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DFI Retail Group

Asian retailer operating extensive multi-market stores

Promotion Planning Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

  • A degree in Business, Marketing, Retail, or a related discipline.
  • At least 5 years of relevant retail industry experience focused on trade marketing, category management, or commercial planning.
  • Strong knowledge of promotional strategy, pricing mechanics, and retail execution.
  • Demonstrated experience handling complex, multi-layered promotion plans.
  • Strong analytical capability evaluating sales performance and promotion effectiveness and suggesting action plans.
  • Strong stakeholder management and cross-functional collaboration skills to drive trade plan execution and promotion efficiency.
  • Proficiency in Microsoft Office and promotion planning analysis.
  • Strong communication, planning, and problem-solving abilities.
  • Ability to work under pressure with self-motivation, attention to detail, agility, and resilience.

Responsibilities

  • Develop monthly promotion plans aligned with the marketing calendar, category strategies, and vendor partnerships.
  • Lead planning for monthly promotions involving multi-tiered promotions and overlapping campaigns.
  • Obtain alignment across stakeholders and approval from the leadership team where applicable.
  • Translate sales and margin objectives into actionable promotion plans and programs, including category focus, pricing mechanics, and channel execution.
  • Conduct sales and margin estimate analysis to assess the financial viability of monthly promotion plans.
  • Work with commercial analytics, operations, marketing, and off-shelf display planning teams to align promotional goals with broader business objectives.
  • Manage a single source of promotion data for cross-department actions and follow-up.
  • Support vendor negotiations and rebate settlements tied to promotional agreements.
  • Monitor promotion effectiveness using KPIs such as uplift, return on investment, and cannibalization impact, with support from the commercial analytics team.
  • Conduct post-event analysis to refine future promotion strategies and improve targeting.

About the Company

DFI Retail Group

Asian retailer operating extensive multi-market stores

DFI Retail Group is a large Asian retailer operating about 7,580 outlets across 12 markets, with a portfolio across health and beauty, convenience, food, home furnishings and restaurants. It runs extensive store networks and efficient supply chains to deliver everyday consumer goods and services to customers. Its products are sold through its own stores and associated brands, supported by a wide logistics network to ensure availability and value. The group stands out from competitors through its size and scale in Asia, a diversified brand portfolio, a strong parent backing as part of the Jardine Matheson Group, and a strategic focus on providing quality, value and service across multiple everyday categories. Its goal is to Sustainably Serve Asia for Generations with Everyday Moments, aiming to meet daily consumer needs while emphasizing sustainable practices and long-term customer value.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Hong Kong
Founded
1886

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