Dentsu

Marketing analytics and digital advertising solutions

Paid Media Platforms

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeCundinamarca, ColombiaNo salary listedIn-person

About the Job

Requirements

A professional qualification in an administrative, marketing, social communication, business, advertising, engineering, mathematics, statistics, information systems, or related field.
At least 1 year of experience in functions related to the role.
Strong skills in search engine marketing, performance marketing, analysis and insights, client budget management, measurement and delivery of key performance indicators, Microsoft Excel, and attention to detail.

Responsibilities

Apply, optimize, and load client campaigns daily.
Maintain contact with suppliers and third-party representatives to develop relationships and stay informed about new features.
Interpret performance reports and provide actionable insight and analysis to meet campaign objectives.
Ensure campaigns meet budget and objective requirements.
Propose and improve performance strategies using the tools of each platform for assigned brands.
Implement campaigns by configuring parameters, budget, duration, targeting, and communication.
Evaluate and optimize campaign performance by measuring indicators, diagnosing campaign status, applying adjustments to maximize results, and verifying parameter configuration.
Report partial and final results to internal clients, send periodic reports, track campaign delivery and effectiveness, and analyze improvement opportunities.

Desired Qualifications

Intermediate English.
Google Ads certification.
Meta Ads certification.
Knowledge of Advertmind.

Job Description:

¡En Dentsu estamos en la búsqueda de unPaid Media Platforms!

El propósito de esta función esimplementar y ejecutar campañas de Paid Media (enfoque Search, Social y/o Programmatic) de acuerdo con la estrategia acordada, para mantener, desarrollar y superar los objetivos del cliente.

-Proporciona la aplicación, la optimización y la carga diaria de las campañas de los clientes.

-Se mantiene en contacto con proveedores y representantes de terceros para mantener y desarrollar relaciones y desarrollar conocimientos de nuevas funciones.

-Interpreta los informes de rendimiento para proporcionar una visión y un análisis procesable a fin de cumplir con los objetivos de la campaña

-Garantizar la entrega de las campañas en cuanto a presupuesto y objetivos se refiere.

-Proponer y mejorar estrategias de performance con base en las herramientas de cada plataforma para las marcas a cargo.

-Implementar campañas configurando parámetros, presupuesto, duración, segmentación y comunicación.

-Evaluar y optimizar el desarrollo de las campañas midiendo indicadores, realizando diagnóstico del estado de la campaña, estableciendo y aplicando ajustes para maximizar los resultados, verificando la configuración de los parámetros.

-Reportar e informar al cliente interno los resultados parciales y finales de la estrategia planteada, enviando reportes periódicos, realizar estatus de la pauta en cuanto a cumplimiento y efectividad, analizando oportunidades de mejora.

Requisitos:

Profesional en carreras administrativas, mercadeo, comunicación social, negocios, publicidad, ingenierías, matemática, estadística, sistemas y afines, experiencia mínima de 1 año en funciones relacionadas al rol.

El candidato ideal debe tener fuertes habilidades relacionadas a: SEM, Performance, análisis y perspectivas, gestión del presupuesto del cliente, medición y entrega de KPIs, Microsoft Excel, orientación al detalle.

Deseable contar con:

Inglés intermedio, certificaciones en Google Ads, certificación Meta Ads (Plus), conocimiento de la herramienta Advertmind.

#LI-AN1

Location:

Cudinamarca

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size: 10,001+
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 1901

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