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Smartly.io

Automates social ads across platforms

Senior Software Engineer

Full-Stack EngineeringConfirmed live in the last 24 hours
Full-timeHelsinki, Finland

About the Job

Requirements

  • Strong experience building and shipping production software as a backend or full-stack engineer.
  • Professional experience with TypeScript and Node.js.
  • Practical experience with relational databases, APIs, cloud infrastructure, and distributed systems.
  • Experience designing, operating, and scaling production services with demanding reliability, performance, and availability requirements.
  • Ability to make thoughtful technical decisions in ambiguous situations and balance quality, speed, and long-term maintainability.
  • Experience collaborating across functions and contributing to technical discussions that shape product and engineering outcomes.
  • Strong written and verbal communication skills in English.
  • Curiosity about emerging AI capabilities and willingness to explore opportunities to improve products, workflows, and developer productivity through AI.
  • Ability to work effectively in a hybrid setup, including three days per week in the Helsinki office.

Responsibilities

  • Design, build, and maintain backend services and full-stack product capabilities at the core of Smartly’s Meta Workspaces.
  • Build and maintain integrations with the Meta Marketing API, enabling customers to access new platform capabilities and manage advertising workflows through Smartly.
  • Develop and operate systems that process high volumes of advertising operations and data while maintaining strong reliability, performance, and scalability characteristics.
  • Own high-impact features from product discovery and API design through implementation, testing, rollout, and iteration.
  • Collaborate with product, design, infrastructure, data, and engineering teams to turn business needs into reliable technical solutions.
  • Improve the scalability, reliability, performance, and observability of services operating under real production load.
  • Design robust APIs, service boundaries, and integrations that support complex automation and workflow-driven products.
  • Explore practical ways to use AI-enabled tools to improve engineering workflows, developer productivity, and the quality of team delivery.
  • Mentor other engineers and help raise the bar for testing, monitoring, code quality, and operational excellence.

Desired Qualifications

  • Relevant technologies for this team include TypeScript, Node.js, PostgreSQL, React, Playwright, Jotai, Kafka, BullMQ, Kubernetes, distributed tracing and observability tooling, and modern testing frameworks; experience with every technology is not expected, and learning new technologies and working across different parts of the stack is valued.

About the Company

Smartly.io

Automates social ads across platforms

Smartly.io automates social media advertising for brands by handling media buying, creative production, and performance optimization across platforms such as Facebook and Instagram through a software-plus-services model. Its software automates campaign setup, optimization, and reporting, while a services team provides guidance to scale campaigns profitably, and a Creative Services group tests and refines creatives to boost results. It differentiates itself by combining automated workflows with data-driven creative testing within one solution and serving major brands like Uber, Fabletics, Ubisoft, Burger King, and eBay. Its goal is to help brands navigate evolving social media behavior and achieve scalable, profitable advertising across multiple platforms.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$2.8M
Headquarters
Helsinki, Finland
Founded
2013

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