Freelance Campaign Manager - Fashion & Retail
About the job
- At least 5 years of experience in influencer marketing, talent management, or campaign management.
- Experience owning enterprise client relationships.
- Experience leading or mentoring a more junior campaign manager.
- A solid understanding of how influencer campaigns run end to end.
- Hands-on experience with influencer marketing platforms for discovery, outreach, and reporting.
- Experience negotiating and contracting with creators, including usage rights.
- Campaign experience and strong United States cultural knowledge in AI and tech, fintech, sports, or beauty.
- Availability from 9 a.m. to 6 p.m. Eastern Time, Monday to Friday, regardless of location.
- Own the account and serve as the first point of contact for the client and Client Solutions.
- Lead client conversations about scope, budget, and performance.
- Deliver the strategy set by a director end to end.
- Manage a Campaign Manager and maintain quality on busy accounts.
- Meet the cost per view or cost per mille agreed with the client by monitoring reach and engagement, and shifting budget or creators during a campaign as needed.
- Negotiate rates that fit the budget and support creators' willingness to work with the company again.
- Scope and cost add-ons such as a link in bio or a repost with the client before proceeding.
- Build culturally relevant casting lists that go beyond familiar names, including creators not previously discovered.
- Translate campaign briefs into clear search filters.
- Create creator briefs and scripts that get the content right the first time.
- Review all content to a high standard before it reaches the client.
- Run full campaigns in the platform, including discovery, casting, outreach, contracts, payments, and reporting.
- Conduct outreach at scale while keeping it personal.
- Use artificial intelligence in daily research, outreach, and briefing workflows, and check its output.
- Use TikTok, Instagram, and YouTube analytics.
- Apply experience with complex, bespoke accounts to high-volume work.
- Adapt to changing priorities in agile, fast-moving teams.
- Communicate clearly and confidently, keeping stakeholders informed.
- Proactively provide clients with clear performance updates and maintain strong client relationships during difficult calls.
- Flag risks early and propose fixes.
- Provide leadership with accurate performance numbers, including when results are behind.
- Give the Campaign Manager clear direction and useful feedback.
- Build strong relationships with Client Solutions, Strategy teams, and creators.
- Experience with other influencer marketing technology platforms.
- Experience working with beauty or fragrance brands.
About the company
Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.
Company Size
51-200
Company Stage
Series A
Total Funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017
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Simplify's Take
What believers are saying
- Kyra’s SharkNinja work delivered over 50 million views and nearly 8 percent engagement.
- Kyra raised $15 million in Series A backing from Bonnier Ventures, LionTree, Torch Capital, and others.
- Kyra is expanding signed-creators infrastructure, which deepens retention and monetization across campaigns.
What critics are saying
- TikTok policy changes on branded content, AI labels, and off-platform promotion raise compliance costs.
- Usage-rights inflation is squeezing creator margins and making campaign economics harder to sustain.
- If TikTok throttles creator reach or bans core formats, Kyra’s agency model collapses fast.
What makes Kyra unique
- Kyra tracks tens of millions of creators daily across TikTok, Instagram, and YouTube Shorts.
- Its creator product centralizes briefs, contracts, drafts, approvals, invoicing, and payments.
- Kyra’s SharkNinja campaign activated nearly 1,000 creators in three months, proving operating scale.
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Benefits
- Remote Work Options
- Paid Vacation
- Flexible Work Hours
- Health Insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Performance Bonus
- Wellness Program
- Mental Health Support
- Conference Attendance Budget
- Professional Development Budget
- Stock Options