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Rockwell Automation

Industrial automation hardware, software, services

Field Marketing Specialist

Marketing Generalist & ManagementPosted on Nov 13
Full-timeSeoul, South KoreaNo salary listed

About the Job

Requirements

  • A bachelor's degree in Marketing, Mass Communications, Business Management, or equivalent is required.
  • At least 3 years of experience in relevant marketing functions is required.
  • Experience with digital and social marketing programs, event planning and management, and marketing tools and systems is required.
  • Understanding of marketing infrastructure requirements, including marketing automation and digital and social marketing, is required.
  • Content marketing, business writing, and editing experience are required.
  • Fluency in both English and Korean is required.

Responsibilities

  • Deliver Korea marketing tactics for marketing programs, campaigns, and product launches in coordination with AP Marketing, local sales, industry, business units, and channel teams.
  • Establish targets and metrics, and communicate ongoing campaign deliverables and results to business groups and sales stakeholders.
  • Develop marketing materials to support program, campaign, and product launch communications and publicity.
  • Prepare post-event reports for related marketing tactics, including lead tabulation and follow-up.
  • Develop co-marketing activities with channel partners and support their enablement and activation.
  • Plan and manage end-to-end local event and webinar rollouts within allocated budgets and in alignment with Korea and AP strategies.
  • Conduct event planning meetings and prepare pre- and post-event reports for relevant stakeholders.
  • Source and brief agencies and vendors on service requirements, ensuring branding guidelines are followed for all materials.
  • Manage vendor purchase requisitions in compliance with SSO.
  • Develop customer case studies and success stories.
  • Create social media posts for Kakao and LinkedIn.
  • Update social media sites with news stories and article links to promote thought leadership, solutions, and services.

Desired Qualifications

  • Prior experience in B2B, technology, or software marketing is preferred.
  • Collaborate and work effectively with internal and external stakeholders.
  • Problem-solve effectively to ensure quality standards and prioritize workload to meet deadlines.

About the Company

Rockwell Automation

Industrial automation hardware, software, services

Rockwell Automation provides hardware, software, and services to improve operational efficiency, reliability, and sustainability in industrial settings. It integrates automation components—sensors, controllers, software, and cloud/on‑premises platforms—to monitor, control, and optimize processes. It differentiates itself with a broad global portfolio, a strong emphasis on OT cybersecurity, maintenance management, digital twin capabilities, and industry‑specific sustainability solutions. Its goal is to help customers increase productivity, reduce operating costs, and meet environmental and reliability standards through integrated technology and ongoing support.

Company size
10,001+
Company stage
IPO
Headquarters
Milwaukee, WI
Founded
1903

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