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Kyra

Tech-driven influencer marketing for Gen-Z brands

Freelance Campaign Manager - Fashion & Retail

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeRemote in USANo salary listed

About the Job

Requirements

  • At least 5 years of experience in influencer marketing, talent management, or campaign management.
  • Experience owning enterprise client relationships.
  • Experience leading or mentoring a more junior campaign manager.
  • A solid grasp of how influencer campaigns run end to end.
  • Hands-on experience with influencer marketing platforms for discovery, outreach, and reporting.
  • Creator negotiation and contracting experience, including usage rights.
  • Campaign experience and strong U.S. cultural knowledge in AI and tech, fintech, sports, or beauty.
  • Availability from 9am to 6pm Eastern Time, Monday to Friday, wherever based.

Responsibilities

  • Own the account and act as the first point of contact for the client and Client Solutions.
  • Lead client conversations on scope, budget, and performance.
  • Deliver the director-set strategy end to end.
  • Manage a Campaign Manager and maintain quality on busy accounts.
  • Meet the client-agreed cost per view (CPV) or cost per mille (CPM), monitor reach and engagement, and shift budget or creators mid-campaign to stay on target.
  • Negotiate rates that fit the budget and maintain creators’ willingness to work with the company again.
  • Scope and cost add-ons, such as a link in bio or a repost, with the client.
  • Build culturally relevant casting lists, including discovering new creators.
  • Translate briefs into clear search filters.
  • Create creator briefs and scripts that get content right the first time.
  • Review every piece of content to a high standard before it reaches the client.
  • Run full campaigns in the platform, including discovery, casting, outreach, contracts, payments, and reporting.
  • Conduct outreach at volume while keeping it personal.
  • Use AI for research, outreach, and briefs, and check its output.
  • Use TikTok, Instagram, and YouTube analytics.
  • Manage complex bespoke accounts and adapt that experience to high-volume work.
  • Provide clear writing and keep stakeholders informed.
  • Provide proactive, easy-to-follow client performance updates.
  • Maintain client relationships during difficult conversations.
  • Flag risks early and propose fixes.
  • Give leadership honest performance numbers, including when results are behind.
  • Give the Campaign Manager clear direction and useful feedback.
  • Build relationships with Client Solutions and Strategy teams and with creators.

Desired Qualifications

  • Experience with other influencer marketing technology platforms is a strong plus.
  • Experience with beauty or fragrance brands is especially welcome.

About the Company

Kyra

Tech-driven influencer marketing for Gen-Z brands

Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.

Company size
51-200
Company stage
Series A
Total funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017

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