T2 Tea makes and sells tea and tea-related products, blending and curating a wide range of teas for customers. Its product approach centers on developing blends and delivering them through an omnichannel experience that includes 60 stores across Australia and New Zealand, an eCommerce platform, and a Collingwood support office and Melbourne distribution centre to move tea, teawares, and gifts to customers. The company’s differentiators are its immersive, colorful stores that emphasize discovery, a dedicated team of tea experts who can guide customers to their perfect cup, and a strong emphasis on sustainability and innovative product development supported by a robust eCommerce experience. T2 Tea’s goal is to make the everyday extraordinary through tea, helping people discover flavors, stories, and rituals behind each blend and delivering joy to tea lovers everywhere.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Melbourne, Australia
Founded
1996
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