Senior Product Marketing Manager - Meetings & Events

HRS AS A COMPANY

HRS is reinventing the way businesses stay, work and pay in today’s dynamic global marketplace. As a global technology company HRS is focused on leveraging technology and Artificial Intelligence to create fully-digital lodging and meeting experiences for corporations, their travelers and their lodging partners. The company’s platform-based solutions are reinventing end-to-end travel management and the traveler experience for transient, meetings and workforce segments for Fortune 500 companies worldwide. Beyond cost savings HRS clients gain from an unrivaled focus on essential aspects including traveler satisfaction, risk mitigation and savings.

HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero targets.
HRS works with world’s leading hotel chains, regional hospitality groups and payment providers.

CHALLENGES

As Senior Product Marketing Manager, Meetings & Events, you will own the positioning, messaging, and go-to-market strategy for HRS' Meetings & Events portfolio. Your mission is to define and amplify the market narrative that establishes HRS as the category leader in the enterprise space.

You will:

• Lead the product marketing strategy for meetings and Connect, shaping how we engage the market and how our solution is perceived across geographies.

• Translate complex product innovations and AI features into compelling narratives that resonate with buyers and users alike.

• Connect commercial goals and technical systems with a unified marketing vision that drives measurable impact.

This is a pivotal role in establishing a scalable, data-informed, and cohesive GTM foundation for the meetings segment — in close collaboration with Product, Sales, and Corporate Marketing teams.

RESPONSIBILITIES

• Strategy: Define and lead the go-to-market approach for Meetings and Connect, adapted to our global footprint and customer segmentation.

• Messaging: Develop clear, differentiated product messaging that communicates value to our target audience and reflects the technical innovation behind HRS Copilot.

• Enablement: Drive sales enablement by equipping internal teams with the right materials, training, and positioning to win in the market.

• Campaigns: Plan and execute cross-channel lifecycle and demand generation campaigns in collaboration with the corporate marketing team.

• Content: Build and manage impactful assets — thought leadership, digital content, use cases, product guides, webinars — tailored for meetings buyers.

• Cross-functional Collaboration: Align with product managers, sales teams, and data owners to ensure our GTM strategy is both scalable and impactful.

• Competitive Intelligence: Provide insights into market trends, buyer needs, and competitive positioning to sharpen our messaging and innovation roadmap.

• Reporting: Track success metrics, gather feedback, and continuously optimize initiatives to maximize reach and revenue contribution.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

Product Marketing Experience:
Minimum 5 years of experience in B2B product marketing, ideally in SaaS, marketplace, or enterprise travel environments.

Go-to-Market Strategy:
Proven ability to develop and execute go-to-market strategies that drive adoption and revenue across international markets.

Positioning and Value Proposition:
Expertise in crafting clear, differentiated value propositions that resonate with B2B decision-makers and reflect product innovation.

Campaign and Content Execution:
Hands-on experience planning and delivering marketing campaigns, including messaging, content creation, and enablement materials.

Sales and Marketing Collaboration:
Demonstrated ability to align sales and marketing activities, ensuring consistent messaging and seamless execution across functions.

Market and Customer Understanding:
Proficiency in conducting market research, analyzing buyer needs, and adapting strategies to match customer expectations.

Messaging and Communication Skills:
Strong written and verbal communication skills to convey product value across a variety of channels and audiences.

Cross-Functional Collaboration:
Ability to work effectively with product, sales, and marketing teams to ensure launch readiness and ongoing alignment.

Analytical and Data-Driven Decision Making:
Comfort using performance data and insights to optimize marketing efforts and support strategic planning.

AI and Digital Transformation Exposure:
Experience with AI-driven platforms or contributing to marketing strategies in digitally transforming industries is a strong plus.

Adaptability in a Fast-Paced Environment:
Comfort with ambiguity and change, with the ability to integrate evolving products into customer-facing narratives quickly.

Language Skills:
Fluency in English (written and verbal); additional languages are a plus.

PERSPECTIVE

Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to disrupting the travel industry and while doing so reinventing the ways how businesses stay, work and pay.

Our entrepreneurial-driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.

LOCATION

The position is based in Germany with expected office presence (hybrid) in Berlin or Cologne. The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment, will also include an annual or multi-year bonus.