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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

CPG Marketing Account Director

Marketing Generalist & ManagementUpdated on Nov 3
Full-time

About the Job

Requirements

  • At least 6 years of experience in CPG marketing, ideally including both direct-to-consumer and retail brand experience.
  • Understand how Amazon fits into a CPG growth strategy, including share of search, ASIN architecture, buy box, and sponsored versus organic balance.
  • Be familiar with how retailer relationships with Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions.
  • Have a point of view on CPG measurement, including marketing mix modeling, incrementality testing, and in-store versus digital attribution.
  • Be fluent in upper-funnel channel strategy, including content, search engine optimization, YouTube, and programmatic advertising.
  • Be comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization.
  • Have a track record of retaining and growing accounts.
  • Have managed senior clients with strong brand opinions and be able to meet their needs with confidence.
  • Have advanced spoken and written English proficiency.

Responsibilities

  • Own a portfolio of 4–6 consumer packaged goods accounts, primarily in beauty, personal care, wellness, or food and beverage.
  • Diagnose core business constraints affecting client growth, assess the competitive landscape, and formulate strategic solutions across direct-to-consumer and ecommerce acquisition, retail execution, Amazon market share, and brand positioning.
  • Use product, competitive, and retail fluency to challenge client assumptions with credibility.
  • Employ artificial intelligence technologies to enhance and optimize business processes.
  • Use Power Digital's Nova ecosystem as it relates to the department.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement, with particular attention to interactions between retail and direct-to-consumer performance.
  • Own senior client relationships and conduct quarterly business reviews that drive decisions rather than report history.
  • Advise on channel mix across direct-to-consumer, Amazon, and retail, including how channels cannibalize or reinforce each other, and make recommendations.
  • Coordinate paid media, search engine optimization, content, influencer, and creative teams around a single account strategy.
  • Manage retention and expansion, lead renewals, and grow monthly recurring revenue across the portfolio.
  • Build relationships with multiple levels of client contacts to reduce account risk if a single point of contact leaves.
  • Ensure daily use of Iris and Nova, maintain 100% Pulse client performance and sentiment tool cadence, and ensure Power Circuit compliance across managed accounts.
  • Manage and develop 1–2 direct reports, run regular one-on-ones, build development plans, and own performance reviews.
  • Coach analysts and specialists and provide specific, timely feedback.

Desired Qualifications

  • Experience with both direct-to-consumer and retail brand marketing is preferred.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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