K

KRAFTON

Develops and publishes cross-platform games

Korean Battlegrounds Mobile Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSeoul, South KoreaNo salary listed

About the Job

Requirements

  • At least one year of marketing experience.
  • Understanding of and interest in game, content, or mobile-service marketing.
  • Ability to use data-based analysis and tracking tools.
  • Ability to set clear goals and analyze performance based on key performance indicators.
  • Experience operating digital media and social media channels.
  • No disqualifying reason for overseas business travel.

Responsibilities

  • Participate in planning and operating live-service marketing campaigns for updates, seasons, collaborations, and esports.
  • Operate multichannel campaigns across digital media, social media, and influencers, and measure performance.
  • Support marketing operations connected to esports tournaments and leagues, and execute collaborations with partners such as teams, players, and streamers.
  • Manage the production and operation of media content for platforms including YouTube, TikTok, and Meta.
  • Coordinate content production and schedules with agencies and creators.
  • Collect and organize campaign performance data.
  • Track performance metrics by channel, including digital media, social media, and influencers, and update dashboards.

Desired Qualifications

  • Experience playing PUBG Mobile and understanding of the game.
  • Experience marketing mobile games or live-service games.
  • Practical experience in esports marketing or promotions connected to tournaments and leagues.
  • Practical experience in collaboration or influencer marketing.
  • Interest in gaming and marketing trends.
  • Experience using AI tools to improve the efficiency of content planning and production processes.

About the Company

KRAFTON

Develops and publishes cross-platform games

Krafton is a group of independent game studios that develops and publishes video games for PC, console, and mobile. Its business model centers on delivering high-quality games and monetizing them through game sales, in-game purchases, and licensing deals, with PUBG as a flagship title. Krafton differentiates itself by coordinating a network of studios and investing in technology and publishing support rather than relying on a single in-house studio, enabling a diverse catalog and esports initiatives. Its goal is to push the boundaries of gaming and connect people through shared entertainment moments across platforms.

Company size
51-200
Company stage
IPO
Headquarters
Seongnam-si, South Korea
Founded
2007

Recently Posted Jobs

Explore more opportunities at KRAFTON

See more jobs