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Dentsu

Marketing analytics and digital advertising solutions

Senior Strategist - Integrated Strategy

Brand & Creative MarketingUpdated on Nov 13
Full-time$94.9k - $117.2k /yrRemote

About the Job

Requirements

  • At least 4 years of experience developing integrated brand and communications strategies.
  • A proven track record of producing strong, consistent strategic ideas.
  • A deep understanding of how brands earn attention and trust across digital, social, and real-world experiences.
  • A high standard for clarity, craft, and detail.
  • Strong storytelling and presentation skills to make strategic thinking clear and compelling for creative teams and clients.
  • The ability to simplify complex challenges for varied audiences.
  • A curious, culturally informed, insight-driven approach, including seeking new knowledge and building on existing knowledge.
  • Experience with qualitative research, social listening, trend analysis, audience data, and related tools.
  • The ability to map consumer journeys, define communications tasks, and identify how channels work together to influence behavior.
  • The ability to serve as a trusted partner to mid-senior clients and a supportive mentor to junior colleagues.
  • Curiosity about how the strategy discipline may evolve and how new tools can strengthen the work.

Responsibilities

  • Lead qualitative research, from quick cultural inputs to deeper exploratory studies.
  • Develop clear, inspiring creative briefs and guide others in doing the same, translating audience insights and business priorities into actionable creative opportunities.
  • Build brand frameworks, integrated communications plans, and consumer journeys.
  • Define communications jobs to be done and channel roles across paid, owned, earned, social, digital, and in-store experiences, working with media and other specialist partners.
  • Synthesize signals across data, culture, and category to give creative and client teams a clear point of view on what matters to people and how the brand can respond.
  • Surface new growth opportunities and strategic value for creative and brand teams.
  • Guide multidisciplinary teams in measurement and learning agendas.
  • Provide thought leadership on culture, human behavior, and category dynamics.
  • Build strong knowledge of the client’s business and competitive landscape.
  • Apply AI thoughtfully to sharpen strategy, speed insights, and improve output quality while preserving a strong strategic point of view and human judgment.
  • Help shape awards submissions by crafting compelling case studies, defining the strategic idea and impact, and collaborating across teams to tell the story effectively.

Desired Qualifications

  • Experience in retail, health and wellness, pharmacy, or consumer packaged goods is a plus.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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