Key Account Manager

Job Overview

At Hasbro, we create moments of joy, imagination and connection for fans and families around the world. We’re looking for a driven and commercially curious Key Account Manager to join our Neu-Isenburg team and help bring some of the world’s most loved brands to life at retail.

In this full-time role, you’ll take ownership of a portfolio of key retail partners, blending strategic account planning, hands-on customer collaboration and sharp market insight. It’s an opportunity to play a key role in shaping how Hasbro brands show up, stand out and win with consumers across Germany, Switzerland and Austria, working alongside colleagues in Sales, Customer Service, Operations, Demand Planning and Customer Marketing in a team-focused environment.

Partner with the GSA (Germany, Switzerland, Austria) Sales team and cross-functional regional departments (e.g. Customer Service, Operations, Demand Planning, Customer Marketing) to put into action approved retail sales strategies, reinforcing the market position of Hasbro brands.

Maintain and develop the business with key retail accounts and distributors to improve Hasbro European Trading (HET) and Hasbro International Trading (HIT) sales and profit targets.

You'll be measured on: HET/HIT turnover (value and volume) and market share; distribution/channel assortment/customer listing targets; customer profitability; customer plan and forecast accuracy; the ‘what’ and the ‘how’ of effective business interactions.

Location and Work Arrangement

This role is based at our Neu-Isenburg, Germany office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

• Build, implement, and monitor full-year account business plans for HET/HIT, using sell-out analysis, forecasting, and phasing to keep plans on track.
• Achieve profitability goals for HET/HIT in the market, applying profitability models to support decision-making.
• Execute the regional brand, channel, and commercial strategy across your key accounts.
• Build effective, trusted business partnerships with key customers at all levels.
• Collaborate closely with relevant partners on the customer side to ensure smooth daily operations in ordering, delivery, marketing activities, and data maintenance.
• Maintain positive relationships with our licensors to plan and complete joint retail activations.
• Manage customer information flow on sales, stocks, and payments, and drive execution of new product launches, listings, and promotional campaigns.
• Own the Customer Business Plan from start to finish. Develop it for approval and track its financial impact, including sales objectives, customer allowances, and investment budget.
• Maintain accurate records of all customer agreements that comply with the Sarbanes-Oxley Act (SOX).

What You'll Bring

• Proven experience in key account management, preferably in the toy, entertainment, or FMCG industry.
• Strong skills in building and maintaining customer relationships.
• Ability to monitor and analyse market activities and trends.
• Experience developing and implementing business plans.
• Solid understanding of managing budgets and financial targets.
• Excellent communication and presentation skills.
• Ability to work collaboratively within a team to achieve common goals.
• Proficient in German and English.

Who We Are

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

Hasbro About the Company – Hasbro

Equal Opportunity and Accommodations

Hasbro is an Equal Opportunities Employer

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for FOB sales in Europe. Hasbro Deutschland GmbH ('the Company') provides sales, marketing, and other services to HET and HIT in Germany.

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