Digital Channels Director

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will be developing strategic digital marketing plans for the hotel and then overseeing the implementation and execution of the various efforts associated with the digital marketing plan. This might include evaluating the results of different marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels. As a Digital Channels Director, you’re not just executing marketing campaigns to drive revenue growth – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

In addition, this role requires the following minimum qualifications:

• Degree in Marketing, Communications, Hospitality, or related field
• Minimum 3–5 years of digital marketing experience, preferably in hospitality
• Proven expertise in digital marketing (SEO, SEM, email, social media)
• Strong content creation and brand management skills
• Experience in campaign planning, execution, and performance analysis
• Proficiency in marketing tools and hotel systems (e.g., Salesforce, OnQ)
• Excellent communication, project management, and analytical skills

Here’s what you’ll do during a typical day:

• Under the general guidance and supervision of the Sales & Marketing Director, to handle the development, coordination, execution and consolidation of all marketing activities through Electronic Distribution Channels in Signia Hilton.
• Maintaining strong relationship with internet operators and third parties to maximize business opportunities in this specific area while maintaining the overall brand standards set forth on corporate directions.
• Develop and execute digital marketing strategies for online channels to drive online traffic growth for the hotel. Manage content on the hotel's official website and social media platforms to ensure compliance with brand guidelines. Analyze the ROI of digital marketing campaigns, optimize strategies, and adjust objectives.
• Direct all business development activity under distribution marketing focused on the all hotel products including rooms, Banqueting and all outlets, GYM etc.
• Responsible for formulating the company's annual e-commerce operation plan and leading the e-commerce operation team according to the company's strategic objectives.
• Increase each GDS & IDS booking production by direct actions and recommendations.