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Athena Club

Subscription-based direct-to-consumer women’s personal care

Growth Lead

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$110k - $140k

About the Job

Requirements

  • Have 3 to 5 years of experience at a direct-to-consumer or challenger consumer packaged goods brand, with ownership of outcomes rather than management of retainers.
  • Have direct ownership of at least one digital channel, Shopify or Amazon, ideally both.
  • Be fluent in Amazon Seller Central and Shopify Plus.
  • Have experience navigating Meta performance marketing after App Tracking Transparency.
  • Be comfortable reading cohort analysis and articulating lifetime value and customer acquisition cost calculations.
  • Be proficient with Klaviyo, Northbeam or Triple Whale, and Helium 10 or a similar tool.
  • Be based in New York City.

Responsibilities

  • Own direct-to-consumer performance on Shopify, including customer acquisition cost, conversion rate, email and SMS lifecycle, retention, and the subscription program.
  • Manage Amazon, including pay-per-click campaign management, listing optimization, organic share-of-voice growth, and Fulfillment by Amazon operations.
  • Run performance marketing across Meta and Google, including return-on-ad-spend targets, creative testing cadence, and budget allocation.
  • Own the unit economics dashboard, including customer acquisition cost and lifetime value by channel, contribution margin, and payback period.
  • Build and maintain analytics infrastructure.
  • Brief and direct performance creative in partnership with the content team.
  • Own the day-to-day Amazon agency relationship and set the strategic direction for the channel.
  • Build the subscription and loyalty program architecture.
  • Manage the full marketing budget, including allocation, pacing, and reallocation based on performance.
  • Deliver weekly commercial reporting to the general manager.

About the Company

Athena Club

Subscription-based direct-to-consumer women’s personal care

Athena Club sells women's self-care products directly to consumers through a subscription service. Its lineup includes razors, body care, and wellness supplements, all marketed as clean, high-quality ingredients with thoughtful design. The subscription model delivers products straight to customers’ doors, providing a convenient, regular supply of essentials. Compared with competitors, Athena Club emphasizes a female-focused self-care range, clean ingredient standards, and a strong direct-to-consumer approach that builds loyalty through recurring shipments. The company aims to grow its customer base and revenue by expanding its subscription ecosystem and product offerings, as evidenced by its Series B funding and growth trajectory.

Company size
51-200
Company stage
Late Stage VC
Total funding
$55.5M
Headquarters
New York City, New York
Founded
2017

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