S

Shinola

Manufactures watches, bicycles, leather goods

Retail Key Holder

Full-Time
$16.50/hr+ Potential monthly bonus + Employee referral bonus
Junior
Troy, MI, USA
In Person
RetailRetail Store Management

About the job

Requirements
  • A high school diploma is required.
  • At least one year of specialty retail leadership experience is required.
  • Applicants must be at least 18 years old.
  • Strong organizational skills are required.
  • Strong written and verbal communication skills are required.
  • Relationship-building and networking experience is required.
  • Critical-thinking ability is required.
Responsibilities
  • Exceed revenue targets and provide consistent guest experiences by delivering hospitality in every interaction and following the Brand Experience standards: A Warm Welcome, Creating a Connection, Product Love, and Community Building.
  • Execute in-person and virtual shopping appointments.
  • Participate in monthly product knowledge, operational, and guest service training.
  • Facilitate guest repairs.
  • Lead store experience standards and ensure consistency in guest experiences through coaching and development based on team members' development levels.
  • Use key performance indicators to motivate the team and drive performance.
  • Use Salesforce to capture detailed customer information, maintain client profiles, and build long-term customer relationships.
  • Execute brand outreach strategies communicated through Bolt to build connection and revenue.
  • Maintain a proactive selling culture focused on long-term relationships aligned with company brand values.
  • Use the company's development tools to understand and recognize store team members' development levels and foster consistent improvement and growth.
  • Support the store manager with coaching, developing, and conflict resolution for team members.
  • Support store operations by enforcing company programs, initiatives, policies, and procedures.
  • Comply with time and attendance policies and standards of conduct and ethics.
  • Control expenses and complete tasks in a timely manner.
  • Follow loss prevention standards to maintain the integrity of the sales floor and product.
  • Follow shipping and handling guidelines for product transfers, liquidations, and returns to vendor.
  • Monitor and manage store supply levels and budget to keep the store operating optimally and properly stocked.
  • Manage visual merchandising standards and practices to keep the store and product displays aligned with company guidelines.

About the company

S

Shinola

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Website

Shinola makes premium watches, bicycles, and leather goods in Detroit. Its watches are designed and assembled in a Detroit factory and use quality materials, aiming for durable, stylish products rather than mass-market fashion. The company operates by designing products in-house, assembling many items in its Detroit facility, and selling through its own stores and select retailers. A key differentiator is its focus on American manufacturing and local jobs, especially reviving the historic Argonaut Building as its watch factory to help Detroit's economy. Shinola builds a narrative around American craftsmanship, community impact, and Made-in-America authenticity, setting it apart from competitors that outsource production. The company’s goal is to revive American manufacturing, create meaningful employment in Detroit, and offer luxury-style goods with a strong emphasis on quality, heritage, and social impact.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$110M

Headquarters

Detroit, Michigan

Founded

2012

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Simplify's Take

What believers are saying

  • August 2026 Detrola Color Theory and bracelet updates keep the watch line fresh.
  • April 2026 Domino’s collaboration introduced Shinola to millions outside core watch buyers.
  • Grand Rapids retail expansion and July 2026 campaign signal management’s willingness to invest.

What critics are saying

  • Made-in-USA lawsuits remain a live threat; TINA.org cites Shinola watches in 2026.
  • Quartz-heavy Detrola launches and Domino’s promotions commoditize the brand’s luxury positioning.
  • If Runwell marketing stalls, Shinola becomes a nostalgia label with weak repeat differentiation.

What makes Shinola unique

  • Detroit-assembled watches and leather goods still anchor Shinola’s American-made story in 2026.
  • Shinola spans watches, leather goods, hotels, and collaborations, widening customer touchpoints beyond horology.
  • July 2026 Runwell relaunch and first brand campaign sharpen a coherent, premium Detroit identity.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Employee Assistance Program
  • Pet Insurance
  • Merchandise Discounts

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
FashionUnited
Oct 5th, 2026
How Shinola is using internet culture to reach new audiences.

How Shinola is using internet culture to reach new audiences. Shinola's latest campaign features Tefi Pessoa, Kareem Rahma, Nems and Benton McClintock. 3 hours ago Shinola is turning to internet culture to launch its first automatic Duck watch, with a campaign starring four personalities from entertainment, comedy, music and online media. The campaign, launching Monday features Tefi Pessoa, Kareem Rahma of Subway Takes, Nems and Benton McClintock. Its premise is a rejection of constant productivity, encouraging people to get distracted, touch grass and watch ducks. "The internet is where a lot of culture happens now, so it would be strange for a brand like Shinola to pretend otherwise," Jonathan Bailey, creative director at Shinola, told FashionUnited. "But we're not interested in chasing every trend or trying to speak in internet language for the sake of it." Instead of adopting online trends, the brand chose talent it sees as shaping culture and gave them room to bring their own voice to the campaign. "That creates something that feels more like a cultural exchange than a traditional brand message," Bailey said. The four stars were selected for their distinct points of view. "Tefi, Kareem, Nems and Benton come from very different worlds- entertainment, comedy, music and internet culture, but none of them feel overly manufactured," Bailey said. The anti-productivity message is a response to the cultural moment. "We're living in a culture that has made productivity feel like a measure of our worth," Bailey said. "We wanted to offer a different perspective: that time can also be valuable when you're doing absolutely nothing with it." Keeping the manufacturing story. Shinola has built its identity around Detroit and American manufacturing. Bailey said the lighter tone supports rather than undermines that positioning. "The seriousness of what we make gives us permission to have some fun with how we talk about it," he said. "In fact, I think the contrast makes the manufacturing story feel more relatable." The campaign also extends beyond social media through a partnership with US cereal brand Cheerios on a limited "Duck Watching Snack." Fewer than 100 boxes were produced, available only at select Shinola-hosted events marking the launch. "We didn't want to make a conventional co-branded product; We wanted to create a little artifact that made people smile and gave them another reason to stop, look around and, hopefully, watch some ducks, so to speak," Bailey said. Duck Automatic collection. The new 38-millimetre Duck Automatic collection includes three styles powered by the Miyota 9015 movement and a limited fourth version using the Miyota 9085, which offers a power reserve of around 80 hours. The watches are designed and assembled in Detroit. "The automatic movement is serious watchmaking; the Duck gives it a sense of play," Bailey said. The collection goes on sale October 6, with prices starting at 895 dollars.

Nosh
Oct 5th, 2026
Shinola launches Duck Automatic campaign & exclusive Cheerios collab... Starring Tefi Pessoa & Kareem Rahma.

Shinola launches Duck Automatic campaign & exclusive Cheerios collab... Starring Tefi Pessoa & Kareem Rahma. Oct. 5, 2026 at 9:18 am SHINOLA GOES AUTOMATIC WITH THE DUCK The Detroit design brand evolves one of its best-selling watch platforms with four new automatic timepieces, launching alongside a campaign starring Tefi Pessoa, Kareem Rahma, NEMS, and Benton McClintock - plus an ultra-limited "Duck Watching Snack" created with Cheerios. DETROIT | October 5, 2026 - Shinola is giving the Duck an automatic upgrade - and using the occasion to have a little fun. Today, Shinola introduces the Duck Automatic, bringing automatic movements to one of the brand's best-selling watch platforms for the first time. Reimagined in a refined 38mm case, the four-piece collection is powered by Japanese movements from Miyota. Three styles feature the Miyota 9015 with approximately 42 hours of power reserve, while a more exclusive fourth expression features the new Miyota 9085 with approximately 80 hours of power reserve - making Shinola one of the first American watch brands to receive the new movement. But the launch extends well beyond the watch itself. To introduce the Duck Automatic, Shinola is rolling out a campaign starring Tefi Pessoa, Kareem Rahma, NEMS, and Benton McClintock - four personalities spanning entertainment, comedy, music and internet culture - around the idea of stepping away from the endless demands on our time and attention. The campaign celebrates the freedom of going off-script for a while: getting lost, touching grass, watching ducks, indulging a distraction or simply following wherever the day takes you. Playful and irreverent, it brings the distinctive spirit of the Duck to life while introducing a more unexpected side of Shinola to a new generation of consumers. Pessoa, fresh off Love Island USA, joins Kareem Rahma, creator and host of Subway Takes and Keep the Meter Running; viral creator Benton McClintock; and New York rapper NEMS, whose 'Bing Bong' became an internet phenomenon. Extending that spirit beyond the campaign, Shinola has partnered with Cheerios to create the ultra-limited "Duck Watching Snack," a playful take on the simple pleasure of stopping to watch ducks. With fewer than 100 boxes produced and none available for purchase, the collaboration turns an everyday snack into an unexpected collectible - and brings the world of the Duck Automatic to life beyond the wrist. The campaign also marks the second major brand expression under Creative Director Jonathan Bailey, following this summer's Runwell campaign, and represents the continued evolution of Shinola's creative point of view. Together, the two campaigns signal a broader shift for the brand: pairing its longstanding focus on craft, design and Detroit manufacturing with a more culturally connected, personality-driven approach to storytelling. The launch continues throughout October with activations in Detroit and New York, including a duck-watching pop-up in Detroit, and a New York Watch Week celebration co-hosted by campaign star NEMS. The Duck Automatic will also be featured at Windup Watch Fair, October 16-18, where the first 50 Duck Automatic purchasers at the fair will receive the ultra-limited "Duck Watching Snack" Cheerios box and exclusive custom merchandise designed by Japanese artist SAKIE. The Shinola Duck Automatic Collection launches Tuesday, October 6, with four new styles. Two Miyota 9015- powered styles are priced at $895, while the gold 9015-powered style and the Miyota 9085-powered gift set are priced at $1,095. The gift set includes an additional drake gray rubber strap alongside the new H-link bracelet. The collection will be available at Shinola retail stores and Shinola.com.Two Miyota 9015-powered styles are priced at $895, while the gold 9015-powered style and the Miyota 9085-powered gift set are priced at $1,095. The gift set includes an additional drake gray rubber strap alongside the new H-link bracelet. The collection will be available at Shinola retail stores and Shinola.com. THE COLLECTION Powered by the Miyota 9015 Premium with approximately 42 hours of power reserve, the PVD Gold Duck Automatic features a 38mm brushed PVD gold stainless steel case, black plume dial with turquoise and orange accents, and a full exhibition caseback. The watch is finished with Shinola's new quick-release H-link Duck bracelet with a micro-adjust buckle.sunray dial with turquoise and orange accents, and a full exhibition caseback. The watch is finished with Shinola's new quick-release H-link Duck bracelet with a micro- adjust buckle. Duck Automatic 38mm - Stainless Steel / Alabaster Powered by the Miyota 9015 Premium, this 38mm stainless steel style pairs an alabaster hydro sunray dial with turquoise detailing and a full exhibition caseback. A new quick-release stainless steel H-link Duck bracelet completes the design. Duck Automatic 38mm - Stainless Steel / Black The third 9015-powered style features a 38mm stainless steel case, black plume dial with pink and turquoise accents, a full exhibition caseback and the new quick-release H-link Duck bracelet. Duck Automatic 9085 Gift Set 38mm The collection's most limited expression is powered by the new Miyota 9085, offering approximately 80 hours of power reserve and making Shinola one of the first American watch brands to receive the movement. The 38mm stainless steel watch features a black hydro sunray dial with turquoise accents and a full exhibition caseback. The gift set includes the new H-link Duck bracelet and an additional Drake gray basketweave dive rubber strap. The first batch is serialized at 1,000 units. As with the entire collection, the Duck Automatic 9085 Gift Set is designed and assembled in Detroit. ABOUT SHINOLA Shinola is a Detroit-based design brand dedicated to creating products built to last. Since 2011, Shinola has crafted thoughtfully designed timepieces, leather goods, jewelry, and lifestyle products rooted in quality, craftsmanship, and purposeful design. At its historic Argonaut Building headquarters, skilled artisans hand-assemble luxury watches and craft premium leather goods. Since its founding, Shinola has assembled more than one million watches in Detroit. Through every product it makes, Shinola celebrates thoughtful design, the beauty of industry, and a commitment to making everyday objects better. For more information, visit Shinola.com. 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WatchTime
Aug 12th, 2026
A guide to Shinola's updated Detrola collection.

A guide to Shinola's updated Detrola collection. Bold color meets everyday Detroit design. The Motor City based brand introduces four new additions to its Detrola lineup, including limited-production Color Theory models inspired by contemporary art and, for the first time, core Detrola references fitted with metal bracelets. (C) Shinola Born and raised in Detroit. Since its founding in 2011, Shinola has positioned itself as a champion of American manufacturing and design, assembling watches in Detroit while drawing inspiration from the city's rich industrial heritage and creative energy. The brand's philosophy centers on creating well-designed everyday products that blend accessibility, craftsmanship, and distinctive aesthetics. Its Detrola collection, introduced as a colorful and lightweight alternative to the company's steel-cased Runwell models, embodies that approach particularly well. Now Shinola is expanding the Detrola family with four new references that introduce fresh dial treatments, new bracelet options, and a display case back for the first time in the collection. Art-Inspired Color Theory editions. The most expressive additions are the limited-production Detrola Color Theory Cool and Detrola Color Theory Warm models. Both watches feature semi-matte 3D-printed dials inspired by abstract art and color studies, transforming the Detrola into a wearable canvas. The Theory Cool presents a playful composition of blue, pink, and mint-green tones. A field of geometric triangles appears to float across the dial, creating depth and movement while emphasizing the artistic concept behind the design. Printed mint-green minute tracking, warm gray hands filled with C1 Super-LumiNova, and a mint-green central seconds hand complete the vibrant display. Its counterpart, the Color Theory Warm, applies the same concept through a palette of orange and complementary hues, resulting in a more energetic visual character. Both watches feature a 41mm case consisting of a stainless-steel core co-molded with polished cream-colored TR90 resin. Additional design details include wire lugs, Shinola's signature onion-shaped crown, sapphire crystal, and quick-release rubber straps matching the respective dial colors. For the first time within this series, a clear resin caseback allows a view of the movement inside. Power comes from the Argonite 705 quartz caliber. The Color Theory Cool and Color Theory Warm retail for $495 each. Detrola goes metallic. Alongside the art-inspired editions, Shinola is introducing two permanent Detrola models that bring a more refined appearance to the collection. Most notably, they mark the first time that core Detrola references are available on a metal bracelet. The new Detrola Vapor Gold model features a warm gold-toned sunray dial paired with applied vertically brushed numerals and brushed silver hands with C1 Superluminova. The dial's subtle metallic sheen contrasts with the transparent polished TR90 case, while a newly developed brushed silver brick-link bracelet gives the watch a cool presence on the wrist. The Cypress Green version follows the same formula but swaps the gold dial for a deep green sunray finish. Matte alabaster numerals, brushed silver hands, and an alabaster-colored seconds hand create a softer, more understated look. Like the Color Theory editions, both models measure 41mm in diameter, feature a stainless-steel case surrounded and sapphire crystals. They are also powered by the Argonite 705 quartz movement and proudly assembled in Detroit. Pricing is marked at $595.

Nation's Restaurant News
Apr 7th, 2026
Domino's releases a new Slice Sauce, and a watch collection.

Domino's releases a new Slice Sauce, and a watch collection. The fast-food pizza chain is launching a sauce for customers to dip their pizzas in and is also giving those who buy its premium pizzas access to buy from a collection of high-end watches Jonathan Maze, Editor in Chief, Restaurant Business April 7, 2026 Domino's has a partnership with the watch and leather goods maker Shinola on special branded items. Photos courtesy of Domino's It's apparently time for Domino's to come out with a signature sauce. The fast-food pizza chain on Tuesday announced a new Slice Sauce, a dip designed for every bite of a customer's pizza. And it also announced a partnership with the Detroit-based Shinola on a selection of watches and leather goods that will go on sale starting on May 8. Customers who buy one of Domino's premium pizzas through May 7, the Handmade Pan or Parmesan Stuffed Crust Pizza, will get password-only access to shop from the collection at preferred rates. The collection ranges in price from $115 for a five-pocket cardholder to $1,350 for a Mechanic Watch. "Two iconic, Michigan-based brands are joining forces and we couldn't be more excited," Kate Trumbull, Domino's chief marketing officer, said in a statement. Domino's Slice Sauce is meant for dipping or dunking. For Domino's, the merchandise partnership and the sauce target customers willing to pay a bit more for their pizzas. The Ann Arbor, Michigan-based chain, like much of the rest of the fast-food, has been pushing lower-priced items in various formats in recent months as customers do more price shopping when visiting restaurants. The company recently re-ran its $9.99 any-pizza deal, its "Best Deal Ever" promotion, which ended earlier this week. But some customers are still spending, which requires chains to also market toward higher-spending consumers. Domino's Slice Sauce will come free with either of those premium pizzas now through June 14. Customers who order those pizzas will be able to unlock the chain's black-and-gold Domino's Tracker, promising "an even more premium experience." It's the first sauce from the chain that is designed for the whole pizza, rather than just the crust, so customers can dip or dunk their pies in the sauce or drizzle it over the top. And it comes as more brands promote signature sauces as a way to provide more menu innovation without making operations more complicated. And unique sauces are popular among consumers. As for the watches and leather goods, they will be presented in black-and-gold packaging, much like the special boxes for Domino's premium pizzas. And they are customized with subtle Domino's design details. Editor in Chief, Restaurant Business Restaurant Business Editor-in-Chief Jonathan Maze is a longtime industry journalist who writes about restaurant finance, mergers and acquisitions and the economy, with a particular focus on quick-service restaurants. He writes daily about the factors influencing the operating environment, including labor and food costs and various industry trends such as technology and delivery. Jonathan has been widely quoted in media publications such as the New York Times and the Washington Post and has appeared on CNBC, Yahoo Finance and NPR. He writes a weekly finance-focused newsletter for Restaurant Business, The Bottom Line, and is the host of the weekly podcast "A Deeper Dive." Subscribe Nation's Restaurant News Newsletters

WXYZ-TV
Mar 13th, 2026
313 Day 2026: Deals, celebrations and more across metro Detroit on Friday

313 Day 2026: deals, celebrations and more across metro Detroit on Friday. Posted 1 hour and 16 minutes ago (WXYZ) - Friday in Detroit isn't just the second straight Friday the 13th - it's also 313 Day, which celebrates the Motor City and its iconic area code. To celebrate the day, plenty of restaurants, shops and more are doing celebrations across the city, offering discounts on items, food, drinks and more. Check out some of the celebrations below. Detroit Pistons The Pistons are hosting their annual 313 Day celebration as the team welcomes the Memphis Grizzlies to town. The celebration kicks off at 5:30 p.m. in the Chevy Plaza with a variety of activities. Then, the first 3,130 fans will receive a special Pistons 313 Day chain. Several Detroit artists have also teamed up with the Pistons for a special DETailed Design capsule that will be available at the team store and Pistons313Shop.com. Finally, there will be a special halftime performance from Skilla Baby and the Detroit Youth Choir. StockX is celebrating its 10-year anniversary this month with a three-day celebration in Downtown Detroit, kicking off on 313 Day. According to the company, which is a global marketplace for cultural products, the immersive experience will take place at the 1001 Woodward Ave. building in Downtown Detroit, just steps from StockX's global headquarters. The first floor of the building will transform into a fully shoppable, community-centered destination from March 13-15. In all, the three-day experience will feature nearly 700 shoppable products from top brands like Jordan, adidas, Supreme, New Balance and more. Inventory will be priced as much as 20% below its market value. The first 100 guests each day will also receive a special promo code for $25 off a $125 purchase at the pop-up or on a future purchase. Belle Isle Conservancy The Belle Isle Conservancy is celebrating the grand reopening of the Belle Isle Casino with a full day of free activities on 313 Day. There will be an exclusive merchandise drop, an opportunity to donate to name a baby sturgeon at the aquarium and much more. The night will end with a special house party at the Casino from DJ Bruce Bailey from 6 p.m. to 8 p.m. and it's limited to the first 313 guests. Shinola and Soho House For the second straight year, Shinola and Soho House are teaming up for an afternoon celebrating live performances from local artists and more. It's taking place at the flagship store in Midtown from 3:13 p.m. to 6:13 p.m. There will also be a matcha and coffee pop-up, Faygo cocktails, a Better Made chips and caviar bar, custom merch and more. City Bird & Nest The two stores in the Cass Corridor are giving away the City Bird-exclusive "Detroit Things" print with any purchase. Mootz Pizzeria + Bar Along Library Street in Downtown Detroit, Mootz is offering $3.13 pizza slices at their slice house during normal business hours. It's from 11 a.m. to 11 p.m. Mezcal Mexican Restaurant Mezcal on Forest Ave. in Midtown is offering its premium margarita for $13.13 all day long, plus flavor shots for an additional $3.13. My Big Fat Shawarma The restaurant is offering guests who order a build-your-own shawarma bowl or wrap a second bowl or wrap for $3.13. The Brakeman and Penny Red's The bar and restaurant are offering select local beers for $3.13 and all sides for $3.13 at Penny Red's. Bon Bon Bon Bon Bon Bon is selling Detroit's favorite chocolates for $3.13 each, plus $3.13 for ground shipping within Michigan. Greyson Detroit The golf and athletic store is celebrating 313 Day in Downtown Detroit with drinks, giveaways and more at its store. Also, they're doing 3-1-free Day where people who buy three items can get a fourth for free. If you have an event you'd like Wxyz Detroit to add, please email [email protected].