives, and structure campaigns on the platforms.
  • Manage and operate performance campaigns across multiple platforms, including Meta Ads and Google Ads, focused on generating qualified leads.
  • Monitor campaigns daily, analyze performance data, identify insights, and implement optimizations to achieve KPIs.
  • Conduct structured A/B tests to improve campaign performance.
  • Prepare performance reports and present results to management.
  • Assist with budget pacing controls and monitor targets.
  • Collaborate with agency teams, including creative and business intelligence, to ensure campaigns run effectively.
  • Analyze operational data and generate insights with support from the team and business intelligence department.

Desired Qualifications

  • Intermediate or advanced English proficiency in writing, reading, or conversation.
  • Certifications in Google Ads and other digital media platforms.
  • Experience with Retail Media.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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