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The New York Times

Publishes news, sports, puzzles and recipes

Manager – Measurement Analytics

Data AnalysisConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 5 years of experience in data analytics, media insights, ad technology, or a related quantitative field.
  • Experience conducting measurement analysis and understanding solutions that report performance across the marketing funnel, from awareness to conversions, such as Brand Lift studies, Content Evaluation, Sales Lift, Incrementality, and multi-touch attribution, using vendors such as Kantar, Brand Metrics, ABCS Insights, Lucid, and Nielsen.
  • Experience working with data clean room solutions such as LiveRamp and Snowflake for measurement and audience activation.
  • Experience translating complex data into applicable insights for non-technical audiences.
  • Experience with SQL.
  • Experience working directly with sales or client-facing teams.

Responsibilities

  • Develop expertise in the full suite of research capabilities and measurement products that deliver performance metrics across the marketing funnel to current and potential clients.
  • Lead meta-analyses combining first-party and third-party data sources to create narratives about the advertising platform and its audience.
  • Monitor key datasets to identify trends, package them into applicable insights, and communicate findings to support go-to-market strategies and client conversations.
  • Translate complex analytical findings into clear insights and present them to technical and non-technical partners, including senior leadership.
  • Perform ad hoc analysis using data tools and third-party datasets to answer business questions from Sales, Strategy, and Measurement teams.
  • Partner consultatively with Analytics teams and provide expert user feedback to guide the design of first-party data dashboards and tools.
  • Contribute to developing measurement capabilities, metrics, and frameworks to measure the value of evolving advertising products.
  • Support and understand the value of journalistic independence and demonstrate commitment to the mission of seeking truth and helping people understand the world.

Desired Qualifications

  • Experience in the digital advertising, publishing, or media industry.

About the Company

The New York Times

Publishes news, sports, puzzles and recipes

The New York Times Company publishes The New York Times, a daily newspaper and news site read around the world, plus subscription products such as The Athletic for sports, Wirecutter for product reviews, NYT Games, and NYT Cooking. Its 1971 publication of the Pentagon Papers, a secret government history of the Vietnam War, led to a landmark Supreme Court ruling for press freedom. Readers follow the news, play puzzles such as Wordle, and find recipes on its websites and apps. They pay for one product or a single subscription covering all of them, while advertising, Wirecutter's shopping referral fees, and the printed newspaper bring in the rest. The Times was first published in 1851, and the company is based in New York City.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1851

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