Sony Music Entertainment

Global music label managing artists' royalties

Content Planning Assistant Manager

Brand & Creative MarketingUpdated on Nov 10

Full-timeBeijing, ChinaNo salary listed

About the Job

Requirements

A bachelor's degree or above is required, preferably in music, communication, marketing, or a related field.
Three to five years of relevant music-industry experience and familiarity with music production processes and marketing mechanisms are required.
A&R and marketing skills are required, including the ability to independently manage music projects and experience successfully launching hit songs.
Familiarity with promotion logic and algorithm mechanisms of mainstream music and short-video platforms, including QQ Music, NetEase Cloud, Douyin, Kuaishou, and Bilibili, is required.
Strong content-planning ability and the ability to identify valuable content aligned with market trends are required.
The ability to manage multiple projects simultaneously and strong time-management and cross-department communication skills are required.

Responsibilities

Conduct competitive research on trends in music genres, platforms, and consumption behavior.
Propose and pitch new content projects based on data insights and market trends.
Scout songwriters, producers, and artists for projects.
Quality-control mixes, masters, and final deliverables.
Develop release strategies and marketing plans, including key marketing hooks, positioning, and storytelling angles.
Oversee timelines, deliverables, and budgets for content projects.
Ensure proper rights management and clearances for co-produced content.
Monitor key performance indicators, including streams, revenue, and return on investment.
Carry out other responsibilities or work assigned by the manager or the company.

Desired Qualifications

Resources among artists and producers, and the ability to integrate industry resources to advance project realization, are preferred.
A deep understanding of specific music styles, such as rap, folk, or pop, is preferred.
Previous experience at record companies, hit-song labels, or music-platform content studios is preferred.

This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:

Conduct competitive research on trends in music genres, platforms, and consumption behaviour
Propose and pitch new contentprojects based on data insights and market trends
Scout songwriters, producers, and artists for projects
Quality control of mixes, masters, and final deliverables
Developrelease strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
Oversee timelines, deliverables, and budgets for content projects
Ensure proper rights management and clearances for co-produced content
Monitor KPIs (streams, revenue, ROI)
Any other responsibilities or works to be assigned by the manager or the Company

Who you are:

Must-Have Requirements

Strong content planning ability, capable of keenly discovering valuable content in line with market trends;
Able to manage multiple projects simultaneously and possessesgood time management and cross-department communication skills
Bachelor’s degree or above, preferably in music, communication, marketing, or related fields;
3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms;
Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs;
Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou, Bilibili, etc.);

Preferred Qualifications

Possess resources in artists/producers, able to integrate industry resources to promote project realization;
Have a deep understanding of specific music styles (such as rap, folk, pop, etc.);
Previously worked for record companies, hot song labels, or music platform content studios.

What we give you:

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
We invest in your professional growth & development

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Requirements at a Glance

Experience Level: Mid, Senior
Education: Bachelor's

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
We invest in your professional growth & development
Time off for a winter recess

About the Company

Sony Music Entertainment

Global music label managing artists' royalties

Sony Music Entertainment discovers, nurtures, and promotes musical talent while managing music rights and royalties, earning revenue from music sales, streaming, licensing, and live performances. Its offerings include distributing music across formats and licensing deals, with the Artist Portal providing artists with transparent royalty analytics to view earnings. The company differentiates itself through a diversified, multi‑stream revenue model combined with direct artist support and clear financial transparency. Its goal is to be a leading global partner for artists, helping grow talent and ensure fair compensation and broad audience reach.

Company size: 10,001+
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $700M
Headquarters: New York City, New York
Founded: 1929

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