Senior Marketing Manager, Agency Operations

Requisition ID: 40388 

Cheers to creating an incredible tomorrow! 

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

Crafted Highlights: 

Sitting within NA Marketing, the Agency Operations team leads agency model strategy, curates talent for a robust agency roster, steers annual scope planning and spend, and oversees agency performance and relations across the US and Canada portfolio at Molson Coors. The Senior Marketing Manager, Agency Operations role ensures the company is getting optimal value from new and existing marketing agency investments through careful stewardship of agency roster strategy, scope development, appropriate usage of deliverable menu and agency model, data analysis, monitoring of utilization and ongoing production and partner training. This role will also support the team in leading agency management and relationship best practices for the company and marketing department.

What You’ll Be Brewing:

• Maintain a Modern Agency Model that delivers on needs of Brand, Marketing Vision, and Portfolio Strategy to appropriately allocate resources and scope, inclusive of agency lifecycle management
• Provide ongoing data analysis to inform decisions on how to improve the work, the relationship, and effectiveness of spend as a steward of the business.
• Maintain an external focus by researching agency landscape and trends, curating new potential agency resources and approaches in agency management and compensation
• Lead agency roster strategy across lead creative, specialty and design agencies in the US and Canada, including recommending model changes to leadership and managing agency transitions and offboarding
• Lead RFPs and agency searches as first point of contact, partnering with Brand and Procurement on new agency resource requirements
• Identify how agency performance metrics can be expanded to additional hard data inputs
• Continuous oversight to optimization of Deliverable Menu and Agency Model Accountability
• Ownership of digital scoping tool, including training and usage as a resource for internal and external partners
• Partner with Procurement and Legal on agency contract renewals, amendments and terminations, while ensuring contract compliance (both sides) for marketing agency agreements.
• Consistently analyze the efficiency and effectiveness of agency spend with respect to deliverable models, staffing plans, fee structures, quarterly utilization
• Produce the annual agency spend report with related action-driven analysis for CMO and Finance; present findings to Marketing Leadership Team.
• Ensure that all financial and legal reporting and control processes are supported with proactive communication in all agency relationships and lifecycles.
• Lead the agency performance evaluation process, including year-end evaluation, calibration and leadership review, and mid-year and year-end Partnership Health conversations across all Brand teams and key internal stakeholders
• Design, field and report on the annual agency partner survey, and use results to guide Partnership Health conversations
• Lead the annual agency engagement program, including the Agency Partner Forum and Academy
• Lead annual scope planning process, managing Brand and Agency partners collectively and rolling up locked scope and fees for Finance and Procurement contracting
• Partner with Brand teams to navigate comprehensive agency onboarding
• Build strong partnerships with Procurement and Finance to present a unified front to agency partners
• Roll out agency-facing policies and guidelines (for example AI policy, production guidelines and competitive conflict guardrails) and monitor compliance
• Represent Molson Coors in industry forums such as the ANA Agency Relations committee
• Pro-actively and consistently offer new solutions to improve the agency value equation against Company and Portfolio Strategy

Success looks like:

• Strong leadership & cross-functional collaboration with key leaders across Marketing, Finance, and Procurement to deliver creative effectiveness in Agency Operations.
• Build enduring relationships with agency partners to ultimately deliver business outcomes for our brand and portfolio goals, which includes the very best talent to deliver the work.
• Make Molson Coors the #1 client our agency partners want to work with
• Drive greater creative effectiveness, while maintaining efficiencies in the roster to deliver the very best work
• With strength in:
  • Strategic Acumen
  • Industry leadership, including awareness of what agencies are doing the best work to guide the model
  • Strong diplomacy
  • Agency “linguist”
  • Brand, Shopper, and Design Creative Processes
  • Credibility & Enlisting Trust
  • Staying on top of Industry Insights and Trends, inclusive of New Models

Key Ingredients 

• Bachelor’s degree required, and Experience performing a similar role within a company with a significant spend with external agency partners, or Agency Experience with demonstration of client team leadership OR Brand Marketing experience
• Financial management experience required.
• Minimum7 years of marketing or agency management experience.
• Knowledge of a marketing creative eco-system
• Cross functional relationship building
• Agency and vendor management skills

Must demonstrate the following competencies

• Builds collaborative relationships, with the ability to influence.
• Proactive, self-starter
• Analytical thinking
• Strong financial aptitude
• Data analysis and storytelling
• Business acumen, enterprise minded
• Creative acumen
• Execute with excellence, with strong attention to detail
• Innovative thinking, creative problem solving
• Project, resource management

 Other requirements

• Strategic acumen
• Ability to collect and analyze data points to connect the dots and make recommendations to leadership with articulate storytelling
• Strong interpersonal skills
• Ability to manage and prioritize multiple demands.
• Managing multiple key stakeholders and individual brand priorities across markets

Beverage Bonuses: 

• We care about our People and Planetand have challenged ourselves with stretch goals aroundourkey priorities 

• Wecare about our communities, andplay our part to make a difference – from charitable donations to hitting the streets together to build parks,giving back to the community is part of our culture and who we are 

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 

• Ability to grow and develop your career centered around our First Choice Learning opportunities 

• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans,an engaging Wellness Program,andan Employee Assistance Program (EAP) with amazingresources 

• Access to cool brand clothing and swag, top eventsand, of course...free beer and beverages! 

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences 
• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time. 

Employees identified through our succession planning process as “Ready Now” will be considered first.  Those who are identified as Ready in Time or who are not formally on a succession plan will be considered in conjunction with external applicants if a “Ready Now” successor is not appointed.

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [email protected]. 
 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $129,900.00 - $170,500.00 (posting salary range) + 20% target short term incentive +  target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.