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Popmenu

Data-driven marketing platform for restaurants

Revenue Operations Analyst

Sales OperationsConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • 2 to 4 years of experience in revenue operations, sales operations, marketing operations, or CRM data management.
  • At least 2 years of hands-on Salesforce experience, including data imports and mass updates with Data Loader or Data Import Wizard, duplicate and matching rules, merging accounts and contacts, validation rules, account hierarchies, and building reports and dashboards.
  • Experience with B2B data and enrichment platforms such as ZoomInfo, Apollo, or Clay, including configuring their syncs to Salesforce.
  • Hands-on experience using AI tools to clean, classify, or enrich data.
  • Strong Excel or Google Sheets skills, including XLOOKUP, pivot tables, and cleanup formulas.
  • Workflow and automation experience with Clay, Zapier, Make, or similar tools.
  • Investigative judgment and attention to detail, including knowing when to automate a recurring task.

Responsibilities

  • Audit, enhance, merge, and standardize Salesforce account and contact records, including names, titles, roles, email addresses, phone numbers, addresses, and account hierarchies across single-location, multi-unit, and franchise groups.
  • Use AI tools such as ChatGPT, Claude, and Clay research agents, together with automation platforms, to standardize titles, normalize records, classify contacts into buying roles, and research restaurant websites at scale; build repeatable workflows and verify their output for accuracy.
  • Confirm restaurant owners, operators, general managers, and marketing leads; retire stale contacts and map buying roles so sales representatives can reach the appropriate contacts.
  • Identify each restaurant's online ordering, point-of-sale, reservation, website, and delivery platforms using automated website research, technographic data, and manual checks; record findings in structured CRM fields to support targeting and competitive plays.
  • Run and optimize enrichment and technographic tools such as ZoomInfo and Restaurantology; own field mapping, sync rules, match rates, and credit usage, and assess vendor accuracy.
  • Define data standards, required fields, validation rules, and naming conventions; establish recurring hygiene routines and deduplication automation, and provide sales representatives a way to flag bad data.
  • Build dashboards tracking completeness, accuracy, duplicate rates, and enrichment coverage, and report progress to Sales and Marketing leadership.
  • Partner with Sales, Marketing, and Sales Operations on territory alignment, list building, segmentation, and campaign targeting using trusted data.
  • Maintain a data dictionary and clear playbooks.
  • Complete a CRM contact and firmographic data audit covering completeness, accuracy, duplicates, stale contacts, and gaps in location count, cuisine and segment, ownership group, and ordering or point-of-sale platform; deliver a baseline data-health scorecard and prioritized remediation plan by segment within 30 days.
  • Assess data sources, including ZoomInfo and Restaurantology, for coverage and accuracy in relevant segments, recommend additions, cuts, or renegotiations, fill priority contact and firmographic gaps through vendor enrichment, AI-assisted website research, and targeted manual checks, and configure field mapping and sync rules that preserve accurate existing data within 90 days.
  • Own a repeatable process for cleaning, verifying, and merging records, including deduplication rules, merge logic for multi-location and franchise hierarchies, email and phone verification, and contact role confirmation; reduce duplicate rates, bounce rates, and records missing key fields, and accurately capture ordering platforms and core firmographics for target accounts by six months.
  • Run ongoing hygiene routines, validation rules, and automation to prevent bad data at entry, and report data health monthly to Sales and Marketing leadership.

Desired Qualifications

  • SQL.
  • Salesforce Administrator certification.
  • Experience with Salesforce deduplication and data quality tools such as DemandTools, Cloudingo, or RingLead.
  • Restaurant, hospitality, or restaurant-technology experience.
  • Familiarity with Restaurantology or other technographic data sources.
  • Exposure to territory design or account scoring.

About the Company

Popmenu

Data-driven marketing platform for restaurants

Popmenu provides a technology platform for independent restaurants to grow their business. It offers a suite of marketing and customer-engagement tools that help restaurants attract more customers, understand guest preferences, and tailor offerings accordingly. The platform collects guest data and uses it to drive targeted communications and improved operations, aiming to increase efficiency and revenue. Restaurants pay a subscription to access these tools, making it an ongoing, data-driven solution for growth. Popmenu stands out by targeting independent eateries with an integrated set of features focused on marketing, data insights, and customer engagement, backed by customer testimonials and high satisfaction. The goal is to help restaurants grow by better understanding and serving their customers.

Company size
201-500
Company stage
Series C
Total funding
$87.6M
Headquarters
Atlanta, GA
Founded
2016

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