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Influ2

Person-based ABM advertising platform integrates CRM

Content Marketing Manager

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeRemote in USANo salary listedRemote

About the Job

Requirements

  • Have 5+ years of experience in content marketing or editorial roles; experience within B2B technology or SaaS is preferred, and experience in martech, adtech, or account-based marketing is a strong plus.
  • Have a strong portfolio of personally written content demonstrating original thinking, excellent writing, and the ability to work across formats.
  • Have experience owning content strategy and execution, from developing ideas to production and performance analysis that informs editorial and strategic decisions.
  • Have strong editorial instincts and be able to recognize and improve content ideas.
  • Be an excellent writer and editor who can make complicated topics simple without losing their value.
  • Have a point of view on marketing and technology, question familiar approaches, and develop non-obvious ideas.
  • Be curious about customers, their challenges, and decision-making, and be able to find insights through conversations, research, and data.
  • Be able to move between big-picture thinking and hands-on execution.

Responsibilities

  • Own the content strategy and editorial calendar; identify worthwhile topics, stories, and formats, and connect content priorities to business goals.
  • Write, edit, and produce website, blog, thought leadership, customer story, report, and other content.
  • Partner closely with SEO to create content that earns visibility without sacrificing quality.
  • Own the content and copy for email marketing, including newsletters, nurture sequences, campaign emails, and customer communications.
  • Work with channel owners to extend the life and impact of strong content.
  • Set and maintain editorial standards across published content, ensuring it is clear, distinctive, and worth the audience's attention.

Desired Qualifications

  • Experience within B2B technology or SaaS is preferred.
  • Experience in martech, adtech, or account-based marketing is a strong plus.

About the Company

Influ2

Person-based ABM advertising platform integrates CRM

Influ2 provides a person-based advertising platform for B2B marketers. It helps teams reach specific decision-makers inside target accounts by syncing with CRM systems and using pre-built contact lists. The platform works by tying into customers’ CRM data, allowing advertisers to serve tailored ads to individual contacts rather than entire companies, with the aim of increasing engagement and moving opportunities through the sales funnel. Unlike more general ABM tools, Influ2 emphasizes precision at the person level within accounts and CRM-driven targeting to improve lead generation and pipeline development. The goal is to help marketing, sales, and customer success teams generate and close more deals by reaching the right people with personalized advertising.

Company size
51-200
Company stage
Series A
Total funding
$14.3M
Headquarters
Sunnyvale, CA
Founded
2017

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